Toys R Us Franchise News

Company’s Sponsorship of the Walk Now for Autism Speaks Program Continues Throughout 2012
May 07, 2012 // Franchising.com // WAYNE, NJ – Today, Toys"R"Us, Inc. announced that it raised more than $3.1 million in its stores across the U.S. and Canada during its sixth consecutive in-store and online fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Coinciding with Autism Awareness Month in April, Toys"R"Us® and Babies“R”Us® stores in North America, along with Toysrus.com and Toysrus.ca, encouraged customers to donate to Autism Speaks and raise awareness for the disorder. The campaign raised more than $2.4 million in the United States and an additional $700,000 in Canada...

Delaware, Inc., Toys"R"Us Property Company I, LLC, And Toys"r"us Property Company II, LLC
May 02, 2012 // Franchising.com // WAYNE, NJ – Toys"R"Us, Inc. is pleased to announce that its fourth quarter 2011 Lender Conference Call to discuss the financial results of Toys"R"Us – Delaware, Inc., Toys"R"Us Property Company I, LLC, and Toys"R"Us Property Company II, LLC has been scheduled for 3pm ET on Friday, May 4. Participation in this call is limited to lenders under Toys"R"Us – Delaware, Inc.’s term loan credit agreement dated August 24, 2010 (as amended or supplemented, including by the joinder agreements dated May 25, 2011 and April 10, 2012), and to investors and prospective investors in Toys"R"Us – Delaware, Inc...

Among One of the Largest Single-Night Fundraising Events in New York City, the Annual Benefit has Generated $100 Million Since it was First Held in 1985
WAYNE, NJ (April 27, 2012) – Approximately 1,300 leaders and influencers from the toy and juvenile products industries joined together last night to celebrate the 2012 Toys"R"Us Children’s Fund Gala in New York City. The Toys"R"Us Children’s Fund is a public charity affiliated with Toys"R"Us, Inc., and during this special evening of entertainment and fundraising, $5 million was raised to keep children safe and help them in times of need. The star-studded gathering was hosted by Emmy® and Tony Award®-winning comedian Martin Short and featured an unforgettable performance by legendary Eagles co-founder and accomplished solo artist Don Henley...

Dedicated In-Store Boutiques and Toysrus.com Microsite Showcase Marvel’s The Avengers Products
April 16, 2012 // Franchising.com // NEW YORK, NY – Gearing up for the ultimate in Super Hero adventures, Marvel Entertainment, LLC, a global character-based entertainment licensing company, announced today that it has assembled a multi-faceted retail experience with Toys"R"Us® in support of the summer blockbuster film Marvel’s The Avengers which hits theaters on May 4. Toys"R"Us has unveiled in-store boutiques dedicated to the major, multi-character movie event in nearly 600 stores across the country, as well as a dedicated Marvel’s The Avengers online destination at Toysrus.com/Avengers, with enough toys, games and additional items to fill a Quinjet...

Building on a Company-wide Commitment to Supporting Children with Special Needs, Toys"R"Us® will Serve as the Presenting Sponsor of the 2014 Games First-ever Young Athletes™ Festival
March 16, 2012 // Franchising.com // PRINCETON, NJ – The Organizing Committee of the 2014 Special Olympics USA Games and Toys"R"Us® today announced a $1 million commitment from the Toys"R"Us Children’s Fund, making Toys"R"Us the first Founding Partner of the 2014 Special Olympics USA Games. In addition to its Founding Partner status, Toys"R"Us will be the Presenting Sponsor of the Young Athletes™ Festival, a first-of-its-kind feature at a Special Olympics USA Games event.
The Toys"R"Us Young Athletes Festival will provide opportunities for children, ages 2-7, and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes® activities and family seminars geared toward the future stars of Special Olympics...

Australia-Born Musician, Cody Simpson, Covers the Retailer’s Spring “Swagtastic” Catalog, Featuring Fan-Favorite Items From Life-Size Standees to Singing Dolls
March 14, 2012 // Franchising.com // WAYNE, NJ – As 15-year-old Internet sensation turned superstar Cody Simpson climbs the charts and steals kids’ hearts, fans will shriek with excitement when they receive the latest Toys"R"Us catalog in homes this Friday, March 16, picturing the Australia-born singer on the cover. Filled with “Rockin’ Accessories and Fashion Faves” for today’s trendy tweens, the catalog features a selection of Cody Simpson toys and gear available at The World’s Greatest Toy Store™.
Known for his golden locks, surfer-chic style and rock-the-house vocals, Cody Simpson is following in the famed footsteps of Justin Bieber, who was also discovered on YouTube before breaking into mainstream music...

Campaign Focuses On How Families Can “Light It Up Blue” To Raise Autism Awareness
March 01, 2012 // Franchising.com // WAYNE, NJ – Toys"R"Us, Inc. today announced the launch of its two month in-store fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Now through Monday, April 30, monetary donations will be collected at all Toys"R"Us® and Babies“R”Us® stores and online at Toysrus.com/AutismSpeaks.
The company is increasing its focus on autism awareness, unveiling a new theme, “Shine A Light For Autism.” The campaign incorporates aspects of the Autism Speaks “Light It Up Blue” initiative, in which prominent buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day on April 2...

