It's Wine—It Doesn't Get Better Than This!
Vino 100 stores are creating a sensation in the booming retail wine market.
The New York Times described our new approach as "turning a purchase requiring special
knowledge into something for everyman, everywhere." ...a user-friendly wine store.
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"Thanks for all the help and smiles. You have made buying wine fun again. I'm looking forward
to being a loyal customer for a long time. Thanks for coming to the neighborhood."
- Nancy Dane, Customer of the
Vino 100 Phoenix, AZ Store
And that's why it doesn't get better than this!
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The Better Alternative
 Vino 100 did not invent wine, but we certainly created a better way to buy it! Let's face it,
shopping for wine has its frustrations. All too often you are confronted with a sea of
labels, a lack of information and a whole lot of attitude. The only way to find something
you like is through trial and error - an expensive (and not very palatable) proposition.
Vino 100 offers consumers a new way to buy wine...simply...based on flavor and body.
Every wine in our store has a Wine BarometerTM, a tag indicating its flavor (fruity to dry)
and body (light to full). And since the entire store is laid out according to this system, you
and your customers can easily find the
wines that suit their own personal tastes,
not to mention their budgets, so you don't
have to be a wine expert to be a Vino 100
store owner.
To own a Vino 100 store you should have a
real passion for sharing the Vino 100
experience with your customers. Our Vino 100 approach immediately creates a dialogue between
you and your customer, which quite often develops into an ongoing relationship. Customers
become friends, who show their appreciation by bringing you more customers, which spells
retailing at its most enjoyable, and most successful!
"The Vino 100 concept has helped us create a unique and fun shopping experience
for our customers and makes coming to work each day a pleasure. In fact it is hard
to call it work when you enjoy what you do."
- Stu Levine—Vino 100 White Plains, NY
Experience a Day at Vino 100...
 You open your doors to your beautiful store, and in walks Karen and her two
daughters in search of the perfect wine to pair with their veal roast dinner that
night. You help them explore the wine wall, find the wine with the taste to best
match their meal. They thank you profusely for all of your help and guidance, and
instead of buying one wine for dinner they leave with six to enjoy later on. Three
days later Karen returns with a group of friends, and she explains to them the Vino
100 wine wall and concept. Now you know that not only have you created a loyal
customer, but a missionary for your Vino 100 store as well!
That afternoon you taste two terrific new wines that you can sell at great prices. You
offer them that day for your customers to taste. By day's end your customers have
loved the wine as much as you do, and you've already sold out!
 That evening you host a special wine tasting and event for the Wines of South Africa.
The store is packed, everyone is having a wonderful time and you have sold cases of South
African wine. Most importantly, your customers were able to experience new wines with
various flavors that they can only find with you.
You can't believe the day went by so fast! You stand back and smile as you realize what
a great time you are having building your business with wonderful, loyal
customers who appreciate you and the Vino 100 concept.
A Rising Tide
 Wine, always a part of our history, is now entering a new era in the United States, where sales in 2006 climbed to their highest levels ever.
American tastes have driven sales of premium wines to record levels. Current statistics put the retail wine business at $28 billion, with the
fastest growing retail segment of the wine industry at the price points sold and marketed at Vino 100. The growth is expected to continue and
the "Millennial Generation" (21-35 year olds) is the fastest growing group of wine purchasers, representing 25% of the retail wine market.
Business Advantages of Vino 100
- Exceptional affordable wines
- Low product obsolescence
- Simple store operations
- Unique merchandising systems
- Optional profit centers - cigars, wine accessories, chocolates, cheese
- Repeat customers
- Growth market - recession resistant
- Exclusive territories
Wine Matters
 At Vino 100 we like to say the most expensive wine in the world is the bottle that you didn't like at dinner
last night. You will never get back that moment in time.
Wine preferences vary from individual to individual. One person's perfect wine is another person's
nightmare. Our wine "experts" at Vino 100 understand this, and are truly "experts" because they have
tasted thousands of wines and know which wines will appeal to specific consumer segments (taste/body
preferences). Any "expert" can select wines that they like, but the real art, the true expertise, is selecting
great wines that you know other people will like, even if the wine does not appeal to your own taste
preference.
