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Taco Bell Franchise News

Browse the latest corporate news from Taco Bell.

Taco Bell® Packs Protein With Flavor In New Power Platform And Innovates Its Breakfast With Greek Yogurt Test »

July 11, 2014 at 5:21AM PDT | Source: Taco Bell

Menu Launches Nationally with Cantina Power Bowls, Burritos Offering More Than 20 Grams of Protein, 500 Calories or Less, and Taste without Compromise; Power Breakfast Menu Test Features Three Happy Cows Greek Yogurt Made Only With Natural Ingredients
July 11, 2014 // // IRVINE, Calif. – Big flavor and high protein come together to create a Power Platform at Taco Bell®, launching nationally on Thursday, July 17. This new platform was created to reflect the evolving lifestyles and dietary needs of consumers looking for great tasting options that are high in protein.
Available at participating locations nationwide, the first iteration within the Power Platform – the Cantina Power Menu™ – offers Bowls and Burritos packed with protein and nutrient-rich produce, with more than 20 grams of protein and 500 calories or less...

Taco Bell® Introduces Quesarito To Food Fans Nationwide On June 9 »

July 07, 2014 at 5:49AM PDT | Source: Taco Bell

Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos® Locos Tacos
July 07, 2014 // // IRVINE, Calif. - Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell® brings together the two timeless favorites, and places the Quesarito on menu boards nationwide.
Beginning June 9, the Quesarito – a quesadilla and burrito rolled into one – will become a permanent and national menu item, available at participating Taco Bell restaurants. The Quesarito is filled with seasoned beef, premium Latin rice, Chipotle sauce, and reduced-fat sour cream, and then wrapped up in a grilled quesadilla loaded with melted cheeses.
"We're constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own," said Chris Brandt, chief marketing officer, Taco Bell...

Taco Bell® Introduces Quesarito To Food Fans Nationwide On June 9 »

June 06, 2014 at 4:39AM PDT | Source: Taco Bell

Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos® Locos Tacos
June 06, 2014 // // IRVINE, Calif. – Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell® brings together the two timeless favorites, and places the Quesarito on menu boards nationwide.
Beginning June 9, the Quesarito – a quesadilla and burrito rolled into one – will become a permanent and national menu item, available at participating Taco Bell restaurants. The Quesarito is filled with seasoned beef, premium Latin rice, Chipotle sauce, and reduced-fat sour cream, and then wrapped up in a grilled quesadilla loaded with melted cheeses...

Taco Bell® Announces Brian Niccol As New CEO Effective January 1, 2015 »

May 21, 2014 at 5:15AM PDT | Source: Taco Bell

May 21, 2014 // // IRVINE, Calif. - Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE: YUM), announced today that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president, Taco Bell U.S., will become the brand's next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands, Inc. effective the same date.
In this role, Niccol will be responsible for driving overall brand strategy and performance of the business in the U.S. and internationally, including doubling system sales for the 10-year period ending 2022 and opening 2,000 new restaurants. The growth strategy includes focusing on organic growth through innovation, new day part expansion, restaurant development and delivering world class operations...

High School Students' Commitment Recognized In World's Largest Yearbook By Taco Bell Foundation For Teens™, Get Schooled And Viacom »

May 16, 2014 at 10:45AM PDT | Source: Taco Bell

Get Schooled Celebrity Ambassadors, including Diggy Simmons, Will Visit High Schools to Personally Notify Some Students of Their Acceptance Into The Yearbook
IRVINE, Calif - May 16, 2014 - (BUSINESS WIRE) - Say Cheese! It's back and bigger than ever. The Taco Bell® Foundation for Teens™, together with Get Schooled and Viacom, are inviting teens to submit an entry into the second annual #TimesSquareYearbook project. To participate, students are asked to explain how they have lived up to their Graduate for Mas™ promise to graduate high school and submit their best photo for a once-in-a-lifetime opportunity to be featured in the heart of New York City, thanks to the support of Viacom, a Get Schooled founding partner...

Taco Bell® Innovates Inside The Taco Shell For Its New Spicy Chicken Cool Ranch® Doritos® Locos Tacos »

May 08, 2014 at 9:04AM PDT | Source: Taco Bell

Taco Bell® Extends "Innovation on the Inside" Thematic Across Social Platforms to Support Next Doritos® Locos Tacos Launching Nationally May 8
May 08, 2014 // // IRVINE, Calif. – Always expect the unexpected when it comes to the next Doritos® Locos Tacos. Today, the new Spicy Chicken Cool Ranch® Doritos® Locos Taco (DLT) will be available at Taco Bell® restaurants nationwide. The new taco features Taco Bell’s NEW spicy shredded chicken on the inside of the popular Cool Ranch Doritos taco shell. The Spicy Chicken Cool Ranch DLT is the fourth offering within the brand’s most successful product platform ever – with more than 825 million sold since March 2012.
"The Doritos Locos Tacos continues to be widely popular, and after launching Nacho Cheese, Cool Ranch and Fiery DLT, we knew it was time to put a different twist on the menu item," said Chris Brandt, chief marketing officer, Taco Bell...

