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Burger King(R) Brand Positioned for Growth in Taiwan

By: Burger King |  13 Shares     562 Reads

BK Asiapac, Pte. Ltd. and DaChan Great Wall Group Partner to Accelerate BURGER KING(R) Restaurant Growth in the Taiwan Market

Taiwan, China--(BUSINESS WIRE)-- BK Asiapac, Pte. Ltd. (BKAP), the wholly owned subsidiary of Burger King Corp. (NYSE:BKC) and DaChan Great Wall Group (DCG) announced today an agreement for BKAP to take an equity position in Home Chain Foods Ltd.(HCF), DCG's subsidiary. HCF has been a BURGER KING(R) franchisee since 1989 and currently operates 33 BURGER KING(R) restaurants in Taiwan. The additional capital infused by BKAP will be primarily used to accelerate the brand's restaurant growth within the Taiwan market.

"We believe that the BURGER KING(R) brand has great growth potential in the Taiwan market," said Peter Tan, president, BKAP. "We are delighted to extend our partnership with Charles Han and DCG to help increase our market penetration in Taiwan."

"Taiwanese customers love the taste of the iconic WHOPPER(R) sandwich and other flame-grilled BURGER KING(R) products," said DCG Chairman Charles Han. "By partnering with BKAP we can grow our BURGER KING(R) restaurant base faster and become even more accessible to our guests."

About Burger King Corporation

The BURGER KING(R) system operates more than 11,500 restaurants in all 50 states and in 71 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.

About DaChan Great Wall Group

DaChan Great Wall Group is a conglomerate of companies devoted to the agri-and-food business, standing out as a leading food-chain integrator for its excellence in both technical and service areas.

Today DaChan Great Wall Group has diversified into more than 35 subsidiaries employing a total of 20,000 people around Asia. Using IT equipment for flexible and high-speed applications, DaChan prepares for future competition in the industry. With a solid footing in the Asia-Pacific region, DaChan is also actively seeking to expand around the globe.

DaChan Greatwall Group is divided into five sub-business groups according to product lines and operations. With companies all over Asia, DaChan has become a benchmark company in the agri-and-food business. The five sub-business groups are: Taiwan Agribasics Group, East Asia Corp. Group, Flour Milling Group, Speciality Business Group, and Food Service Group. DaChan Great Wall Group introduced the BURGER KING(R) brand to the Taiwanese market in 1989, and the first restaurant was established in 1990. At present, there are 33 BURGER KING(R) restaurants in Taiwan, including the cities of Taipei, Hsinchu, Kaoshiung, and Tainan.

Source: Burger King Corp.

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