Proforma Hosts First Annual Technology User Conference
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Proforma Hosts First Annual Technology User Conference

July 30, 2019 // Franchising.com // CLEVELAND, OH - Proforma, the $500 million Cleveland-based leading franchisor in the Print and Promotional Products industry, held its first Annual Technology User Conference July 21 – July 24 at the Gaylord Palms Resort & Convention Center in Orlando, Florida. The conference’s theme, “Envision,” brought together thought leaders, technology innovators, executives, supplier partners, current franchise Owners and prospective new franchise Owners seeking to improve their organization using the most influential business management platform in the industry.

“Business success powered by technology is the future of this industry,” says Vera Muzzillo, Proforma’s Chief Executive Officer. “Our annual Envision User Conference provides the forum for us to work hand in hand with our franchise Owners to provide the right combination of technology, data, training, and support to ensure our Owner’s success.”

Over 100 franchise Owners were in attendance at the Envision User Conference on Monday, and they received the exclusive opportunity to meet Proforma’s 75-member internal Technology team to discuss the newest system updates on Proforma’s $12 million Business Management Technology Platform.

“Franchise Owners and their team members who attended the Envision User Conference learned the latest best practices for using our technology to drive sales and marketing results,” adds Brian Carothers, Proforma’s Chief Technology Officer. “Also, participants had the chance to network with other early adopters of the system and share ideas for even better ways to leverage the unique business intelligence and powerful workflow capabilities of ProVision to drive their business success.”

The ProVision System has been in development for more than four years. The first beta users began entering orders more than three years ago, and the system entered the pre-release phase last fall.

“Being a user on ProVision for the past year has allowed me to watch my sales grow by over 32% and gross profits by over 22%, all while giving me more time to focus on other aspects of my business and personal life. To have a true ‘business management’ system at our disposal changes our entire game on how we conduct our day to day,” says Multi-Million Dollar Club Franchise Owner, Steve Flaughers. “I’m excited, our CSR’s are more efficient and our sales professionals are more motivated than ever. I’m excited about the newest system updates that Proforma is rolling out for ProVision, and can’t wait to see how this further increases the efficiency of my business processes.”

Stan Maxwell, Proforma’s Chief Strategy Officer adds, “Proforma is very excited to officially launch ProVision, the industry’s most powerful and robust Business Management Technology System, this November. Proforma will always be a sales and marketing company, but we are powered by technology. There is no other company in our industry that would consider making this investment in technology, no other company that has an industry-leading internal development team and no other company that has the visionary leadership. The Envision User Conference also gave our franchise Owners the exclusive opportunity to join the current list of more than 1,000 early adopters on ProVision.”

About Proforma

Proforma is the Cleveland-based, $500 Million Technology & Business Success leading franchisor. Proforma’s recent investment of over $12 million in Technology maximizes Affiliate success. Sales increased over 20% and Gross Profits grew over 17% for Affiliates on the system for over one year. In 2018, 25 Proforma Affiliates made Inc. Magazine’s list of the 5,000 fastest-growing companies and 190 Affiliates achieved its Million/Multi-Million Dollar Club with sales up to $35 million.

To learn more about our products and services visit www.Proforma.

Media Contact:

Nikki McNeeley
Public Relations Manager
(216) 520-8400 ext. 4020
nmcneeley@proforma.com

SOURCE Proforma

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