Taco Bell® Breakfast Continues To Bring Fans Across The Country A Reason To “Live Más®” In The Morning »

May 02, 2014 at 5:55AM PDT | Source: Taco Bell

Taco Bell® Introduces Third Round of Breakfast Ads Five Weeks after the Launch
May 02, 2014 // // IRVINE, Calif. - Following the launch of Taco Bell Breakfast, the brand is at it again, reminding America that the next generation of breakfast is here and here to stay.
Exactly five weeks after the launch of Taco Bell Breakfast, the brand reinforces its commitment to the morning daypart with a third round of television creative supporting the menu. Beginning on May 1, Taco Bell will introduce "Harold & Lenny" to national audiences in three commercials, titled "Morning Rave," "Slippery Slope," and "One-Handed Breakfast." Each spot depicts the next generation of breakfast, as seen through the eyes of two seniors Harold and Lenny, two traditional breakfast bystanders eating the same breakfast sandwich for the last 40 years...

Taco Bell Foundation For Teens™ Has A New Team Of Celebrity Ambassadors, Ready To Inspire And Enable Teens To Achieve Más! »

April 23, 2014 at 5:28AM PDT | Source: Taco Bell

Reggie Bush, Young the Giant, Megan Nicole and Tyler Oakley Join the Taco Bell Foundation for Teens to Connect & Encourage One Million Teens to Graduate High School
April 23, 2014 // // Irvine, Calif. – Today, the Taco Bell Foundation for Teens™ introduces itspowerful team of four new ambassadors to help raise awareness for the high school dropout crisis today's young people face, and to connect with teens in new ways that inspire them on their path to educational and personal success. To reach teens where they are and through the personalities they know and love, the lineup includes professional football star Reggie Bush, rising pop star Megan Nicole, Feed the Beat® band Young the Giant, and YouTube personality Tyler Oakley...

Taco Bell® Foundation For Teens™, Boys & Girls Clubs Of America Launch Historic Partnership »

April 09, 2014 at 5:13AM PDT | Source: Taco Bell

To Empower Today’s Teens with Resources to be Tomorrow’s Leaders
The Partnership Represents The Largest Financial Commitment To Boys & Girls Clubs Of America In Its 108-year History
April 09, 2014 // // Washington, D.C. – Taco Bell® Foundation for Teens™ and Boys & Girls Clubs of America, the nation’s largest teen-serving organization, announce a groundbreaking five-year partnership to support teens on their path to graduate from high school; ready for a successful future. As part of the new commitment, the Taco Bell Foundation expects to provide a $30 million, multi-year grant to Boys & Girls Clubs of America. The partnership seeks to create a stronger generation of future leaders by providing critical resources that will inspire and enable teens to graduate from high school and unlock opportunities for college and jobs they may have only dreamed possible...

Consumers To #WakeUpLiveMás As Taco Bell® Breakfast Now Available Nationwide »

March 27, 2014 at 5:17AM PDT | Source: Taco Bell

Mornings Just Got More Interesting with an Innovative Breakfast Menu – including Waffle Taco and A.M. Crunchwrap®, Exceptional Value and a Bold New Ad Campaign Challenging Status Quo
March 27, 2014 // // IRVINE, Calif. – The wait is over. In a world full of "me too" breakfast sandwiches, today Taco Bell® is shaking up the Quick Service Restaurant (QSR) industry yet again, this time with a new Breakfast Menu that will redefine innovation and value.
Beginning today, more than 5,500 Taco Bell restaurants nationwide will open at 7 a.m. or earlier for the biggest launch in the company's 52-year history, and will be supported by an integrated marketing campaign that highlights how the brand is revolutionizing traditional breakfast choices at QSR...

