Toppers Pizza takes a unique approach to the crowded pizza segment by appealing to 18-24 year olds and doing so in an irreverent way that separates them from the competition. Every point of contact that consumers have with the brand infuses a sense of irreverence, fun and play. The print advertising features daring tongue-in-cheek headlines. Uniforms are fashionable untucked mechanic shirts, jeans, skullcaps, and baseball hats.
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Toppers Pizza takes a unique approach to the crowded pizza segment by appealing to 18-24 year olds and doing so in an irreverent way that separates them from the competition.
