Sheraton Hotels Franchise News

Sheraton Social Hour featuring Curated Wine Menus and Wine Tasting Events Rolls-Out to More than 240 Hotels around the World
STAMFORD, Conn. - (BUSINESS WIRE) - Sheraton Hotels & Resorts in cooperation with Wine Spectator magazine today announce the global launch of Sheraton Social Hour, a first-of-its-kind, brand-wide premium wine program. The new program, developed by today’s premier wine experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium wines and weekly tasting events at more than 240 participating Sheraton hotels around the world. In North America, the program will feature 90+ rated wines by Wine Spectator served in Riedel stemware to ensure that each varietal is presented in the perfect stemware that artfully enhances the wine’s flavor and aroma...

Sheraton Atlanta Perimeter Hotel North, located at Atlanta Perimeter Center, announces savings of at least 20% for stays booked by Friday, May 18, 2012.
ATLANTA, GA, May 17, 2012 /24-7PressRelease/ -- Sheraton Atlanta Perimeter Hotel North, located near Perimeter Mall, announces a new special savings offer that lets guests save at least 20% on best available rates. The Starpicks Online Exclusive is available for stays booked now through May 18, 2012. Guests will receive:

Starpicks rates from $85 per night
Stay Thursday - Sunday, May 17 - June 3
Earn Starpoints for your Starpicks stay

Reference rate plan WHOTA2 when booking. Rates are pre-paid, non-refundable and blackout dates may apply.
"Conveniently located only 15 miles north of downtown Atlanta and near many of the areas attractions, the Sheraton Atlanta Perimeter Hotel and Suites is a great place for both business and leisure travelers to stay," explains Ajay Sethi, the property's General Manager...

Sheraton Atlanta Perimeter Hotel North, located near Perimeter Mall, announces a special promotion for guests that are members of the Starwood Preferred Guest program.
ATLANTA, GA, May 09, 2012 /24-7PressRelease/ -- Sheraton Atlanta Perimeter Hotel North, located in Sandy Springs, GA near Atlanta Perimeter Center, announces a new special savings package that lets travelers celebrate the joy of choosing. With the SPG Nice Choice promotion, guests can choose when, what, and how to earn rewards.

When: Select your timeframe -- ideally whenever you'll be traveling most
What: Choose the reward you want -- Starpoints, Free Nights, Elite Night Credits and more
How: Choose the offer to earn your reward

Eligible guests must be a member of the Starwood Preferred Guest program...

Scheduled to Open in 2015, the New Sheraton Erbil Hotel Marks Starwood’s Return to Iraq
ERBIL, Iraq - (BUSINESS WIRE) - Starwood Hotels and Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with BCD Co. to manage a new-build Sheraton hotel in Erbil, Iraq. Scheduled to open in 2015, the Sheraton Erbil Hotel will mark the re-entry of Starwood in the country after 20 years.
Located in the new part of the city, approximately 10 minutes from Erbil International Airport, the Sheraton Erbil Hotel is situated along the new ring road offering guests easy access to the city and its key attractions such as the historic Citadel, Sami Abdul Rahman Park, the largest green area in the region, and downtown Erbil.
“We are delighted to partner with BCD as we re-introduce Starwood to Iraq with Sheraton, our most iconic brand,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East...

The UK’s flagship Sheraton hotel unveils contemporary new public areas, guest rooms and meetings complex along with a new restaurant and bar.
EDINBURGH, United Kingdom--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that its global powerhouse, Sheraton Hotels & Resorts, continues to enhance its portfolio with the re-opening of the Sheraton Grand Hotel & Spa in Edinburgh following a full multi-million dollar renovation.
The re-launch of the Sheraton Grand Hotel & Spa is part of a multi-year global revitalization effort which has seen Sheraton and its owners invest more than $6 billion in new hotel openings, renovations and signature brand initiatives around the world. The brand’s revitalization effort is already paying off with measurable success – guest satisfaction scores continue to rise and the brand has seen solid growth in market share, signalling that guests are taking notice and rediscovering the new Sheraton...

Highlights Include the Sheraton Grand Hotel & Spa in Edinburgh, Great Wall Sheraton Hotel Beijing, Sheraton Rio Hotel & Resort, and Sheraton New York Hotel & Towers
STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its largest brand, Sheraton Hotels, and its owners are investing more than $350 million to enhance its flagship properties around the world. The global hotel giant will unveil several large-scale renovation projects this year including the $160 million renovation of the Sheraton New York Hotel & Towers, the multi-million dollar refurbishment effort of the Sheraton Grand Hotel & Spa in Edinburgh, and the $20 million renovation of the “grande dame” of Australia –Sheraton Mirage Resort & Spa Gold Coast...

STAMFORD, Conn.--(BUSINESS WIRE)--Apr. 3, 2012-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced today that its global powerhouse, Sheraton Hotels, will grow its portfolio of signature hotel spas across Asia, the Middle East and Eastern Europe as the brand continues to expand its footprint in the world’s fastest growing markets. In tune with the resurgence of the economy and growing demand for luxury services, Sheraton will double its robust portfolio of Shine Spas with 23 openings in key international destinations by 2015 with 10 openings slated for this year.
In 2012 Shine Spa will make its debut at Starwood’s largest hotel in the world, Sheraton Macao Hotel, as well as Sheraton Xian North City Hotel, Sheraton Fuzhou Hotel, Sheraton Jiaozhou Hotel, Sheraton Huzhou Hot Spring Resort and seven other properties across Asia...

