It All Started In Russo's
The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always cooking and baking at home. And many of the ingredients came from the family garden. Just as his Grandpa and Nona Russo did back in Avellino, Italy.
These experiences stuck with young Anthony as his family to Galveston, Texas, in 1978. His father opened Russo's Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and squachatta (calzones) became a passion.
The Entrepreneur Emerges
After earning his Chef's distinction, Anthony opened his first pizza place at the young age of 18. Shortly after, he opened "Anthony's Pizzeria" in Clear Lake, Texas. A move to Houston brought "Café Anthony," then the upscale Italian restaurant "Russo Café Anthony." In 1992 Russo's New York Pizzeria opened, and proved a model for success.
Like his father, Chef Russo created a loyal, almost cult following. Nowhere else in Houston, could people find authentic New York-style pizza. The family recipe for hand-tossed dough, the sauce made from fresh-crushed California tomatoes, the imported Italian cheese blends, all of these little things made a big difference. Plus, Chef Russo was among the first in Houston to use a coal-fired brick oven. The bubbling of the crust, the flavors of a well-used oven, the preparation of pure ingredients -- it was unrivaled, as is today.
In traditional Italian families, some of life's greatest joys take place around the table. Italians understand the magic created when the joys of conversation and intimacy mingle with the pleasures of beautiful food and drink.
At Russo's, we strive to recreate this phenomenon between family and friends at every meal. It's not just the food, it's the experience that keeps customers coming back. They come for warmth, conversation, and a sense of belonging.
Generations in the making
Traditions provide a means to honor and maintain bonds with our ancestors. Chef Russo's family traditions play a role in every aspect of the business - the preparation of each authentic recipe, the warm welcome shown to each customer, the respect given to every employee. All passed down through generations, never to be forgotten.
Russo's Brand Promise
Our mission is to Serve fresh-to-order meals that reflect the integrity of our original family recipes--in a fast--casual environment. From fresh ingredients to authentic know-how, every Russo's franchise location will master the skills it takes to deliver a delicious, quality Italian meal for our customers--every time.
Here A Re Three Big Opportunities
Russo new york pizzeria concept grows more sales per sq/ft then our competitors in today market place. below is our big opportunity to grow more market share.
Our classic sit-down restaurants serve fresh made-to-order pizza, pasta and salads, allowing pizzalovers to experience the traditional New York Pizzeria feel, but still at a reasonable price.
Pizza delivery services allow customers to call in or place their orders online. This concept is a key service to some of the most popular pizza franchises-- including our competitors. But what separates us is that we offer and deliver unique menu items along with our fresh pizza which increases your sales.
Approximately 20 to 45 percent of our customer orders are carry out, making this the most popular pizza carry-out service. Offering the same convenience and quickness as delivery services, minus the extra delivery tip.
Russo's Corporate New York Pizzeria Restaurants'
Facts And Figures
$ 1,057,516.93 AVERAGE ANNUAL GROSS SALES
$ 216,253.59 OR 20.45% AVERAGE FOOD COSTS
$ 251,896.16 OR 23.82% AVERAGE PRE-TAX CASH FLOWS
These figures represent the average restaurant revenue of four (4) domestic Company-operated Russo's New York Pizzeria locations of various designs and sizes for our fiscal year ended December 31, 2012, along with average Food Costs and Pre-Tax Cash Flows for the four (4) domestic Company-operated Russo's New York Pizzeria outlets only. Actual results could vary substantially from unit to unit and Franchisor cannot estimate the results of any particular franchise. In arriving at our Food Cost calculation, the food costs at the Company-operated Russo's New York Pizzeria Westheimer location were reduced by 4% because that is the Corporate Training store for Franchisees. The Average Pre-Tax Cash flow does not include a royalty fee because these locations are Company-operated. The expenses incurred by a franchised restaurant will include our standard royalty fee. Because Russo's operates 5 Company-operated Restaurants (4 Russo's New York Pizzeria and 1 Russo's Coal-Fired Italian Kitchen locations), we are able to achieve certain economies of scale and operational efficiencies that may not be available to a Franchisee operating one Restaurant, as is the case for the typical Franchisee. However, the income from our Company-operated Restaurants ultimately must bear costs of our management team and other corporate office overhead. These costs are not reflected in the foregoing cash flow data, which reflect operational cash flows at the Restaurant level, excluding the burden of corporate overhead. We are also able to obtain economies of scale in other areas, such as insurance, that may not be available to Franchisees. Because of the size of our operations, insurance risks are spread over multiple Restaurants, which enables us to bargain for lower group-rate insurance costs. We are also able to use the size of our operations to achieve volume discounts and other cost savings based on our purchasing power. These cost savings, in areas including telephone services and marketing, may not be available to Franchisees operating on a smaller scale.
CAUTION - AS A CONSEQUENCE OF THE FACTORS DISCUSSED ABOVE, AND OTHER VARIABLES THAT WE CANNOT ACCURATELY PREDICT, A NEW FRANCHISEE'S INDIVIDUAL FINANCIAL RESULTS ARE LIKELY TO DIFFER FROM THE RESULTS SHOWN IN THESE FIGURES.