Since its Inception, the ‘Great Trade-In’ Event Has Successfully Removed Approximately 600,000 Products from Homes, Garages and Attics;
Study by Safety Advocacy Group Kids In Danger Finds Many Recalled Products Remain in Circulation and Continue to Pose Harm to Infants and Children.
January 25, 2012 // Franchising.com // WAYNE, NJ – Toys"R"Us, Inc. today issued a new call to action for customers to rid their homes of potentially unsafe old and second-hand baby products and exchange them for savings on a new item during the “Great Trade-In” event. This national safety program, first introduced in August 2009, draws attention to certain used baby products that can carry potential hazards, but are still in circulation, making them poor candidates to be handed down or resold...

A Seasoned Retail Executive, Mr. McLaughlan Will Oversee Business Operations Including Nearly 80 Stores and More than 4,200 Employees in the U.K.
January 19, 2012 // Franchising.com // WAYNE, NJ– Toys"R"Us, Inc. today announced the appointment of Roger McLaughlan as Managing Director, Toys"R"Us, U.K., effective January 16, 2012. Mr. McLaughlan oversees all operations and business activities for the company’s nearly 80 stores, corporate office and more than 4,200 employees in the United Kingdom. In this role, he is also responsible for marketing, merchandising, store operations and customer service excellence. Mr. McLaughlan reports to Antonio Urcelay, President, Toys"R"Us, Europe.
Mr. Urcelay said, “Roger is a seasoned retail executive who brings 25 years of experience to his new role in leading our Toys"R"Us, U...

Joined by Superstar Shaquille O’Neal’s Holiday Alter-Ego, Shaq-A-Claus, Company Helped Spread Holiday Cheer to Kids in Need with More Than 400,000 Toys Collected in “R”Us® Stores Nationwide
January 11, 2012 // Franchising.com // Wayne, NJ – Toys"R"Us, Inc. today announced that its eighth annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $4 million and collecting more than 400,000 toys to help make the holidays brighter for kids in need across the United States. During the nine-week campaign, Toys"R"Us® and Babies“R”Us® stores nationwide served as THE holiday giving headquarters as they collected new, unwrapped toy donations...

Company Reports Sixth Consecutive Year of Positive December Comparable Store Sales Growth in the U.S.
January 06, 2012 // Franchising.com // WAYNE, NJ  – Toys"R"Us, Inc. today announced its comparable store net sales and total sales for the month of December 2011.
For the month of December, the U.S. Domestic segment reported a comparable store sales increase of 1.2%. The Learning, Core Toy and Seasonal categories generated the strongest comparable store net sales growth. The Entertainment category, which includes electronics, videogame hardware and software, was the weakest.
“We have now delivered six consecutive years of positive comparable store sales growth in the U.S. during the month of December,” said Jerry Storch, Chairman and CEO,Toys"R"Us, Inc...

Delaware, Inc., Toys "R" Us Property Company I, LLC, And Toys "R" Us Property Company Ii, LLC
WAYNE, NJ (December 15, 2011) – Toys "R" Us, Inc. is pleased to announce that its third quarter 2011 Lender Conference Call to discuss the financial results of Toys "R" Us – Delaware, Inc., Toys "R" Us Property Company I, LLC, and Toys "R" Us Property Company II, LLC has been scheduled for 3pm ET on Tuesday, December 20. Participation in this call is limited to lenders under Toys "R" Us – Delaware, Inc.’s term loan credit agreement dated August 24, 2010 (as amended or supplemented, including by the joinder agreement dated May 25, 2011), and to investors and prospective investors in Toys "R" Us – Delaware, Inc.’s 7...

Unprecedented Online Savings Begin Thanksgiving Day and Continue Through the Company’s Biggest Cyber Week Ever; Beginning at 6pm on Sunday, November 27, Shoppers Can Get a “Click Start” to Cyber Week Deals on Toysrus.com through Saturday, December 3
November 21, 2011 // Franchising.com // Wayne, NJ - Toys"R"Us® today announced that to celebrate the kickoff to the holiday shopping season, Toysrus.com will offer exceptional deals and savings throughout the weekend beginning at 7am on Thanksgiving Day. The company also announced customers can get a “click start” on Cyber Monday starting at 6pm on Sunday, November 27 on Toysrus.com, with new deals being added all week long for the site’s biggest Cyber Week sale ever...

More than $12,500 in Savings Await Black Friday Shoppers at Toys"R"Us, Plus, Rewards“R”Us® Members Can Earn 10 Percent Back on Purchases; Toys"R"Us Facebook Fans to Receive an Exclusive Sneak Peek of Black Friday and Thanksgiving Weekend Deals and Discounts, Along with the Opportunity to Win the Red Carpet Treatment at their Local Toys"R"Us
November 15, 2011 // Franchising.com // WAYNE, NJ – Toys"R"Us® announced that its stores nationwide will open their doors at 9pm on Thanksgiving night to welcome Black Friday shoppers as they kick off the holiday shopping season.* Customers eagerly anticipating the arrival of the Toys"R"Us Thanksgiving weekend circular on November 24, which is filled with more than $12,500 in savings, including doorbusters, Thursday through Saturday discounts and free gift-with-purchase offers, can receive a sneak preview by visiting the Toys"R"Us Facebook page, Facebook...

