Browse the latest corporate news from Taco Bell.
February 28, 2013 at 11:40AM PST | Source: Taco Bell |
‘Feed the Beat®: SXSW 2013,’ Film Will Use Footage Captured by Consumers and Sourced through Twitter; Featuring Live Performances at SXSW® 2013
IRVINE, Calif. - (BUSINESS WIRE) - Feb. 28, 2013 - Taco Bell® will be handing the cameras and control over to its fans to film its first-ever Rockumentary starring Passion Pit (@PassionPit) and Wildcat! Wildcat!, (@WildcatWildcat), culminating with their live performances during a Feed the Beat® event at Hype Machine’s Hype Hotel at this year’s South by Southwest® (SXSW®) Conferences & Festivals. Through Taco Bell’s social media fan base and a unique partnership with Twitter, the brand will support the creation of an experimental film, tentatively titled “Feed the Beat®: SXSW 2013,” under the direction of acclaimed documentarian Sam Jones (@RSAFilms) – using footage captured and shared by passionate fans socially and showcasing great music... |
February 19, 2013 at 8:09AM PST | Source: Taco Bell |
IRVINE, Calif. - Feb. 19, 2013 /PRNewswire/ - Six teens were awarded a combined total of $55,000 in scholarships from the Taco Bell Foundation for Teens on Saturday as part of the 11th annual TACO BELL® Skills Challenge at NBA All-Star 2013 in Houston, TX. The Foundation partnered with NBA Cares and the Boys & Girls Clubs of Greater Houston to pair six outstanding teens with NBA players who competed in the challenge to win educational scholarships for teens ranging from $5,000 to $25,000.
"As a company, we believe in 'living mas' – and that means doing more, expecting more and, most importantly, giving more," said Greg Creed , chief executive officer, Taco Bell. "The annual TACO BELL® Skills Challenge is a fun way to bring this mantra to life while raising awareness of the importance of high school graduation on a national scale... |
February 13, 2013 at 9:34AM PST | Source: Taco Bell |
Fans Asked For It – and Now Taco Bell’s Most Successful Menu Item Ever Will be Joined by Fan-Favorite Cool Ranch
IRVINE, Calif. - Feb. 13, 2013 - (BUSINESS WIRE) - When Taco Bell® launched Doritos® Locos Tacos in 2012, it quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. While Taco Bell lovers couldn’t get enough of the Doritos Nacho Cheese taco shell combined with the company’s classic crunchy taco ingredients, it wasn’t long before fans turned to social media and asked “when is Doritos Cool Ranch coming?”
On March 7, 2013, Doritos Cool Ranch fans won’t have to wait any longer. Today Taco Bell announced it will launch another soon-to-be blockbuster Doritos flavor to the Doritos Locos Tacos line-up: Cool Ranch Doritos Locos Tacos... |
January 29, 2013 at 6:32AM PST | Source: Taco Bell |
Brand Also Reveals Details for Cantina Bell® Super Bowl Pre-Game Commercial
‘LIVE MÁS® Monday’ Offers a Free Churros With Any Purchase Following Super Bowl on Feb. 4
IRVINE, Calif. - Jan. 29, 2013 - (BUSINESS WIRE) - Get Ready to LIVE MÁS® during this year’s Super Bowl.
There’s no need to wait until Super Bowl Sunday to join 87 year-old Bernie Goldblatt and friends on an epic nighttime adventure as today, Taco Bell® is releasing its full 60-second Super Bowl commercial on the brand’s YouTube channel (www.youtube.com/tacobell). The brand commercial, “Viva Young,” will air towards the end of the second quarter of the game broadcasted Feb. 3, 2013, on the CBS Television Network... |
January 09, 2013 at 9:02AM PST | Source: Taco Bell |
Quick Service Restaurant Brand Returns to the Big Game for the First Time Since 2010
IRVINE, Calif. - Jan. 9, 2013 - (BUSINESS WIRE) - To officially kickoff the New Year, Taco Bell® announced today it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Feb., 3, 2013.
“We are excited to be back in the Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp.
