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Browse our collection of real estate franchise industry articles written by the editorial staff that brought you Franchise Update and Area Developer Magazines. Articles include franchisee interviews, market analysis, case studies and more. |
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July 19, 2005 |  Read Full Story
An Italian proverb says, "One attains fortune through knowledge. One attains knowledge through mentors." Many real estate franchise companies are taking that proverb to heart. Training and retention of the very best sales associates and staff is crucial to the success of any real estate brokerage. Subsequently, real estate franchising companies such as Century 21, RE/MAX, Coldwell Banker, and ERA have begun implementing coaching and mentoring initiatives for their franchisees. Typically, these programs involve coaches or mentors who have extensive experience and successful track records as top producers. The programs arm franchisees with proven scripts and dialogues that help them deal with obstacles. Franchisees can also gain access to marketing and advertising materials that have been successful.
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