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Feature Story:

Healthy Choices?: Franchisees Have Only 6 Months To Comply With The ACA »

By Kerry Pipes

It's mid-2014 and nearly every American is required by the government to have health insurance coverage as outlined under the Affordable Care Act (ACA). However, multi-unit franchisees, who have been anxiously tracking the ACA, were granted a temporary reprieve and are not required to offer full-time employees insurance coverage until January 1, 2015.
But that's not stopping some franchisees from taking a proactive approach, offering their full-time employees coverage now. Others are taking a wait-until-it's-required approach. They both have compelling reasons.

Just the facts
The ACA was passed on March 23, 2010, upheld by the Supreme Court in 2012, and has been through more than 50 votes in the House to repeal, change, or otherwise weaken it...

Feature Story:

Negotiating Success: 6 Tactics To Becoming A Better Negotiator »

Multi-Unit Franchisee

If you think negotiating is about winning or losing, you have already lost and should keep reading.
Negotiating is about striking the best possible deal between parties without short-changing any party involved in the transaction. However, many negotiators disregard the goals of the process and allow their emotions to take hold of them. This could crash a productive or profitable deal.
To avoid simple mishaps, Jenny Q. Ta, entrepreneur, author and CEO of Sqeeqee.com, the first-of-its-kind social "networthing" site, offers six strategies to follow that will help you become a better negotiator:

1) Plan Ahead:
Make a list of meeting goals and items that should be discussed, as well as a list of possible outcomes...

Feature Story:

Neo Guerilla: 4 Fresh And Novel Approaches To Guerilla Marketing »

Multi-Unit Franchisee

The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
"A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today," says advertising entrepreneur Patrick Walsh. "We live in what academics call the Age of Choice, where reaching a broad audience and funneling their attention to a business has become trickier than ever."
In the past, guerilla marketing - the unconventional and creative use of traditional marketing tools like stickers, print ads, and billboards - has been an effective means of jolting public awareness...

Feature Story:

Social Media Tweaking: 3 Ways To Benefit From Paid Ads And Boosted Posts On Facebook »

Multi-Unit Franchisee

Social Media Tweaking: 3 ways to Benefit From Paid Ads and Boosted Posts on Facebook

It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
That's been especially true for Facebook, which had to find new ways to make money after going public two years ago. Twitter has also been making changes since its IPO in November, but most of them - including a visual redesign, tagging people, and uploading multiple photos - are geared toward user friendliness. Even Google+, owned by Google, which went public way back in 2004, is constantly tweaking.
But the tweaks bringing the most squeals of protest are those being made by Facebook...

Feature Story:

Breaking Through The Clutter: Get Your Customers From Where They Are To Where You'd Like Them »

Multi-Unit Franchisee

There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
While this growth is certainly positive, many of us are noting an almost opposite trend in our customers. We may be giving them more options, but their waning attention spans and "get-it-now" mentalities make it even more challenging for us to actually get their business.
How do you break through the competitive clutter with your advertising message? Reach your customers where they are - and inspire them to move to where you'd like them to be.

Location, Location, Location
Many successful businesses use geo-targeting to deliver promotional messages that resonate with their unique demographic niches...

Feature Story:

Retail Traffic Reports: Interpreting The Indicator Data With A Grain Of Salt »

By Mark Ryski

Retail traffic is an important indicator of shopper behavior and a bellwether for retail sales results. If more people are visiting stores, there are more opportunities for retailers to convert shoppers into sales. When traffic is down, retailers have fewer opportunities, thus, typically, fewer sales. More traffic doesn't guarantee more sales, but store traffic and sales are correlated.
But traffic is notoriously difficult to measure. If you scanned the headlines about retail traffic during this past holiday season, you would likely have been more confused than enlightened. Depending upon which index you referred to, retail traffic was either significantly down, somewhat down, or up.
Why are there such discrepancies in these indexes - and whom should you believe?

Is retail traffic up or down?
The answer depends on where your numbers come from...

Feature Story:

Fair Wage War: IFA Takes Its Minimum Wage Battle To Chicago »

Multi-Unit Franchisee

Fast on the heels of its recent legal challenge to a new minimum wage law passed in Seattle, the International Franchise Association (IFA) has now set its sights on the city of Chicago.
Steve Caldeira, president and CEO of the IFA, wrote a letter to the Chicago City Council and Mayor Rahm Emanuel last week urging them to remove a provision in a bill to raise the minimum wage that would discriminate against franchisees.
Caldeira and the IFA have been clear in their assertion that franchisees are locally owned, small businesses and not large, national businesses as the legislation suggests. Giving non-franchise small businesses extra time to increase their wages, but forcing franchisees to raise their wages along with large companies is unfair and unconstitutional, says Caldeira...