The Super Bowl ad will be :60 seconds in length and support the brand’s LIVE MÁS® tagline and spirit. The spot is being created by Deutsch LA, which has recently joined Taco Bell's agency roster along with lead agency Draftfcb... |
December 06, 2012 at 6:37AM PST | Source: Taco Bell |
Restaurants Closed During the Original Redemption Date Will Give Fans Free Doritos® Locos Tacos on Dec. 11 from 2-6 P.M. Local Time
IRVINE, Calif. - December 6, 2012 - (BUSINESS WIRE) -Taco Bell® promised with its “Steal A Base, Steal A Taco” offer that if any player stole a base during the 2012 Major League Baseball World Series, it would give away its best selling taco to everyone in America. During the bottom of the eighth inning of Game 2, San Francisco Giants’ outfielder Angel Pagan – who had 29 stolen bases in 2012 – effectively stole free Doritos® Locos Tacos for America.
During the redemption of the Steal a Base, Steal a Taco promotion, Superstorm Sandy struck the East Coast, and impacted many of our restaurants... |
October 23, 2012 at 6:53AM PDT | Source: Taco Bell |
‘Steal A Base, Steal a Taco’ Promotion Celebrates Fans with Millions of Free Doritos® Locos Tacos if a Base is Stolen During the 2012 MLB World Series
October 23, 2012 // Franchising.com // IRVINE, Calif. - On the heels of combining two of America’s favorite flavors to create the biggest taco launch of 2012 – the Doritos® Locos Tacos – Taco Bell® is now pairing the spirit of its tagline Live Más with one of the biggest sporting events of 2012: the Major League Baseball (MLB) World Series.
Today announced, MLB and Taco Bell are teaming up to give everyone in America the chance to get the best selling taco of 2012 free. In its biggest MLB promotion of the year, Taco Bell’s “Steal a Base, Steal a Taco,” will reward everyone in the U... |
October 15, 2012 at 4:42AM PDT | Source: Taco Bell |
Honors Taco Bell with Lifetime Achievement Award for 20 Years of Serving America’s Teens
Prominent Supporters, including Mario Lopez, Goldie Hawn, Oscar De La Hoya, Evander Holyfield, Sugar Ray Leonard and Others Salute the Work of Boys & Girls Clubs, Taco Bell and their Impact on America’s Youth
October 15, 2012 // Franchising.com // Irvine, Calif. – Boys & Girls Clubs of America (BGCA) today honored Taco Bell as the first corporation to receive its Lifetime Achievement Award for 20 years of its sustained commitment to teens at the annual Great Futures Gala hosted by actor and BGCA alumnus Mario Lopez. The Los Angeles event brought together more than 700 prominent celebrities, business professionals and political leaders in support of the Boys & Girls Clubs of America, which serves some 4 million youth through 4,000 Clubs nationwide... |
October 05, 2012 at 5:14AM PDT | Source: Taco Bell |
Social Media Campaign with Andrew W.K., Dillon Francis and Travie McCoy to Raise Awareness and Donations to Help the Nearly 1 Billion Hungry Worldwide
Oct. 15 Conflict of Interest Concert Presented by Taco Bell to Benefit World Hunger Relief
IRVINE, Calif. - October 5, 2012 - (BUSINESS WIRE) - Taco Bell® Feed the Beat® artists are not only passionate about tacos, but also about using their voices for good to raise awareness and donations to end world hunger. Starting today through Oct. 18, the Feed the Beat program – which supports up-and-coming artists – is partnering with @TacoBell to spread the word about World Hunger Relief, the world’s largest private sector hunger relief effort benefiting the United Nations World Food Programme (WFP), and other hunger relief agencies... |
September 13, 2012 at 9:44AM PDT | Source: Taco Bell |
Steven R. McQueen, Zach Roerig, and Michael Trevino of The Vampire Dairies, Music Producer Kevin "Khao" Cates and Other Film & Music Industry Supporters to Attend Grand Opening
ATLANTA, Sept. 13, 2012 /PRNewswire/ - The Taco Bell Foundation for Teens today expands its "Graduate to Go Studios" mentorship program with the unveiling of a multi-media Studio at the Boys & Girls Clubs of Metro Atlanta's Lawrenceville location. The site is one of four Studios built at Boys & Girls Clubs across the nation, and will include year-round film and music projects, as well as job shadowing opportunities for teens to experience firsthand how their work will apply in the real world.
