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Taco Del Mar Announces New President and CEO of Taco Del Mar Canada


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FOR IMMEDIATE RELEASE
DECEMBER 15, 2008

Seattle--(BUSINESS WIRE)--Taco Del Mar appoints Bob Tipple as the new president and CEO of Taco Del Mar Canada, an exclusive licensee of the Seattle-based Taco Del Mar Franchising Corp. Taco Del Mar, a quick service Mexican restaurant chain featuring authentic Baja beach-style burritos and fish tacos, has grown to 60 locations in Canada and more than 200 throughout the U.S., Puerto Rico and Guam.

Before joining Taco Del Mar Canada, Tipple served as the president of Subway Developments 2000 Inc. since 1991. He was very instrumental in the development and management of more than 600 franchised restaurant locations in British Columbia and Alberta. Prior to this, Tipple was the vice president of operations for Yogen Fruz International Ltd. He is a graduate of Seneca College's Hospitality and Tourism Management Program.

"Bob will play an integral role in building Taco Del Mar's brand and infrastructure in Canada," said Michael P. Anthony, chairman of Taco Del Mar Canada. "His experience is a perfect match as we continue to create the country's leading quick service Mexican restaurant chain. We're thrilled to have him on board."

Tipple will be based in Taco Del Mar Canada's head office in Toronto as well as the company's Western office to be opened in the Vancouver area. Taco Del Mar Canada is currently in the process of completing a multi-million dollar private placement that will fund the national development and expansion of the brand.

About Taco Del Mar

Founded in Seattle in 1992 by brothers James and John Schmidt, Taco Del Mar is a quick casual restaurant chain inspired by southern Baja, Mexico and coastal beach shacks known for serving some of the tastiest burritos and tacos. Today, Taco Del Mar brings those craved Mexican flavors and experience to more than 260 locations throughout the U.S., Canada, Puerto Rico and Guam. Every Taco Del Mar features made-to-order, fast and fresh Mexican food from its signature Mondo burritos filled with slow-cooked and marinated braised chicken, carne asada steak or seasoned pork to fish tacos to salads, among many other offerings. Everything on Taco Del Mar's menu is trans-fat free and its guacamole and salsas are hand-made with fresh ingredients daily.


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