Salsarita's, Inc Franchise News

March 28, 2012 // Franchising.com // Charlotte, N.C. - Salsarita’s - the Fresh Mexican Cantina that offers a bright and colorful atmosphere featuring signature burritos, Mexican pizzas, house-made salsas and seasoned tortilla chips — recently announced the launch of its first new menu item under new leadership.  Beginning April 2 ‘CasaRito – the Saucy Burrito’ will be available to restaurant guests in three delicious varieties:  Quesarito (burrito covered with creamy queso), Rancharito (burrito covered with a robust ranchero sauce) and Tomarito (burrito covered with warm, spicy tomatillo salsa). Backed by a local store marketing plan featuring direct mail and point-of-purchase materials, the new knife-and-fork burrito will be offered for both dinner and lunch and will give guests a unique way to flavor their favorite burrito...

June 21, 2011 // Franchising.com // (Charlotte, NC)--- Industry veteran Phil Friedman has acquired the Salsarita's Fresh Cantina quick casual Mexican restaurant chain. Salsarita's will be owned by Salsarita's Holdings, LLC, a company formed and controlled by Friedman, who serves as CEO. Larry Reinstein will join Salsarita's Holdings as president and chief operating officer.

Operating in the dynamic and growing quick casual Mexican category, Salsarita's has established a strong regional presence in Southeastern states as well as a broad geographic brand appeal. The concept currently operates 80 locations in 19 states and Puerto Rico, with seven new locations set to open by the end of 2011. Most locations are franchised, and Salsarita's is seeking multi-unit franchisees to help continue development and growth...

CHARLOTTE, NC--(Marketwire - June 1, 2010) - Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, is exploring strategic alternatives to fuel expansion of the rapidly growing franchise. With new locations opening across the country, Salsarita's is quickly gaining brand recognition and a reputation for its quality and legendary hospitality.

"Despite the economy, we've been performing very well with three consecutive months of sales increases and a doubling of non-traditional locations in the last two years, among other development accomplishments," said Bruce Willette, Chairman, Salsarita's Fresh Cantina. "This financial success allows the brand to now explore strategic alternatives to help expand our business operations...

Rapidly Growing Fresh-Mexican Franchise Hosts Franchising Seminar on March 4th in Charlotte, NC

CHARLOTTE, NC--(Marketwire - February 12, 2010) - Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, is continuing to expand its national footprint with today's announcement it is launching an aggressive expansion plan in North Carolina and the upstate of South Carolina. Markets targeted within the state for franchise development include Charlotte and surrounding cities from Gastonia to Concord, the metro regions of Raleigh, Durham, Asheville and Winston-Salem as well as the Greenville - Spartanburg region of South Carolina.

In order to share information about Salsarita's and its expansion opportunities in North Carolina, the company is hosting a franchising seminar on March 4, 2010 at the Lake Point Salsarita's at 2908 Oak Lake Blvd...

Rapidly Growing Fresh-Mexican Franchise Expands Catering Options to Include Breakfast Burrito Bar and other Morning Delights

CHARLOTTE, Oct. 15 /PRNewswire/ -- Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains, has expanded catering beyond lunch and dinner to include a breakfast program after testing its acceptance in select markets across the country.
Catering menu options include a breakfast burrito bar consisting of eggs, bacon or sausage, Mexican potatoes, salsa and cheese or a traditional breakfast with biscuits. Fresh fruit, Danishes, coffee and assorted juices are also available.

"We're excited to expand our catering offerings to include breakfast," said Paul Mangiamele, president and CEO, Salsarita's Fresh Cantina...

Rapidly Growing Fresh-Mex Franchise Opens Four New Restaurants; Signs Agreements for 28 New Locations with Goal of 200 Restaurants by 2012

CHARLOTTE, N.C., June 22 /PRNewswire/ -- Salsarita's Fresh Cantina, one of the nation's fastest growing, fast-casual Mexican restaurant chains has experienced great success in 2009 with the opening of four new restaurants and signed agreements for 28 more locations in the U.S. and Puerto Rico. The company is currently closing in on its first hundred restaurants with the goal of opening 200 restaurants by 2012.

With new locations opening across the country, the company is quickly gaining brand recognition and a reputation for quality and legendary hospitality. Despite the economic downturn, Salsarita's has announced that Minneapolis, Jacksonville, Detroit, Raleigh-Durham, Birmingham, Nashville, Upstate New York and Baltimore will be key markets for its 2009 expansion plans...

August 14, 2008 // Franchising.com // (Charlotte, NC)---Salsarita's, Inc. is pleased to announce Charles Bruce as its new senior vice president of marketing and operations, effective immediately.

Charles is no stranger to the restaurant industry, holding senior management positions with major brands including Pizza Hut, Wendy's and Captain D's Seafood Restaurants. Charles' expertise in marketing and operations extends beyond the restaurant sector as well from his time with The Coleman Co., a leading manufacturer of outdoor sporting goods, and Value Place, one of the nation's fastest growing hotel chains. According to Paul Mangiamele, Salsarita's president and CEO, Charles is a welcome addition to the company as he builds a strong team to lead Salsarita's into the future...