Nearly one-third of all Georgia students fail to finish high school in four years... |
August 02, 2012 at 4:27AM PDT | Source: Taco Bell |
Taco Bell’s Commitment to Music Continues to Grow, Providing More Than Just Great Food to Support Up-and-Coming Artists
IRVINE, Calif., July 31, 2012 – Today, Taco Bell® announced its 2012 Feed the Beat® roster, which includes 100 up-and-coming artists from across the United States who will receive $500 in Taco Bell gift cards to keep their hunger satisfied on the road. The new lineup marks the most diverse Feed the Beat group yet – ranging from rock bands, to DJs to country artists – some of whom will be given the unique opportunity to be a part of the brand’s ground-breaking marketing campaigns.
“I've been a lover of all things Taco Bell for a LONG time, so having them support us through Feed the Beat has been a pleasure and a privilege,” said Neon Trees drummer and percussionist, Elaine Bradley... |
June 07, 2012 at 5:58AM PDT | Source: Taco Bell |
Partnership With Chef Lorena Garcia Will Bring New Ingredients, And Gourmet Bowls And Burritos For Less Than $5 Each, Guaranteed
Cantina Bell ™ Menu Offers Layers of Flavors; Veggie Options Among the New Items: Whole Black Beans, Citrus and Herb Marinated Chicken, Cilantro Rice
June 07, 2012 // Franchising.com // IRVINE, Calif. - Taco Bell® will bring gourmet inspired bowls and burritos with its new Cantina Bell™ menu, an industry-changing partnership with chef Lorena Garcia that launches nationwide Thursday, July 5. The expanded menu—with suggested prices less than $5.00—delivers extraordinary value, incredible convenience, accessibility, and is inspired by Garcia’s passion for flavor and great taste... |
May 25, 2012 at 6:08AM PDT | Source: Taco Bell |
Mark Wahlberg to Appear in New Graduate to Go Ad to Support National Fundraising Campaign in Taco Bell Restaurants
May 25, 2012 // Franchising.com // Irvine, CA – The Taco Bell Foundation for Teens’ Graduate to Go initiative is inviting Americans to like, share or tweet to help at-risk teens graduate high school. In return, Taco Bell will give up to $1 million to Graduate to Go to support teen-serving organizations. The $1 million gift represents the more than 1 million students that drop out of high school each year.
The Graduate to Go social media effort is part of a two-week campaign including a TV ad with Mark Wahlberg and national fundraiser in participating Taco Bell restaurants. From May 24 to June 7, Taco Bell will donate $5 for each of the following actions taken (maximum total donation $1 million):
“Like” the custom-designed graduation caps created by Boys & Girls Club teens that will be posted on the Taco Bell Facebook page
Tweet or Retweet using the hashtag #GraduatetoGo
Share Graduate to Go’s new TV ad featuring Mark Wahlberg and teen, Mona Dixon... |
April 12, 2012 at 6:42AM PDT | Source: Taco Bell |
Nashville, TN, April 12, 2012 --(PR.com)-- More than $30,000 was awarded to the Boys & Girls Clubs of Middle Tennessee by the Taco Bell Foundation for Teens which supported the 2012 Taco Bell Keystone College Tour. Encouraging Middle Tennessee teens stay in school and graduate, Boys & Girls Clubs of Middle Tennessee offered approximately 40 teens the opportunity to participate through the "Graduate to Go" experience grant.
With visits to Asbury University, the University of Kentucky, Indiana University, Indiana University-Purdue University Indianapolis, Martin University, University of Notre Dame, University of Chicago & University of Illinois at Chicago, teens from the Boys & Girls Clubs of Middle Tennessee and the Boys & Girls Clubs of Rutherford County, had a full schedule of touring college campuses, attending admissions presentations, meeting University staff and more... |
March 12, 2012 at 7:19AM PDT | Source: Taco Bell |
Fifty Years After Introducing the Crunchy Taco to America, Taco Bell Partners with Frito-Lay to Reinvent its Most Popular Menu Item Company Celebrates with Midnight Launch and Biggest Product Introduction in its History
IRVINE, Calif., March 8, 2012 – Taco Bell® made history when it introduced the crunchy taco 50 years ago, becoming the first to bring Mexican-inspired food to several generations and millions of Americans. Last night at 12:00 a.m. midnight, Taco Bell launched another first reinventing its most popular menu item and introducing Doritos® Locos Tacos.