We work very hard with importers and vineyards to find exceptional wines and exceptional values. Our
wine team will work with you to tailor your store's wine inventory to match the taste preferences in your
market. We are always available to answer any questions you have about wines and to offer wine
suggestions and marketing ideas. Discovering great wines for our customers is a really fun and rewarding
part of this business.
"I am proud to be an owner of the Vino 100 franchise in Fresno California. Through a team effort of hard work and preparation between Vino
100 LLC and myself, my store has been successful from date of opening. I welcome the opportunity to share all of my experience with others
that are interested in opening a Vino 100. I recommend that anyone who is interested in owning a wine store should contact Vino 100."
- Chuck Van Fleet - Vino 100 Fresno, CA
WOW
To succeed in today's retail environment you can't be ordinary - you have to WOW your
customers. We have shared with you our WOW approach to customer service, now we will
share with you our WOW store design. The Vino 100 store design is a beautiful example of
"form following function." In a Vino 100 store the wine is the star, with each wine showcased on
its own pedestal and described with our unique Wine BarometerTM. When you look at our stores
they feel different from other wine stores. Vino 100 stores are warm and inviting; the ambiance
encourages customers to browse, explore and learn. Our store design makes it easy for store
owners to maintain stores that look good. By their very "form" and design, visual
merchandising displays can be attractively created with minimal effort. In addition, our store
design and merchandising system allow you to run the store with few personnel.
Simplicity
The hardest parts of running a retail business are the people and the inventory. We choose to
franchise because we believe that smart, local store owners will ensure better Vino 100 experiences
for the customers than Corporate Store Managers. Vino 100's inventory offers simplicity and riskreduction.
Think about our wine inventory - it comes in a square box, it gets better with age, usually
goes up in price and you don't need a lot of it! We don't have to worry about new technology, change
of seasons, fashion trends, off-shore price cutting or waste. This simple inventory, along with our superb
computer systems, allows you to spend your time grooming your staff and developing
relationships with your customers. Vino 100's simple operation and inventory management makes it
easier for you to expand and open additional stores. Also, we want you to enjoy all aspects of owning
a wine store—including having the freedom to take wonderful wine-buying trips knowing you can
visually track your sales and manage your inventory on your lap-top as you travel anywhere in the
world!
Seasoned Professionals
 Every franchise company will give you their laundry lists of support services. What is most important to you is learning who is supporting you
and, what are their backgrounds, retail experiences and what knowledge they have in this specific industry. Also, you must consider whether
the support they offer is based on your store-specific needs or is it essentially "cookie-cutter"?
At Vino 100, you will have the support of a dedicated team of people who have decades of hands-on experience in retailing, as well as specific
experience in the wine industry, and in the world of franchising. We have professionals seasoned in real estate, construction, training, wine,
gifts and retailing. We understand the need for intensive training that must begin even before your store has been fully built, followed by
multi-faceted support as you prepare to open, and our hands-on support working with you during those very hectic, but very exciting days just
before, and as you open, the doors to your new store!
 Once opened, we will support you whenever requested, and based on you needs, to help you expand on your strengths and overcome any
weaknesses. We understand that some people may need additional help on the computer systems, while other may need more help with
wines, while others may need marketing ideas. We try to tailor our support to meet your individual needs, while sharing successful strategies
with everyone. We believe that asking for help is a virtue, and an informative learning tool, not a sign of weakness. Everyone at Vino 100 welcomes
your questions, and Vino 100 franchisees know that we want them to call us for advice and support before they "write the checks" that
may prove unnecessary and costly.
"I decided to open my Vino 100 franchise store based on the amazing concept that makes shopping and buying so easy...what I didn't count
on and what has made this experience so wonderful is the support system! I feel extremely confident that I can call or email any in Bala at
anytime to get the assistance I need, whether it is concerning a new wine I got in, a wine I am looking for or how to handle everyday operational
issues. The promotions, like the Wines of South Africa and Bordeaux, give each individual store the opportunity to receive so many
valuable resources, not only are these resources valuable to our customers but also as educational tools for owner and staff."
- Matt Bekebrede - Vino 100 Springfield, MO
We invite you to learn more.
Vino 100 Franchise Information Request Form
Please take a moment to fill out the short form below to inquire about opening your own Vino 100 Wine Stores Franchise.
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