Feature Story:

Franchisees In The Crosshairs: Seattle Passes $15 Per Hour Minimum Wage Ordinance »

Multi-Unit Franchisee

Franchisees in Seattle have been saddled with a new $15 dollar per hour minimum wage ordinance passed by the city’s mayor, Ed Murray. The new measure was just passed on June 2 by a unanimous vote of support from the city council. The ordinance, which begins on April 1, 2015, will be implemented over several years based on the size of the employer and the benefits offered.
The IFA and franchise groups are uniting against the ordinance. The IFA’s president and CEO Steve Caldeira said in a statement, “The Seattle City Council and Mayor Murray’s plan would force the 600 franchisees in Seattle, which own 1,700 franchise locations employing 19,000 workers, to adopt the full $15 minimum wage in 3 years, while most other small business owners would have seven years to adopt the $15 wage...

Feature Story:

What's Going Online?: Multiple Studies Outline How Millennials Use Social Media And The Web »

Multi-Unit Franchisee

More and more Millennials are leveraging their social media platforms and the Internet for nearly everything. From news to updates on their friends' whereabouts, Millennials are more active with their social networks and communities than any other generation. Their activity on social media shows their true digital native capabilities.
A study by eMarketer shows the time Millennials and Millennial mothers spend with applications on their smartphones and mobile sites. With an average of 1,850 minutes spent using smartphone applications per month, Millennials ages 18 to 32 are the most active users. Specifically, mothers with young children, in 2013, the highest percentage of smartphone users are actively using their weather, social, and maps/GPS applications...

Feature Story:

Home Delivery: New Report Documents Rise Of Home Healthcare Franchising »

Multi-Unit Franchisee

The home care industry has rapidly become one of the most popular in franchising--with some of the most satisfied and successful franchisees, according to a new report just released by Franchise Business Review.
The report--Senior Care Franchises--looks at the fast-growing, multi-billion dollar home care industry to assess the franchise investment opportunity. Franchise Business Review took its first close look at senior care in 2010 when the industry was just emerging as a promising franchise sector. Since then, the industry has only grown in popularity and in stability.
"Senior care is a natural fit for franchising. It's a business that's highly regulated and systems- oriented, while, at the same time, highly personal," writes Franchise Business Review...

Feature Story:

Time For Common-ism?: Managing Uncertainty Through Cooperation »

By Darrell Johnson

The Affordable Care Act (ACA) implementation, potential minimum wage increases, and likely overtime rule changes add to the ongoing challenges of managing the expense side of any business. For multi-unit operators, the implications are increased costs. However, there are a few efficiencies to be gained from the scale multi-unit operators enjoy that can lessen the impact.
The ACA represents one opportunity for efficiency for larger multi-unit operators not shared with smaller franchised and most non-franchised SMEs subject to the 50-employee trigger. Managing a larger pool of hourly labor employees allows greater flexibility. It also comes with additional costs in the form of management time; but therein resides the efficiency, in that incremental additions to labor, in theory, should not have similar incremental additions to management time if management is operating efficiently...

Feature Story:

Multi-Unit Franchising Conference: Las Vegas Plays Host To Another Winning Conference »

Multi-Unit Franchisee


Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans. This year's conference theme was "Planning For Growth: Your Pathways To Success." The event took place at Caesars Palace in Las Vegas, April 23 - 25.
Attendance figures reached new heights of almost 1,400 this year, with more than 550 of those being franchisees representing more than 400 franchisee enterprises. The franchisees in attendance accounted for more than 10,000 operating units, more than $10 billion in annual system-wide revenue, and they provide jobs for more than 200,000 employees. More than two-thirds of the franchisees attending indicated they were searching for additional brands...

Feature Story:

In-House Or Out?: Focus On Your Best And Outsource The Rest »

By Eddy Goldberg

Franchising is all about outsourcing. Someone comes up with a great concept and essentially outsources its growth to franchisees so corporate can focus on its core task of system development. Why not take that idea and apply it to your own multi-unit organization? After all, if the prevailing wisdom at larger companies is to focus on their core competencies and outsource the rest, why should it be any different for you?
"The important thing to remember is to take on the responsibility for the things you do best. Outsource the things that are time-consuming or a challenge for you, so that you can focus on strategy and growth," says Sean Falk, a multi-unit franchisee with 12 units in the food sector.
Key questions in making a decision to outsource include: What are your core competencies? Can you afford it at this stage of development, or are you still feeling you have to keep doing it yourself? What should you outsource, when, and for how long? And perhaps most important: Can you let go?
Smaller and younger companies often don't have the $150,000 to $175,000 to hire an in-house CFO, or an in-house sales person at $60,000 to $80,000 a year plus 5 percent of sales...

