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To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 163    0
For Wanda Sieber, what began as an ordinary phone call became a wake-up call. The person who answered the phone told Sieber that the owner of the business she'd called had died unexpectedly, adding "We don't even know if we're going to have jobs tomorrow."
  • By Helen Bond
  • 2,136    0
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • By Kerry Pipes
  • 208    0
Minimum wage increases will be ringing in the New Year in states across the country. The Service Employees International Union (SEIU) continues to push for greater increases in minimum wage. Wage increases will not only affect employees but also business owners and consumers.
  • Multi-Unit Franchisee
  • 1,681    0
Mara Fortin was the very first franchisee for Nothing Bundt Cakes. She has served as chair of the brand's Franchise Advisory Council and has received the Outstanding Franchisee (Circle of Honor) award. She also loves to serve as a mentor - especially for other women. She has learned quite a few things about hiring and retaining employees during her decade in franchising.
  • Multi-Unit Franchisee
  • 2,379    10
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • By Steve Olson
  • 288    0
FranchiseGrade.com analyzed 6 years of data from more than 1,900 franchise systems. Their report shows that providing candidates with more - and more detailed - financial data in Item 19 FPRs led to greater system growth than in franchise systems that didn't. Free download.
  • By FranchiseGrade.com
  • 211    0
Rob Branca and his extended family of in-laws, siblings, children, and cousins own and operate more than 1,200 Dunkin' Donuts locations throughout New England and a few expansion markets.
  • By Kerry Pipes
  • 2,150    0
Pokémon GO, the hot new augmented reality (AR) game is not just another fad or trending game on the market—it is a cultural phenomenon.
  • By John DiJulius
  • 3,517    0
I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.
  • By Jonathan Barnett
  • 266    0
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • By Eddy Goldberg
  • 623    0
SPONSORED
Open a Perkins Restaurant & Bakery Franchise
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has withstood the test of time or investors seeking to expand their portfolio with a proven concept.
Addressing entitlement and the negative effects it can have on your business operation. How to take charge and set the tone of equality in your franchise business.
  • By Kendall Rawls
  • 7,714    0
An Analysis of Franchise Systems over a 6-Year Period Indicated that Systems with Item 19 Disclosures Achieved Significant Growth While Others Declined.
  • Multi-Unit Franchisee
  • 4,306    2
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • By Kerry Pipes
  • 416    0
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • By Eddy Goldberg
  • 6,499    0
Are your real estate commission dollars working as hard as you are? You can put your commission dollars to work by aligning your interests with those of your real estate broker. Take control of the commission process and base compensation on results.
  • By Randy Airst and Susan Airst
  • 13,525    0
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 569    0
Do you have the courage to post all of your customer reviews, including the worst ones? John DiJulius shows why it actually might be a great idea.
  • By John DiJulius
  • 565    2
Pedro Giorgana loves being a home-based franchisee of A Buyer's Choice Home Inspections and iHandyMan. He has time for his family and personal life and still gets to work with and assist his customers daily. It's been a rewarding and successful blend for him.
  • Multi-Unit Franchisee
  • 13,900    2
Today, at 38, Garrard still works out every day, but he's not just pumping iron in his post-NFL career—he's pumping profits from his two Retro Fitness gyms.
  • By Kerry Pipes
  • 16,585    0
Social media marketing news you can use. This week: 1) New media monitoring tool allows companies to track every mention of their brand or logo on television - and their competitors' too; 2) Threee steps to keep your ranking up on Google's new mobile search index; 3) Pinterest's new Explore feature improves display of popular Pins, adds native video; 4) Get a grip on the latest version of your Facebook Business Page with this 6:39-minute video.
  • By Daniel Lieberman
  • 536    0
SPONSORED
Open a Taco John's Franchise
Taco John's is one of the largest Mexican quick service restaurant brands in the United States, and we have been serving bold, original Mexican-inspired flavors since 1969.
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • By Tammy Cancela
  • 11,751    0
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • By Kerry Pipes
  • 501    0
Private equity can provide a great growth or exit strategy for your franchise operation, but it is critical to consider and understand the rules of engagement. Make sure you know how to form the appropriate partnership with respect to your goals, and understand what you get and what you give up.
  • By Champ Rawls
  • 7,697    0
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • By Debbie Selinsky
  • 346    0
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • By Jim Bender
  • 478    0
Rob Chinsky has been franchising since he was just 23 years old. Today he has 17 Indianapolis-area Penn Station East Coast Subs stores and will open his 18th location next year. He knows how to run a successful business and has been recognized with the brand's Franchisee of the Year award and served 10 years as president of the brand's Franchise Advisory Committee.
  • Multi-Unit Franchisee
  • 7,741    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 384    0
Dave Goebel has crammed several lifetimes into his 66 years.
  • By Debbie Selinsky
  • 8,687    0
In nearly 30 years since founding The Cypress Group, I have encountered a multitude of client types on both the buy and sell sides. While the unique circumstances of each deal can vary significantly, a number of common threads can make or break a divestiture or acquisition.
  • By Dean Zuccarello
  • 8,245    0
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