Taco Bell Business Overview

Quick Business Facts
Founded: 1962
Franchising Since: 1964
Industries: , , , ,
Resources: » Consumer Information

About Taco Bell

Taco Bell Corp. , a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu and lower calorie Fresco options. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.

Company History

The founder of Taco Bell, Glen Bell, started with a hot dog stand in San Bernardino, California in 1946. After experimenting with alternative food items, he opened three Taco-Tia (his initial attempts were named for his daughter) stands between 1954 and 1955, which he later sold to his partners. He then opened the first Taco Bell in Downey, California on March 21, 1962.

In 1975, Glen tendered his resignation as Chairman of the Board. Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal was some six months in the making and ended with Glen Bell as a major PepsiCo shareholder and millions richer.

In 1977 the first international unit opens in Guam, and in 1984 Taco Bell replaces its original mission-style restaurants. Drive-thru windows are also installed.

In 1995 PepsiCo Restaurant International (PRI) is the global management unit for the Taco Bell, KFC, and Pizza Hut international business.

In October of 1997, PepsiCo announced a spin-off of its three franchises -- KFC, Pizza Hut, and Taco Bell -- which combined them into one new publicly owned company, Tricon Global Restaurants, Inc.

In May of 2002, Tricon Global Restaurants Inc. changes its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.

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Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.


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