Hotel Giant Introduces Simple Approach to Eating Right by Adding Colorful Foods and Well-Balanced Options to Menus across Its Global Portfolio
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 20, 2012-- Sheraton Hotels & Resorts is encouraging guests to get ready for summer by adding a little color to their diet. Starwood’s global powerhouse today announced its new approach to nutrition with Color Your Plate by Sheraton Fitness, a dining program that makes it easy for travelers to eat healthy on the road. All it takes is adding three colors from fruits and vegetables to your plate to help stay in shape and increase energy while travelling. The new menus are also great for your waistline – all featured items are 500 calories or less...

“Recipe to Win” at Sheraton Denver Downtown Hotel Featuring Celebrity Restaurateurs and Chefs Including Sean Diddy Combs
DENVER--(BUSINESS WIRE)--March 14-16, Starwood Hotel & Resorts hosts Recipe to Win, a first-ever food & beverage leadership conference at the Sheraton Denver Downtown Hotel for over 500 F&B Leaders from all over North America representing over 150 full-service, luxury and upscale Starwood brand hotels, over 100 Starwood franchise properties and over 100 vendors. The focus of the conference is to provide attendees with the key F&B tools, concepts and programs that will allow each F&B leader to create their own “recipe to win” of food and beverage for their hotel. Entertainer Sean Diddy Combs welcomed conference attendees at the opening session and thanked the group for support of his CIROC vodka...

Near Walt Disney World® and Downtown Disney®, Orlando property presents special offer for guests to enjoy new palm-inspired pool area, guestrooms, restaurants, meeting facilities and resort amenities.
Orlando, Fla. (PRWEB) March 02, 2012 - The Sheraton Safari Hotel and Suites in Orlando announced today a $25 million landmark transformation centered upon a dramatic new multi-pool courtyard and a new name – Sheraton Lake Buena Vista Resort. The property features fresh amenities including a new spa, new fitness center and new ballroom along with completely reinvented guestroom and family accommodations, restaurants, event facilities and common areas. Boasting new spaces and services, the Walt Disney Good Neighbor® Resort sets the scene for spirited, sophisticated experiences for families, couples, groups and events...

Brand’s Global Pipeline Fueled by Demand in Emerging Markets
Sheraton Set to Open Starwood’s Largest Hotel in the World – Sheraton Macao
STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its global powerhouse Sheraton Hotels will be a key force in the company’s growth in 2012 with the opening of 20 new hotels. Sheraton will also widen Starwood’s lead as the largest global hotel operator in China, with 12 new Sheraton hotels slated to open across this fast-growing market by year’s end driven by strong demand in second and third tier cities. In North America and Europe, Sheraton expects to grow its portfolio by capturing more than its fair share of conversion opportunities...

For a Limited Time Only Members Can Earn 1,000 Bonus Starpoints® on Sheraton Club Stays
STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 21, 2012-- Sheraton Hotels & Resorts is giving Starwood Preferred Guest members 1,000 reasons to experience Sheraton Club, one of the brand’s most popular signature amenities. Beginning today, Starwood Preferred Guest members can earn 1,000 bonus Starpoints® on every Sheraton Club stay from February 21 through May 31, 2012. Sheraton Club guests enjoy seven-day a week access to the club lounge with complimentary breakfast, all-day snacks and beverages and more.
As business travelers continue to return to the road en masse they will find the newest portfolio of Sheraton Club Lounges in the brand’s history...

Sheraton Atlanta Perimeter Hotel North, located near Perimeter Mall, announces a limited time only special offer for travelers who register for the SPG Better by the Night promotion.
ATLANTA, GA, January 25, 2012 /24-7PressRelease/ -- Sheraton Atlanta Perimeter North / Dunwoody Hotel, located at Atlanta Perimeter Center, announces a new special savings package for travelers to enjoy. Guests who register for the SPG Better by the Night promotion can earn unlimited bonus Starpoints even faster. With every stay from January 9 through April 8, 2012, at this property and over 750 other participating hotels and resorts worldwide, guests earn double Starpoints on two-night stays and triple Starpoints on stays of three nights or longer.
Register by March 15, 2012, and then book your stays to begin earning unlimited bonus Starpoints at all nine brands in the Starwood Preferred Guest program...

Sheraton Atlanta Perimeter Hotel, located near Perimeter Mall, announces a new hotel offer for guests to enjoy. Celebrate this Valentine's Day with the Romance Package.
ATLANTA, GA, January 24, 2012 /24-7PressRelease/ -- Sheraton Atlanta Perimeter Hotel North, located near Dunwoody, GA, announces a new special savings package. Guests can treat someone to a special Valentine's Day they will never forget with the Romance Package. Celebrate with the one you love and enjoy:

Package Rates from $129 per night
Full American breakfast for two daily
Complimentary chocolate or fruit per stay
One bottle of champagne
4pm late check-out based on availability

"If you're looking for a great place to spend time with your sweetheart, look no further than this Perimeter Mall hotel," explains Ajay Sethi, the Sheraton Atlanta Perimeter hotel's General Manager...

