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25% Discount on All Menu Items in Celebration of Einstein Bros. Grand Opening


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FOR IMMEDIATE RELEASE
SEPTEMBER 25, 2008

Discount to Guests Who Visit the New Gilbert, Ariz. Restaurant Sept. 29 - Oct. 5

Gilbert, Ariz., /PRNewswire-FirstCall/ -- In celebration of its Grand Opening, the Einstein Bros.(R) Bagels restaurant located at 1447 East Williams Field Rd., at the intersection with Val Vista, will offer a 25% discount on every menu item to guests who visit the restaurant between Sept. 29 and Oct. 5.

"We're excited to offer this neighborhood-friendly gesture to welcome those working and living nearby in Gilbert," said Garry Teal, regional business director for Einstein Bros., a brand of Einstein Noah Restaurant Group (Nasdaq: BAGL). "I would like to invite all those working in the area, residents and their friends and family to this event."

The restaurant officially opened for business on August 26. The discounted menu will be offered throughout each day from Sept. 29 to Oct. 5. See restaurant for details.

Guests will be able to select from a variety of Einstein Bros. hand-crafted breakfast and lunch menu items all day long, including the popular Bacon & Cheddar Egg Sandwich, the Spicy Elmo Wrap, the Tasty Turkey, the California Chicken Wrap, the brand's award-winning, fresh-baked bagels and much more. All sandwiches are offered on a choice of bread, including challah, ciabatta, and artisan wheat, whole wheat wraps or bagels.

At 3,000 square feet, the restaurant seats up to 71 guests in an atmosphere that combines the energy of the local neighborhood with a tradition of great tastes, textures and aromas.

"I hope everyone in the area will stop in and visit our newest neighborhood-friendly meeting place to take advantage of this incredible offer," said Ron Sacks, senior vice president of operations for Einstein Bros. "This is a wonderful opportunity for guests to try some sandwiches they may have never tried before for a discounted price."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

Contact: Peter Jakel, (303) 568-8113

SOURCE Einstein Noah Restaurant Group


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