Verlo Mattress Factory Stores Franchise News

January 09, 2012 // Franchising.com // (Milwaukee) - The Marcus Family, owner of Marcus Investments LLC, and also a controlling stakeholder in the Marcus Corporation (NYSE: MCS), today announced the acquisition of Fort Atkinson-based Verlo Mattress Factory Stores, the nation's only franchisee model in the $8 billion annual sleep specialty industry.
Marcus Investments acquisition of Verlo Mattresses Factory Stores, the active franchisor that supports more than 40 stores throughout the country, will provide financial and overall business support functions to help stimulate growth for franchisee operators while continuing to offer and improve upon excellent consumer experiences. The purchase builds on the mission of Marcus Investments to acquire, steward and grow the legacies of successful entrepreneurs and family-owned businesses...

February 27, 2009 // Franchising.com // Bergman has already demonstrated his dedication to Verlo Mattress Factory Stores by leaving his previous home in sunny California and moving to chilly Wisconsin in February. In his new role, Bergman is responsible in assisting with the development, implementation and reinforcement of the Verlo Mattress Factory Stores identity, brand and religion - with a heavy focus on retail execution. He will lend his expertise to Verlo Craftspeople and franchise owners in training support for the entire system.

Bergman possesses nearly 10 years in the bedding industry, having actually grown up in the business.

"My parents owned eight mattress retail stores in Virginia Beach," Bergman said...

August 21, 2008 // Franchising.com // Manitowoc, Wis. - Tim and Laurie Fettig, Verlo Mattress Factory Stores of Manitowoc franchise owners, were selected to receive the Franchisee of the Year Award by the International Franchise Association, an organization founded in 1960 consisting of franchisors, franchisees and suppliers.

The Fettigs share the honors with individual franchise representatives.

The Fettigs will be recognized during the Franchise Appreciation Day Leadership Dinner, Monday, Sept. 15 in Washington, D.C., joined by Verlo Mattress Factory Stores Vice President Keith Mackey.

Winners representing franchise organizations will receive a special trophy and priority seating. The following day they will be taken to Capitol Hill to meet with members of Congress and their staff to share information about franchising...

August 08, 2008 // Franchising.com // LONGMONT - After close to 20 years in the business of selling better sleep, Verlo Mattress Factory Stores of Boulder franchise owner Dick Sumerfield is proud to announce that he has expanded his services with a brand-new location in Longmont at 715 South Main St.

The doors of the new 8,850-square-foot manufacturing facility and showroom officially opened August 1. Sumerfield said the new location offers plenty of space to showcase over 20 mattresses and futons.

"We have been servicing the Boulder County area for almost 20 years now, offering the best values in the mattress industry," Sumerfield said. "We are excited now to establish our manufacturing facility in Longmont. Our business model fosters involvement within the community so we are definitely looking forward to getting to know our business associates and customers...

June 30, 2008 // Franchising.com // - With the recent devastation from flooding affecting many businesses, individuals and families in Jefferson County, Verlo Mattress Factory Stores of Fort Atkinson franchise owner Adel Salameh has decided to take action.

Salameh has scheduled a communitywide fund-raiser, the Sandbag Sale and Fund-raiser, for Saturday, July 5 in the parking lot behind McDonald's off Main Street in Fort Atkinson in hopes of drawing participation from area businesses and individuals. He is organizing a special mattress truckload sale, with the pledge to donate 5 percent of all sales to the South Central Wisconsin Red Cross. He has invited other businesses and individuals to do the same.

"When we were notified that the area Red Cross"™ funds were depleted, we decided to take immediate action...

May 29, 2008 // Franchising.com // NAPLES, Fla. - Furniture/Today, a weekly home furnishings newspaper, has named Verlo Mattress Factory Stores as a Retail Giant of Bedding. The award honors Verlo for overall excellence in mattress retailing.

The other honorees were R.C. Willey of Salt Lake City, Utah, part of the Berkshire Hathaway furniture division; the Ashley Furniture HomeStores, Arcadia, Wis.; and Sleep America, a bedding specialist in Phoenix.

Tributes to each of those retailers were presented at a gala awards dinner on May 15 that was a highlight of Furniture/Today's third annual Bedding Conference. The conference was held May 14-16 at the Ritz-Carlton golf resort here.

