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Franchising

La Madeleine Turning to Refranchising and Looking for Multi-Unit Operators to Spur Rapid Growth in an Effort to Double the Brand's Size in 5 Years.
  • Multi-Unit Franchisee
  • 3,363    276
After you've sold a franchise, your next job is support!
  • By Marc Collopy
  • 581    24
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 258    0
Market research and customer data analytics are front and center for Debbie Gonzalez, chief brand officer at Massage Envy.
  • By Kerry Pipes
  • 808    0
Allan Young will tell you straight up that his job begins and ends with accountability. It's just the way the 46-year-old CEO of Noble Brands sees it.
  • By Kerry Pipes
  • 623    0
Want more multi-unit growth in your system? Try these four tips!
  • By Kay Ainsley
  • 446    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at cost per lead and cost per sale.
  • By Eddy Goldberg
  • 295    0
Following the unexpected results of the U.S. presidential election in November, U.S. franchisors that our company assists in taking their franchises global, asked us to assess the impact on international franchising in key countries.
  • By William Edwards
  • 373    0
Social media marketing news you can use. This week: 1) 4 tools for automating your social media efforts; 2) Social media audits pay off; 3) 6 trends in mobile apps for 2017; 4) What is the "half-life" of your brand's tweets?
  • By Daniel Lieberman
  • 328    0
What a wonderful world of women we've found for our 4th Annual Women's issue! In the three previous issues we featured presidents, CEOs, and founders.
  • By Eddy Goldberg
  • 412    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at the top digital sales producers by category, 2012–2016.
  • By Eddy Goldberg
  • 652    0
SPONSORED
Open a Massage Envy Franchise
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational efficiency at the lowest possible cost.
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 483    0
Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
  • By Katie Mares
  • 703    0
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 410    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at top sales producers by category.
  • By Eddy Goldberg
  • 636    0
Thomas Scott's report from the IFA Convention pinpoints several important takeaways for franchise sales and development in 2017.
  • By Thomas Scott
  • 876    2
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 972    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 709    0
Papa Murphy's is turning to refranchising as it looks for growth in select markets. The company says it's focused on investing to accelerate unit growth in underpenetrated markets in an effort to enhance local advertising opportunities and drive sales and profits.
  • Multi-Unit Franchisee
  • 18,908    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
  • By Eddy Goldberg
  • 1,061    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 1,243    0
SPONSORED
Open a Big Whiskey's American Restaurant & BarĀ® Franchise
Big Whiskey's American Restaurant & BarĀ® has become a legend in Southwest Missouri over the last 10 years. Now franchising to exceptional operators across the globe, see how our formula with your skills & energy can start a tradition in your marke
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • By Bill Edwards
  • 836    0
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 560    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • By Eddy Goldberg
  • 887    1
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • By Kerry Pipes
  • 1,017    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • By Eddy Goldberg
  • 1,043    0
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • By Steve Olson
  • 838    0
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 871    0
Two years ago, when Georgetown, Texas-based Sport Clips prepared to enhance its corporate team and boost growth it called on Mark Kartarik, a salon industry veteran.
  • By Kerry Pipes
  • 845    0
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • By Debbie Selinsky
  • 660    0
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Women in the C-Suite    

Franchise Update Magazine

Issue I, 2017

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