Doritos Locos Tacos features a shell made out of Nacho Cheese Doritos chips on the outside, with the classic tastes of the Taco Bell crunchy taco on the inside: 100 percent premium seasoned beef, crisp shredded lettuce and real cheddar cheese... |
January 30, 2012 at 9:33AM PST | Source: Taco Bell |
Co-Branding Partners Include Johnsonville®, Cinnabon®, Tropicana and Seattle’s Best Coffee.
IRVINE, Calif., Jan. 26, 2011 – Taco Bell® today introduced FirstMeal™, a new breakfast menu that combines great Taco Bell value with classic breakfast tastes. Starting today, eleven unique menu items will be offered in 10 Western states, including California, Arizona and Colorado. Featuring some of America’s favorite breakfast brands such as Johnsonville®, Cinnabon®, Tropicana and Seattle’s Best Coffee, individual items will range from 99 cents (sausage or bacon and egg burrito) to $2.79 (Grande Skillet Burrito), with participating restaurants opening their doors and drive-thrus one hour earlier... |
October 06, 2011 at 6:23AM PDT | Source: Taco Bell |
Heading Into MLB Postseason, Giants Closer Featured in Brand's National Ad Campaign
IRVINE, Calif., Oct. 6, 2011 – It's big – and it's back. Taco Bell® today announced the return of its Chalupa of epic portions, the XXL Chalupa, offering consumers twice the premium seasoned beef as its Chalupa Supreme, plus nacho cheese sauce. Holding it all in is an XXL crispy shell, which makes it easier to contain its large number of toppings, including crunchy red strips, crisp lettuce, cool reduced fat sour cream, three cheese blend and fiesta salsa. Available at participating stores nationwide, the XXL Chalupa is also available in chicken and steak – and only for a limited time.
"The XXL Chalupa is back for our hungriest fans, and it's still big enough to bring in a 'closer' to help," said Martin Hennessy, Senior Director of Brand Experience, Taco Bell Corp... |
August 10, 2011 at 8:13AM PDT | Source: Taco Bell |
Sixth Annual Feed the Beat® Program Opens for Artists to Get Free Food, Unique Marketing Support; Entries Due Sept. 9 August 10, 2011 // Franchising.com // IRVINE, Calif. – Today, Taco Bell® announced the call for entries for its 2011 Feed the Beat® program, giving 100 artists $500 in Taco Bell gift cards to keep their hunger satisfied on the road while also providing unique marketing support to further enhance their career. To sign up, artists can go online now through Friday, Sept. 9 at http://www.feedthebeat.com. The lineup will be announced on Mon., Sept. 26. Great music, free food, that's Feed the Beat.
For Philadelphia hip-hip duo Chiddy Bang, being a Taco Bell Feed the Beat artist meant more than free Taco Bell Fourthmeal... |
July 26, 2011 at 7:24AM PDT | Source: Taco Bell |
Social Media Sweepstakes Also Offers Chance to Win a Trip to the Video Music Awards July 26, 2011 // Franchising.com // IRVINE, Calif. – Today, Taco Bell® launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music content via a mobile site, packaged in a specially designed MTV™ Video Music Awards (VMAs) box.
Taco Bell features its first QR code on packaging – also known as a 'Quick Response' code available using a free QR reader app on smartphones –on its Big Box Remixed and large cups that dishes out exclusive music content over a six-week period leading up to this year's VMAs on Sun., Aug. 28. This exclusive content will highlight Taco Bell Feed the Beat® artists Wallpaper and Chiddy Bang, as well as stream VMA sneak peeks and teasers, performance footage, artist interviews and a look at the artists to be featured at the Friday Night Pre-VMA Concert Event sponsored by Taco Bell on Fri... |
May 16, 2011 at 1:20PM PDT | Source: Taco Bell |
Chiddy Bang Is First-Ever Feed the Beat Artist Featured in a Taco Bell National Campaign May 16, 2011 // Franchising.com // Irvine, Calif. – Taco Bell® is calling out to those ready to celebrate, who want to be the "life of the party," that the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack, 12 Crunchy Tacos for $10 at participating locations, is the new must-have party accessory of the summer season - and to create the perfect summer soundtrack to go with it, Taco Bell is bringing the music of Feed the Beat® artist Chiddy Bang to millions of Americans via television and online.
Through its Feed the Beat program, Taco Bell has provided 365 up-and-coming artists with $500 in Taco Bell Bucks per band. Great music... |
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