About Rhea Lana's
With Arkansas roots, Rhea Lana’s Children’s Consignment Inc. is rapidly growing with over 47 locations in 16 states. Founded by Rhea Lana Riner in her living room 14 years ago and headquartered in Conway, Arkansas, Rhea Lana’s Children’s Consignment hosts semi-annual sales. The company is the first consignment sale in the country to offer on-line management and real time tracking of merchandise through a computerized inventory system and a convenient mobile application.
Riner has been featured in numerous publications including The High Profile Section, Arkansas Democrat Gazette and Women’s Inc Magazine. She has recently won a prestigious national award by Enterprising Women, a national publication and foundation that honors entrepreneurial women with rapidly growing companies who seek to mentor other women in business. Also, in the 2010 report from Franchise Business Review on Child Service Related Franchises, Rhea Lana's Children’s Consignment, Inc. ranked in the Top 10 nationally.
Company History
Rhea Lana Riner began this sale in 1997 with 11 consignors and 3 racks of clothes in my living room. I wrote all the tags by hand and even rewashed and ironed many of the clothes! After my very first event, my dear husband rescued me. He had incredible vision and suggested that they computerize their event. I told him he was nuts! You see, at that time, most moms did not even know what emailing or surfing the web meant. But they gave it a shot and built a barcoding system and data entry system. They've gradually trained moms over the past 13 years and they've continued to develop and perfect their software systems and their operational systems. Who would have known that they were ahead of their time and they were the FIRST web based computerized children's consignment event in the country?
Over the past 6 years, their company has experienced exponential growth. While their Conway event continued to grow, they decided to add an additional event in Little Rock in 2004. Folks in Northwest Arkansas, home of the Arkansas Razorbacks, were asking for an event, so they added that one in 2006. All three events are extremely popular with almost 1,000 Consignors each and thousands of shoppers, while providing a wonderful service in their communities.
[MOPS Group]
Rhea Lana's Flagship Operations Team
Meanwhile they decided to offer their software services to independent consignment sales across the country and in Canada. Little did they know that they were indeed pioneers in the field of computerized children's consignment events. Their software is the best and they have enjoyed helping other sales get established and grow with the help of their consignment management services. Although, their software is now limited to Rhea Lana’s® Franchises exclusively.
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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. 
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Rhea Lana's is the first consignment sale in the country to offer on-line management and real time tracking of merchandise through a computerized inventory system and a mobile application.
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