Feature Story:

A Balanced Approach: Fundamentals And Feelings Can Co-Exist »

By Carol Schleif

If the nation hadn't been in the midst of a government shutdown and debt ceiling debate, last year's Nobel Prize winners in economics probably would have received more attention and commentary. Two of the three winners--Eugene Fama of the University of Chicago and Yale's Robert Shiller--are as different as Tea Party Republicans and Democrats in their theories about the rise and fall of stock prices and other assets. Investors can learn a lot from both.
To Fama, markets are efficient systems where relevant information is immediately and rationally reflected in stock prices. So, for the most widely researched portions of the market, such as domestic U.S. large cap stocks, that means active management is nearly impossible.
Numerous studies show just how difficult it is for active managers to consistently outperform the market when operating in the most efficient and liquid asset classes, since thousands of other individuals are able to simultaneously adjust to each bit of information just as quickly...

Feature Story:

Loyalty Deserves Rewards: Create A Rewards Program That Suits You (And The Customer!) »

By Jack Mackey

The best loyalty programs do four things:

Feature Story:

Brain Power: Five Ways Brain Science Can Help To Build A Better Business »

By Michael Vaughan

Business owners and managers today face a myriad of challenges--a tight market with strong competition, workforce issues, slimming margins, and the need to keep pace with technological advancements to name a few. Add to these a rapidly changing environment and a barrage of noise generated from the Internet, smartphones, television, and other media.
How do owners and managers stay in step with daily competing priorities and deadlines, filter out the noise, and keep their businesses on the fast track to productivity and profitability? The answers can be found in neural leadership.
Neural leadership is part of brain science, which studies how the brain works and how business leaders can leverage brain function in themselves and their teams to create a more robust work environment...

Feature Story:

Service Recovery: '5 Golden Rules Of Customer Retention' »

By John Tschohl

Every company makes mistakes that could make them lose customers. I don't care what business you are in, something will go wrong. But the smart companies know how to recover a customer and turn them into loyal customers for life.
However, less than 2 percent of companies use service recovery techniques. That's really bad. All companies make mistakes. All companies have things go wrong. Many companies and most employees run for cover instead of solving the problem.
The problems are only getting worse thanks to social media. If customers aren't happy, they'll post the problem on Twitter and Facebook. They'll do it fast. Then you'll have a massive public relations problem that will take time, effort, and money to fix.
Instead of handling problems quickly and efficiently, most employees pass the buck or even lie! That's because people don't like confrontation...

Feature Story:

Utterly Charmed And Captivated: What's The Secret To Profitable Same-Store Sales Growth? »

By Jack Mackey

At the 2013 Multi-Unit Foodservice Operators conference, Chick-fil-A President Dan Cathy explained how the company plans to grow in the future. For context, let me remind you that their average unit volume (AUV) has grown from $2.7 million in 2010 to $3.1 million in 2013, the highest of any QSR concept. Considering Chick-fil-A operates only six days a week, the profit and cash flow generated by these sales are stunning.
Cathy posed the question, "How does a high-end restaurant get a $35 check average for food when we have a $7 check average? They are not giving five times the food we are, so what is it? Is it fresh flowers in the dining room, tableside ground pepper offered on salads?" If you haven't dined there lately, these elements have become part of the Chick-fil-A experience...

Feature Story:

Loyalty Through Service: Front-Line Training Keeps Customers Coming Back »

By Eddy Goldberg

When a customer ordered a sandwich at one of Mike Knobelock's restaurants in North Carolina, it came with pickles on it. "They didn't like pickles," says JJ Villafranca, COO at Knobelock's company. "They were a little irritated about it, but commented on how friendly the employees were."
So how did the company respond? The manager contacted the customer and asked them to come back and be treated to a lunch or dinner with him. Sometimes the area supervisor will make the offer. Villafranca says they are working on implementing this policy in all their restaurants. Regardless, he says, "We answer all our complaints."
"We preach that there's always something we can do inside of our four walls to make the experience for the customer better," says CEO Knobelock, whose company, MSK Enterprises, operates 47 Church's, 20 Little Caesars, 3 Sears Appliance & Hardware stores, and 1 Dekker's Mesquite Grill (his own concept)...

Feature Story:

Come Together: CEO Shares Tips For Encouraging Productive Collaboration In Meetings »

Multi-Unit Franchisee

In survey after survey, company meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours.
In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week!
"The problem that often occurs - beyond the obvious, like lacking a clear agenda - is the underlying current of competition that each person brings to the table," says Berny Dohrmann, chairman and founder of CEO Space International, and author of Redemption: The Cooperation Revolution, (www.ceospaceinternational.com). 
"Competition pulls people apart; cooperation brings them together. Signs that competition is causing unproductive meetings include one or two people dominating the floor; individuals touting their achievements; people consistently failing to contribute their ideas because they fear being criticized or ridiculed," he says...



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