Cartridge World Appoints Tom Fricke as Chief Executive Officer

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Former PepsiCo and Home Depot Executive Seeks to Escalate Company's Global Standing

September 05, 2008 // Franchising.com // Emeryville, Calif. – Cartridge World, the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry, announces the appointment of Tom Fricke as Chief Executive Officer.

Fricke, who most recently served as an executive for The Home Depot, will work closely with Cartridge World's franchisees to intimately align the company with its consumers, escalate the company's global standing through the development of a global management team and grow the brand organically by cultivating markets in which Cartridge World has a strong presence.

"Tom Fricke is a proven leader and an energetic and versatile senior operating executive. We are thrilled that he has taken on this new role to strengthen the Cartridge World brand by educating consumers and expanding the brand's global position," said Peter Hasko, Executive Chairman of Cartridge World. "His extensive experience with numerous Fortune 500 companies makes him the ideal choice to develop and lead our next strategic initiative to complement the brand's continued growth, and a major step towards solidifying our position as the leader in the refilling industry."

With nearly 20 years of experience in general management, international business and strategic planning, Fricke has proven he is an efficient and effective leader. Throughout his professional tenure, he has worked with such companies as PepsiCo, Frito-Lay, Giant Eagle Supermarkets and The Home Depot, as well as served as a consultant for Bain & Company in Boston and Cannon Associates in Washington D.C. His keen knowledge surrounding the operations of multi-national companies coupled with his comprehensive understanding of consumer products will lay a strong foundation for the next phase of Cartridge World's strategic growth.

"Cartridge World is the perfect opportunity to work with a proven brand and enhance consumer knowledge of our outstanding products, while promoting the company's dedication to the environment," Fricke said. "We provide customers with superior service and an alternative to help them reduce their impact on the millions of cartridges that end up in landfills each year."

Fricke attended the Naval Academy and served in the Navy for five years. Later, he attended the Stanford Graduate School of Business where he received an MBA.

About Cartridge World

Emeryville , CA – based Cartridge World is the world's fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry. The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners. It offers consumers and businesses a more affordable option to buying new, provides a 100% satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills. Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchisee 500, Cartridge World has more than 1,600 franchised retail locations in 61 countries. For more information, call (888) 99-REFILL or visit www.cartridgeworldusa.com .

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