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Franchising

Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
  • By Katie Mares
  • 339    0
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 210    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at top sales producers by category.
  • By Eddy Goldberg
  • 386    0
Thomas Scott's report from the IFA Convention pinpoints several important takeaways for franchise sales and development in 2017.
  • By Thomas Scott
  • 571    0
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 764    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 514    0
Papa Murphy's is turning to refranchising as it looks for growth in select markets. The company says it's focused on investing to accelerate unit growth in underpenetrated markets in an effort to enhance local advertising opportunities and drive sales and profits.
  • Multi-Unit Franchisee
  • 14,534    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
  • By Eddy Goldberg
  • 796    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 651    0
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • By Bill Edwards
  • 623    0
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 407    0
SPONSORED
Open a Tutor Doctor Franchise
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring approach. Franchisees follow an award winning, home-based business model that requires no education...
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • By Eddy Goldberg
  • 700    1
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • By Kerry Pipes
  • 856    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • By Eddy Goldberg
  • 905    0
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • By Steve Olson
  • 717    0
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 758    0
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • By Kerry Pipes
  • 744    0
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • By Debbie Selinsky
  • 552    0
Is your franchise development presentation full of holes? Jim Bender, who reviews them for a living, challenges you to "read it like you bought it."
  • By Jim Bender
  • 657    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 503    0
Who's the best in franchise recruitment? Top 20 winners of the 2016 STAR Awards take home the gold at Franchise Update's Leadership & Development Conference. See this year's best performers in 5 different categories.
  • By Franchise Update Media
  • 1,632    0
SPONSORED
Open a Russo's New York Coal-Fired Italian Kitchen Franchise
Russo’s Restaurants is a 46 location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of...
Despite the recent onslaught of external threats, the fundamentals of the franchise business model are solid, says Dean Zuccarello, CEO and founder of The Cypress Group.
  • By Dean Zuccarello
  • 2,635    3
One thing was clear at this year's Franchise Consumer Marketing Conference (FCMC): times have changed and will continue to change for franchise brand marketers--more rapidly than ever before.
  • By Kerry Pipes & Eddy Goldberg
  • 853    0
Does it bother you when customers walk into your stores with no intention of buying anything? John DiJulius strongly suggests adjusting your attitude.
  • By John DiJulius
  • 566    0
Cousins Subs reboots after 44 years, laying the foundation for expansion into new markets.
  • By Christine Specht
  • 1,087    5
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 536    0
Nader Masadeh didn't like what he saw at one of his franchise locations when we was featured on CBS television's "Undercover Boss" a few months ago. So the Buffalo Wings & Rings president and CEO promptly stepped out of his disguise to handle the problem.
  • By Kerry Pipes
  • 806    1
Minimum wage increases are threatening to erode profit margins and shake up the business model for many brands, but finding a sustainable solution is not easy. Michael Seid examines the situation from his seat on Connecticut's Low Wage Employer Advisory Board.
  • By Michael Seid
  • 1,359    6
6 things you can do to make your brand indispensable, build brand loyalty, and keep your franchisees' customers coming back.
  • By John DiJulius
  • 678    8
We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.
  • By Darrell Johnson
  • 887    8
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Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

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