Align your brand's messaging on Franchising.com with the strength, integrity and relevance of Franchise Update Media’s editorial content.
Boost your brand's awareness and leads by establishing your brand as a proven franchise leader well-poised for growth through Sponsored Content on Franchising.com.
Franchise Update Media’s readers trust us to provide them with everything they need to stay on top of the world of franchising. Over the course of 33 years, Franchise Update Media has built relationships as a thought leader and resource to our audiences. They want to consume and share content that is well-written and produced. BRANDBOOST plays an important role to deliver authentic content with sponsored brand stories that are educational, engaging and valuable to readers.
Recent studies show that brand content is just as relevant, engaging and informative as other kinds of content if it stays aligned with the publisher’s editorial content digitally and in print.
WORKS FOR ANY MEDIA STRATEGY
HOW SPONSORED CONTENT IS DELIVERED
Your story will be featured on the Franchising.com homepage within Featured Articles with transparent labeling.
The articles remain in archives on your brand homepage for as long as you maintain a program with us. This gives the sponsored content a long tail effect.
All featured content on Franchising.com gets scheduled to be pushed out across our social media channels to maximize exposure at optimal times.
Advertisers get an exclusive brand homepage that features their current article in addition to their brands profile, franchise opportunity, photos, interesting sharable graphics, testimonials, videos, unlimited press releases and more.
Your sponsored content will be included in our Franchising.com Express Newsletter, which is pushed to 38,253 subscribers weekly.
Our expansive syndication network gets links to your story published on hundreds of other news and business information sites, including Google, MSN, and Yahoo!.
Brands and advertisers love native advertising, mainly because the click-through rates tend to be much higher than typical advertisements and if you do it right, engagement can go through the roof. Sharethrough and IPG recently found that consumers engaged with native ads 53 percent more frequently than traditional display ads. Some 32 percent of their survey respondents also said they would share a native ad with someone they know.
Why is this? According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising.
Furthermore, people view native ads 53 percent more often than banner ads. Add rich media to the pot and conversion rates can increase by up to 60 percent.
Our team works with you to understand your goals, and recommend the best native strategy to get you started.
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Phone : (800) 289-4232 x202
Fax : (408) 402-5738
FOR ADVERTISING, EXHIBITOR & SPONSORSHIP OPPORTUNITIES
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Phone : (408) 402-5681