New Lifestyle Products Also Available, from Singing Dolls and Locker Accessories to Makeup Kits and Tote Bags, Featuring the Famous Face of Tween Pop Star Victoria Justice
November 09, 2011 // Franchising.com // Toys"R"Us®, in partnership with Nickelodeon Consumer Products, today announced that a wide array of merchandise based on Nickelodeon’s hit show, Victorious™, is now available at Toys"R"Us stores nationwide and online at Toysrus.com. The electronics, accessories, musical instruments and lifestyle products included in this brand-new assortment are sure to top the holiday wish lists of the show’s loyal fans.
The tween television sensation, Victorious, which follows aspiring singer Tori Vega at her performing arts school and features rising teen star Victoria Justice, is the latest Sony Music-partnered live-action sitcom on Nickelodeon to inspire a full-scale consumer products program...

November 08, 2011 // Franchising.com // WAYNE, NEW JERSEY – Toys"R"Us®, The World’s Greatest Toy Store™, in partnership with Pretty Ugly™ LLC (“PUL”), the manufacturer and distributor of the iconic Uglydoll® brand of plush characters, today announced that they will leverage the strength of their respective brands to introduce Uglydoll products in Toys"R"Us U.S. stores nationwide, as well as an Uglydoll shopping environment online at Toysrus.com. Just in time for the holiday season, customers will find a wide range of Uglydoll merchandise at Toys"R"Us, from well-known classic plush characters such as Ox™ and Ice-Bat™ to the new Citizens of the Uglyverse™ collection.
“Over the past 10 years, Uglydolls have continuously gained consumer awareness and wide popularity,” said Drew Matilsky, Managing Director of PUL...

Joint Venture Agreement with Li & Fung Retailing Provides Significant Opportunity for Further Expansion in New and Existing Asian Markets
November 01, 2011 // Franchising.com // WAYNE, NJ – Toys"R"Us, Inc. and Li & Fung Retailing today announced they have entered into a joint venture agreement for the Toys"R"Us® business in Southeast Asia and Greater China. With this agreement, the existing Toys"R"Us licensed operations throughout Asia, which currently consist of more than 100 stores and offices across nine markets, will become 70 percent majority owned and controlled by Toys"R"Us, Inc. and 30 percent owned by Li & Fung Retailing. The terms of the joint venture also allow Toys"R"Us, Inc. to acquire the remaining share of the business in the future...

Donation Will Help Save the Children Provide Relief to Children and Families Affected by Floods Throughout Thailand
November 01, 2011 // Franchising.com // WAYNE, NJ – As part of its ongoing commitment to keep children safe and help them in times of need, the Toys"R"Us Children’s Fund today announced a $100,000 donation to help Save the Children in its efforts to provide immediate relief to victims of flooding in Thailand caused by heavy monsoon rains affecting the region over the past several months. Toys"R"Us, Inc. currently operates nine stores in Thailand, and has nearly 100 employees in the country.
Save the Children has served children in Thailand for more than 30 years, and estimates that 800,000 children are among those now in urgent need of relief services...

Nostalgic Ads from Years Past Reintroduced to Celebrate Heritage of Toys"R"Us® Brand; Whimsical and Fun-Filled TV Advertisements to Showcase Company’s Differentiated Product Assortment and Hot Deals
October 28, 2011 // Franchising.com // WAYNE, NJ – Toys"R"Us® today unveiled its 2011 holiday advertising campaign, including a series of themed television commercials designed to showcase the company’s toy expertise and its unique strengths as a specialty retailer. As part of these plans, the company will air two beloved ads from its archives, which celebrate the heritage of the Toys"R"Us brand and the holiday memories it has helped to create over the years. Also included is a group of ads that feature products that cannot be found anywhere else as well as promotional ads that highlight the grand arrival of new toys, while articulating the great values being offered to consumers...

Company to Open First Store in Warsaw at the End of November with Additional Locations Planned in 2012
World’s Leading Dedicated Toy and Juvenile Products Retailer Will Leverage Global Expertise to Bring Polish Consumers a Broad Assortment of Differentiated Products
October 26, 2011 // Franchising.com // WAYNE, NJ – Toys“R”Us, Inc. today announced that it has established business operations in Poland and plans to open its first store in the country at the end of November. This represents the company’s commitment to further growth in Europe, where the world’s leading dedicated toy and juvenile products retailer currently operates more than 300 stores. The first Toys“R”Us® store in Poland will open in the country’s capital city of Warsaw just in time for the holiday shopping season, with several additional locations slated to open in major cities throughout the country in 2012...