"Verlo Mattress Factory Stores has found a path to success in the highly competitive mattress industry," said David Perry, Furniture/Today's bedding editor, who presented the awards...

April 22, 2008 // Franchising.com // - Trey Gonzalez didn't set out to be an Oprah's Big Give viewer…his goal was to be a contestant. He had his application and audition tape ready for submission when he realized he missed the deadline by almost a year! That's when he says he had a light-bulb moment. "[I realized] I didn't really need to be on the show to give big," he says.

Gonzalez says he and his friends watch the show every Sunday and discuss how they can give back to their community. "We're going to do Big Gives every month for the upcoming year," he says.

To help him get started, Nate Berkus of the Oprah Winfrey Show surprised Gonzalez with cash worth $10,000. Gonzalez was given five days to make the most of this money with every dollar going to a perfect stranger...

New survey shows better sleep helps improve physical activity and workout intensity

April 14, 2008 // Franchising.com // BOULDER, Colo. – From health club memberships to personal trainers to life coaches, Americans are obsessed with improving their physical performance. But in this crowded environment, people often overlook the fact that sleep deprivation impacts us physically and can negatively affect coordination, agility, mood and energy. In turn, physical activity can improve the quality of our sleep.

That's why this May, during national Better Sleep Month, Verlo Mattress Factory Stores and the Better Sleep Council (BSC) are joining forces to help educate Americans on the impact sleep has on physical performance, as well as the critical role a quality mattress plays in ensuring better sleep...

March 14, 2008 // Franchising.com // FORT ATKINSON, Wis.- Hippity-hop to Jones Park, 615 Janesville Ave., for the Easter egg hunt Saturday, March 15, beginning at 9:30 a.m.

Sponsored by the Fort Atkinson Parks & Recreation Department and Verlo Mattress Factory Stores, little ones, ages 1-7, are invited to participate in the fun. Over 2000 eggs will be hidden in two areas in Jones Park. Every egg has a toy and a piece of candy inside. Twelve lucky children will win an Easter basket full of goodies.

The Easter Bunny will also be on hand for the event and will be joined by Verlo Mattress Factory Stores' lovable mascot Mattress Man. Participants are invited to have their pictures taken from 9:30 a.m. to 9:55 a.m...

February 04, 2008 // Franchising.com // FORT ATKINSON, Wis. - In 1958, Americans were tuning in to watch The Ed Sullivan Show on their television sets. They were also spending a mere $.24 a gallon on gas and $1,967 for a Ford car. The year 1958 was also the year that Midwestern-based Verlo Mattress Factory Stores made its mark in the specialty-sleep category.

The premise to the Verlo Mattress Factory Stores' story begins with co-founder Dale Williams working as a manufacturing representative, selling furniture to dealers in Illinois back in the 1950s. When Williams became frustrated with other companies infringing on his territory, he consulted with his childhood friend and fellow on-the-road salesman, Guy Day.

Following the natural progression from traveling furniture store salesmen to running their own store in Wheeling, Ill...

Eric and Phyllis Lawrence open first store in the Lone Star State

November 21, 2007 // Franchising.com // BEAUMONT, Texas - Texans can look forward to better sleep with the debut of the Lone Star State's first-ever Verlo Mattress Factory Stores, the nation's largest Craftsman-Direct® mattress retailer.

Franchise owners Eric and Phyllis Lawrence took advantage of a dreamy opportunity and have opened the doors of the new location at 5904 Eastex Freeway.

"Verlo gives Southeast Texans a real choice in their bedding," Eric said. "We boast the ability to customize mattresses made just for our customers' comfort and support levels. Their wallets aren't left out of the equation, either. Customers will get more for their money and obtain a level of quality not previously available in our market...

October 15, 2007 // Franchising.com // WATERTOWN, Wis. - After 15 years of serving customers, Verlo Mattress Factory Stores franchise owner Adel Salameh is expanding with the opening of a new Watertown location at 1614 Church St., Highway 26.

Salameh currently touts custom-crafted mattresses in Fort Atkinson, Delafield and Johnson Creek, and said he is happy to bring the business of better sleep to Watertown as well.

The doors of the new 3,600-square-foot showroom were officially opened to the public on Saturday, Oct. 13. Salameh said the new location offers plenty of space to accommodate over 20 mattresses and futons.

"Our new store promises a very inviting, customer-friendly retail environment," Salameh said...