Wing Zone Franchise News

Focus on Flavor Moves Wing Zone in New Direction; Built from Extensive Customer Research
ATLANTA, GA (PRWEB) April 30, 2012 - For the previous 21 years, Atlanta-based Wing Zone, a restaurant franchise that offers flavor experiences for takeout and limited dine-in, relied on great wings to set itself apart from its competitors. With more than 10 national titles at the National Buffalo Wing Festival under its belt, no one could argue that anyone did it better than Wing Zone. Wing Zone, however, challenged itself to stand out among the sea of competitors not based on just food alone, but based on its unique flavor profiles. The new brand identity emerged, called Flavorholics Unite.
“Finding our brand identity was a huge breakthrough for us,” said Matt Friedman, CEO and founder of the growing franchise...

Wing Franchise’s Sales Steadily Increase on Heels of Enhanced Flavor Branding
Atlanta, GA (PRWEB) April 09, 2012 - Over the last two quarters, Wing Zone’s United States locations experienced a comparable sales increase of 9 percent. The restaurant franchise that offers flavor experiences for takeout and limited dine-in, credits its success to a new model launch, a brand focus on flavor and its steady international and U.S. growth.
Additionally, franchisee success continued to improve in the first quarter of 2012, in which average sales per location for first quarter were up 18 percent over 2011 at more than $13,000 a week.
“We refused to become complacent when the economy dipped,” said Matt Friedman, CEO and Founder of Wing Zone...

Wing Zone’s new brand identity plays a key role in its international expansion and sales growth.
(PRWEB) February 01, 2012 - Wing Zone, an Atlanta-based restaurant franchise system, has launched a major international expansion program – all part of its corporate re-branding initiative with its focus on flavor.
Keeping a brand relevant to the pulse of the market is crucial to success for today’s restaurant brands. Think McDonald’s shift from clowns and playgrounds to Wi-Fi and lattes. Wing Zone faced a similar branding challenge when its traditional model – the independent operator offering take out/delivery of wings – came under pressure in a rapidly changing economy. For Wing Zone, the pressure to reinvent itself turned into a major coup as international franchise developers flocked to Wing Zone’s new Flavor FuZe brand identity...

Wing Zone undergoes a full brand make-over to better serve its Flavorholic customers. Decatur, GA (PRWEB) Wing Zone an industry leader in Buffalo wings takeout & delivery has completed a comprehensive brand make-over of its franchise operation with a total focus on Flavor. Design Coup Inc. a brand development agency in Decatur GA, used its Brand Story® approach to reshape the brand message, food concept, graphics and operations to celebrate Wing Zone's amazing flavors and its loyal Flavorholic customers.

Wing Zone was started in 1991 when the founders were still undergraduates at the University of Florida. Over the next two decades, Wing Zone grew into a robust franchise organization, yet the Wing Zone brand never fully developed a brand experience that equals the unique qualities of Wing Zone's flavorful food...

Chicken Wing Franchise Becomes First in Segment to Convert to Vegetable Oil-Powered Fleet, Turns Drums of Used Fryer Grease into Precious, Energy-Saving Commodity

June 27, 2008 // Franchising.com // ATLANTA, – After seeing a newspaper article about a man arrested for stealing used cooking oil from a restaurant to fuel his diesel truck, the management team at Wing Zone got to thinking. The120-unit chicken wing franchise typically throws away 220,000 gallons of used vegetable oil each year. Why not use it to power their own cars?

Wing Zone, a rapidly growing takeout/delivery restaurant franchise known for its award-winning 25 flavors of Buffalo chicken wings, announced today official plans to turn that wacky, yet innovative idea into a reality...

Jim Riekel Brings Impressive Background to Established Delivery Franchise as VP of Operations

May 09, 2008 // Franchising.com // ATLANTA – Wing Zone, one of the nation's fastest-growing takeout & delivery franchise concepts best noted for its award-winning 25 flavors of fresh, cooked-to-order Buffalo chicken wings, announced today the hiring of Jim Riekel as vice president of operations.

"Jim comes to us with an impressive history of working with some of the most established and successful franchises in the country," said Matt Friedman, CEO and Founder of Wing Zone. "Hiring Jim will be instrumental in bringing Wing Zone through the next step of our evolution as we continue to thrive and grow in today's marketplace...

Fantastic Sams Hair Salons, Nathan's Famous, Contours Express Women's Gym, Hollywood Tans and Wing Zone Target Atlanta for Franchise Development, Plan to Open Combined 150+ Locations

November 02, 2007 // Franchising.com // ATLANTA – While many franchise systems work solo to develop brands nationwide, five of the world's top franchise systems, including one locally-based concept, have teamed to target the Atlanta market as one. Fantastic Sams Hair Salons, Nathan's Famous, Contours Express, Hollywood Tans and Wing Zone have announced plans to open more than 150 locations throughout the area.

The five some will host the Franchise Road Show Tour, a free traveling franchise opportunities seminar geared toward not only educating prospective franchisees of business opportunities, but also educating the community on the basics of franchising...