Starwood continues its expansion in Latin America with the signing of the new Sheraton Reserva do Paiva Hotel and Convention Center, due to open in Q1 2014
STAMFORD, Conn.--(BUSINESS WIRE)--Sheraton® Hotels & Resorts today announced the signing of the Sheraton Reserva do Paiva Hotel and Convention Center, a new project in Pernambuco state in the northeast region of Brazil. The Sheraton Reserva do Paiva is being developed by the Portuguese group Promovalor and the Brazilian group Odebrecht Realizações Imobiliárias and will be the first five star hotel in Reserva do Paiva, located approximately 30 minutes from Recife, as part of the third phase of this planned community. The hotel is scheduled to open in March 2014...

Sheraton Atlanta Perimeter North Hotel, located near Sandy Springs, GA, provides convenient lodging to travelers attending the 2011 Chick-fil-A Bowl at Georgia Dome in downtown Atlanta.
ATLANTA, GA, December 06, 2011 /24-7PressRelease/ -- Sheraton Atlanta Perimeter Hotel North, located near Sandy Springs, GA offers convenient accommodations to collegiate football fans attending the Chick-fil-A Bowl on Saturday, December 31, 2011 at Georgia Dome. Located approximately 15 miles from downtown Atlanta, Sheraton Atlanta Perimeter hotel North is a great place for fans to stay.
The Chick-fil-A Bowl is an annual collegiate football game played between the ACC and SEC conferences. Other events during 2011 Bowl week include:

Fellowship of Christian Athlete Breakfast on December 28
Georgia Power Chalk Talk and Football Feud Presented by the AJC on December 30
Chick-fil-A Bowl Fan Night at World of Coca-Cola from December 28 - January 1
Chick-fil-A Bowl Fan Night at Georgia Aquarium on December 30
Chick-fil-A Bowl Parade on December 31

"The Chick-fil-A Bowl is a popular annual event in Atlanta," explains Ajay Sethi, the Perimeter Hotel's General Manager...

Ten New Sheraton Resorts are Set to Open by the end of 2012
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Nov. 16, 2011-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its iconic Sheraton brand will open ten new resort properties by the end of 2012. Nine of the new resorts will open in China, and the other will open in Indonesia. With these new additions, Sheraton will boast the largest portfolio of resorts under one brand in the four and five star category.
“The Sheraton resorts portfolio is experiencing phenomenal growth fueled by the development boom in China and other dynamic emerging markets across Asia Pacific and the Middle East,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts...

WHITE PLAINS, N.Y., Sep 13, 2011 (BUSINESS WIRE) -- Answering the call of business travelers everywhere, Four Points by Sheraton is offering must-have amenities, gratis. To ensure intrepid travelers stay connected, fueled up and ready to go, the new Four For Free promotion provides unmatched value by bundling together the most in demand amenities for business coupled with stylish rooms and great service. Available at participating hotels in North America for booking now through Dec. 31, the Four For Free offer includes:

 Free Wi-Fi in lobby, free Internet in guest rooms
 Free bottled water daily
 1 full American breakfast per night
 1 appetizer per room

"Thanks to guest feedback, we have combined our most popular amenities into one great offer to answer the demands of business travelers everywhere," said Brian McGuinness, Senior Vice President of Specialty Select Brands at Starwood...

Sheraton Stamford Hotel Showcases the Brand's New Signature Amenities Following Multi-million Dollar Renovation New Sheraton Boasts Prime Downtown Location near Starwood Hotels' New Global Headquarters WHITE PLAINS, N.Y., Jul 12, 2011 (BUSINESS WIRE) --Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that its iconic Sheraton brand has opened a new flagship hotel in Stamford, Connecticut. Sheraton Stamford Hotel features all the brand's signature offerings including its new Sweet Sleeper bedding, Club Lounge, Link@Sheraton(R) experienced with Microsoft(R), Link Café and Sheraton Fitness programmed by Core Performance. The hotel boasts an ideal downtown location, proximate to shopping, restaurants and the train station, providing a short trip to New York City...

The Rapid Proliferation of Sheraton in Key Cities and Resort Destinations Leads Starwood's Development Boom in China SHANGHAI, Jun 22, 2011 (BUSINESS WIRE) -- Adding even more muscle to its portfolio in China, Starwood Hotels & Resorts Worldwide, Inc (NYSE:HOT) today announced that its iconic Sheraton brand will open seven more hotels in China before the end of September. News of these openings coincides with a month-long relocation of Starwood's global headquarters to Shanghai, China. This unprecedented managerial endeavor highlights Starwood's evolution as a global company and the development boom in China.

In the next two years, nearly half of all new Starwood hotels slated to open in China will fly the Sheraton flag. This summer, Sheraton will open its second hotel in Beijing, its second in Xian, and its first in Chongqing, Yantai, Guangzhou, Zhenjiang, Wanning and Hangzhou...