The Taco Bell Foundation For Teens™, Get Schooled And Tyrese Gibson Celebrate Locke College Prep's Extraordinary Commitment To Graduation »

March 10, 2014 at 10:59AM PDT | Source: Taco Bell

100 Percent of Students Made the Promise to Graduate for Más; Actor, Author and Locke Alum Tyrese Gibson Pledges $25,000 for School Resources; Encourages Students to Achieve Más
March 10, 2014 // // Irvine, Calif. – In celebration of the one-year anniversary of the Graduate for Más program, The Taco Bell Foundation for Teens™ and Get Schooled, in partnership with actor/author and Locke alum Tyrese Gibson made a surprise visit to Alain LeRoy Locke College Preparatory Academy, to reward their commitment to graduate high school.
Locke students were surprised with a special visit from Gibson in a schoolwide pep rally. Gibson met with students, spoke about what Locke has meant to him and how graduating from high school gave him the building blocks he needed to get to where he is today in his career...

Hey America. Wake Up. Live Más®. Taco Bell® Is Rolling Out Breakfast Nationally On March 27 »

February 24, 2014 at 11:20AM PST | Source: Taco Bell

The Waffle Taco and A.M. Crunchwrap™ Will Go Nationwide as Part of the Largest Menu Expansion in Taco Bell History
February 24, 2014 // // IRVINE, Calif. – The wait is almost over. Taco Bell® Breakfast, which will offer the highly anticipated and revolutionary Waffle Taco, the all-in-one A.M. Crunchwrap™, and the already loved Cinnabon® Delights™, will be available in restaurants nationwide starting March 27, 2014 from 7am to 11am, or earlier.
After breaking through and successfully introducing a variety of platforms and products – including FourthMeal®, Doritos® Locos Tacos and Cantina Bell® – Taco Bell is launching the brand’s largest, most extensive menu since it first opened its doors more than 50 years ago...

Taco Bell Foundation For Teens™ Awards A Total Of $120,000 In Scholarships And Donations During NBA All-Star »

February 14, 2014 at 6:04AM PST | Source: Taco Bell

As part of the Taco Bell® Skills Challenge, Participating Teens Win Scholarships; Donations Made on Behalf of Skills Challenge Participants to Boys & Girls Clubs of America
February 14, 2014 // // Irvine, Calif. – As part of its commitment to enable and inspire teens to achieve más, the Taco Bell Foundation for Teens™ will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell® Skills Challenge (#TacoBellSkills) during State Farm® All-Star Saturday Night on Saturday, Feb. 15.
"Throughout our 22-year history, the Taco Bell Foundation for Teens has provided opportunities like the Taco Bell® Skills Challenge to give teens the resources they need to reach their full potential," says Brian Niccol, Taco Bell’s President and Chairman of the Taco Bell Foundation for Teens...

Taco Bell® Embarks On Largest Expansion Of Beverage Menu In Company History With Six Unique Flavors »

January 17, 2014 at 7:14AM PST | Source: Taco Bell

As the First National Quick Service Restaurant to Offer Manzanita Sol®, Taco Bell Brings Fans More PepsiCo® Beverage Options at Select Restaurants Including: SoBe® Lifewater™ Yumberry Pomegranate, Mtn Dew Sangrita Blast, Diet Mtn Dew® Baja Blast and More
IRVINE, Calif. - January 17, 2014 - (BUSINESS WIRE) - The brand that brought its fans exclusive products like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos is about to help beverage buffs "Live Más®" even more while they sip.
With a 51-year history of Quick Service Restaurant (QSR) industry firsts, Taco Bell® announces yet another as the first national QSR to offer the crisp apple-flavored "Manzanita Sol®" – a classic flavor that has crossed borders...

NBA And Taco Bell® Fans To Experience Más With Expanded Marketing Partnership And New Multiyear Agreement »

October 17, 2013 at 5:07AM PDT | Source: Taco Bell

New Digital Platform Will Showcase Every Buzzer-Beating Shot During the NBA Season on a Dedicated Taco Bell Branded Section on 
October 17, 2013 // // NEW YORK and IRVINE, Calif. – The National Basketball Association (NBA) and Taco Bell Corp. ("Taco Bell"), a brand dedicated to helping fans Live Más® through innovative food and exclusive experiences, today announced a multiyear expansion of their marketing partnership that will continue the brand’s position as the league’s Official Quick Service Restaurant Partner – a position it has held since 2009. This partnership will help Taco Bell and the NBA’s broad fan bases share their passion for the game through marquee league events and NBA-themed promotions in restaurants nationwide...

Taco Bell® And The Taco Bell Foundation For Teens™ Launch Effort To Help End World Hunger »

October 01, 2013 at 12:03PM PDT | Source: Taco Bell

Taco Bell to Focus Donations on Teens and Education as the Key to Ending Hunger; Consumers Encouraged to Join World Hunger Relief Effort
IRVINE, Calif. - October 01, 2013 - (BUSINESS WIRE) - Taco Bell® and the Taco Bell Foundation for Teens™ – which seeks to inspire and enable America’s teens to graduate from high school – has announced that its seventh year of World Hunger Relief (WHR) efforts will focus on teens around the world.
“After witnessing first-hand the number of teens that would have gone to bed hungry at night without meals from the World Food Programme, we deeply understood the incredible impact that World Hunger Relief provides and were inspired to do more”
Taco Bell’s support of Yum! Brands’ World Hunger Relief – which provides youth with meals in school – will focus on teens worldwide in an effort to keep them both nourished and educated...

