Based in Salt Lake City, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,000 locations both in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack.
Company History
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new products propelled the company to the forefront of franchising, and was the first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept.
In 2000, Salt Lake City based Mrs. Fields Famous Brands acquired TCBY, adding it to their growing portfolio of franchise concepts. TCBY's well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family. The company is led by CEO Stephen Russo, and their CFO Mark McBride.
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