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Consumer Marketing

Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
  • By Eddy Goldberg
  • 118    0
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • By Kerry Pipes
  • 832    0
Social media marketing news you can use. This week: 1) Campbell's Soup beta tests new Pinterest tool to spot trends earlier; 2) Email marketing - 14 mistakes to avoid; 3) Twitter - 7 steps to identify your target audience; 4) Facebook updates its Analytics for Apps platform; and 5) Instagram expands the number of photos and videos allowed in its carousel ads.
  • By Eddy Goldberg
  • 415    0
Debbie Gonzalez loves trying new and fresh ways to market a brand. Before moving into franchising with Massage Envy in 2014, she held marketing leadership roles at Kellogg's, Gerber, Herman Miller, and PetSmart.
  • By Kerry Pipes
  • 373    0
Larry Miramontes, VP of Marketing at Always Best Care Senior Services, dishes on 2017 changes to the brand's marketing strategies and tactics.
  • By Larry Miramontes
  • 510    0
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • By Daniel Lieberman
  • 340    0
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 413    0
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 979    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 714    0
Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • By Eddy Goldberg
  • 909    0
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 571    0
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With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,441    0
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • By Daniel Lieberman & Eddy Goldberg
  • 678    0
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 1,119    0
Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • By Daniel Lieberman
  • 746    0
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • By John DiJulius
  • 969    2
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • By Daniel Lieberman
  • 1,204    0
Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
  • By Brandmuscle
  • 722    0
Social media marketing news you can use. This week: 1) Facebook enters the enterprise messaging market with Workplace; 2) Snapchat changes its advertising policy; 3) Learn how to "Pin" for the season (well in advance); 4) Do your website visitors come and go? Here's how to cure those bounce rate blues.
  • By Daniel Lieberman
  • 691    0
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • By Kerry Pipes & Eddy Goldberg
  • 920    0
Social media marketing news you can use. This week: 1) Twitter offers new customer support features for businesses; 2) Instagram Stories allows new photo posting options; 3) Snapchat's top 50 marketers provide tips for businesses seeking to better engage customers; 4) Google rolls out Allo to compete with Siri, Echo, and Cortana.
  • By Daniel Lieberman
  • 728    0
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Franchisors, take note! Your franchisees have the ability to own a moment--many moments in fact. For example, the moment an office team needs to take a working lunch and an intern types "sandwiches" into Google Maps..
  • By Lauren Reid
  • 1,045    2
There is much discussion in marketing circles about how brick-and-mortar businesses can compete with the pricing and convenience of e-tailing.
  • By Kay Ainsley
  • 524    2
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
  • By IBM Marketing Cloud
  • 1,728    7
Social media marketing news you can use. This week: 1) Social media giants Facebook, Twitter, and Instagram move to control online bullying, hate speech, and other abuse; 2) Snapchat's Snap Audience Match offers marketers new behavioral targeting tools; 3) Why 11 million young people quit Facebook; 4) Yahoo Gemini boosts search advertisers' ability to retarget; and 5) President Barack Obama reflects on the changes smartphones and social media have made in empowering "ordinary people."
  • By Daniel Lieberman
  • 867    2
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • By John DiJulius
  • 750    8
When it comes to a successful social media strategy, Valerie Kinney's advice for franchisors is succinct. "Stay focused, yet nimble," says Kinney, vice president of marketing for CertaPro Painters.
  • By Helen Bond
  • 689    4
Segmenting your target market into smaller and smaller groups is not only possible with today's technology tools, it's also a way to boost your bottom line by reaching your customers more effectively
  • By Chen Katz
  • 641    2
Social media marketing news you can use. This week: 1) More reasons than you need to consider using Instagram to boost engagement with your customers; 2) How Snapchat may be shaping the future of social media; 3) Facebook's move to counter ad blockers and give users more control of the ads they see; 4) Twitter moves to redefine itself as growth falters.
  • By Daniel Lieberman
  • 1,275    6
Turning unhappy customers into loyal ones is easy enough -- if you empower and train your front-line employees to act. See what customer service guru John Tschohl has to say about service recovery.
  • By John Tschohl
  • 1,773    5
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Franchise Update Magazine

Issue I, 2017

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