Sony Computer Entertainment America And Taco Bell® Offer Fans The Chance To Win A Playstation®4 Before Nov. 15 Launch »

September 25, 2013 at 4:24AM PDT | Source: Taco Bell

Beginning Sept. 26, Purchase a $5 Buck Box at Participating Taco Bell Locations and Enter for a Chance to "Play the Future First" with a Winner Every 15 Minutes
September 25, 2013 // // San Mateo, Calif. and Irvine, Calif. – Sony Computer Entertainment America LLC (SCEA) and Taco Bell® today announced a co-branded, six week "Play the Future First" promotion, beginning Sept. 26, that will give away PlayStation®4 (PS4™) computer entertainment systems to winning participants.
The "Play the Future First" promotion runs in the U.S. from Sept. 26 to Nov. 10, and gives fans the chance to win the highly-anticipated PS4™ system before it hits stores nationwide on Nov. 15. During the promotion, each PS4 branded Taco Bell $5 Buck Box or Big Box – which includes a Cheesy Gordita Crunch or Crunchwrap Supreme®, a Burrito Supreme®, a Crunchy Taco and a medium fountain drink – will provide a unique code for consumers to text in for a chance to win a PlayStation 4 prize pack...

Taco Bell And Kinexus Partner With Cengage Learning's Ed2go To Offer First Of Its Kind High School Educational Scholarships »

September 17, 2013 at 7:18AM PDT | Source: Taco Bell

Companies to provide fully accredited high school diplomas and career certificates to help employees succeed in workforce.
STAMFORD, Conn. - Sept. 17, 2013 /PRNewswire/ - Taco Bell and Kinexus have signed on as the first two partners in Cengage Learning/Smart Horizon Career Online Education's (SHCOE) Clinton Global Initiative (CGI) Commitment to Action to reengage employees in the educational system. The CGI Commitment includes a scholarship agreement to offer fully accredited high school diplomas and career certificates to employees in the retail, hospitality, and food service industries via the Career Online High School.
"Whether it is in news reports or a politician's speech, we consistently hear that there are not enough skilled workers to fill job openings throughout the country," said Ron Stefanski, Chief Business Development Officer at ed2go...

Mark Wahlberg Earns High School Diploma; Invites America's Youth To Join Him »

September 16, 2013 at 12:53PM PDT | Source: Taco Bell

Actor and philanthropist kicks off Taco Bell Foundation for Teens' new employee online high school program with a message for today's teens and adults: it's never too late to commit to education.
IRVINE, Calif. - Sept. 16, 2013 /PRNewswire/ - More than 25 years after dropping out of high school, Mark Wahlberg today joined the graduating class of 2013. Celebrating his accomplishment with members of the Taco Bell Foundation for Teens and Taco Bell teams in Irvine, Calif., Wahlberg reminded America's teens and adults that it is never too late to make a commitment to education.
"The greatest regret in my life is quitting school. I was lucky, but a lot of my friends who did the same ended up incarcerated or dead," said Wahlberg. "Now I have a different perspective: that what's cool in life is being a good person, and doing the right thing...

Taco Bell®, Get Schooled And Viacom Join Kendrick Lamar, James Harden And MTV's Sway To Reward And Inspire "Graduate For Mas™" Teens In AK »

September 03, 2013 at 5:33AM PDT | Source: Taco Bell

After airlifting tacos to the remote Alaskan community in 2012, Taco Bell® returns on a new mission: reward teens for their hard work toward graduationKendrick Lamar, James Harden, MTV's Sway and Taco Bell CEO Greg Creed reward and inspire.
IRVINE, Calif. - Aug. 30, 2013 /PRNewswire/ - Taco Bell Corp., together with the Taco Bell® Foundation for Teens™; Get Schooled and Viacom's umbrella for social responsibility, Viacommunity, today recognized students in Bethel, Alaska who won an academic competition for their proven commitment to graduating high school with a star-studded celebratory event. Hosted at Bethel Regional High School, the activities included a school assembly with by hip hop artist Kendrick Lamar, MTV news correspondent Sway and NBA player James Harden, and a leadership training course hosted yesterday afternoon by Taco Bell® CEO, Greg Creed...

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