Share your story and expertise
AMPLIFY your brand with BRANDBOOST
OUR AIM
Align your brand's messaging on Franchising.com with the strength, integrity and relevance of Franchise Update Media’s editorial content.
Boost your brand's awareness and leads by establishing your brand as a proven franchise leader well-poised for growth through Sponsored Content on Franchising.com.
Franchise Update Media’s readers trust us to provide them with everything they need to stay on top of the world of franchising. Over the course of 35 years, Franchise Update Media has built relationships as a thought leader and resource to our audiences. They want to consume and share content that is well-written and produced. BRANDBOOST plays an important role to deliver authentic content with sponsored brand stories that are educational, engaging and valuable to readers.
Recent studies show that brand content is just as relevant, engaging and informative as other kinds of content if it stays aligned with the publisher’s editorial content digitally and in print.
SPONSORED CONTENT
WORKS FOR ANY MEDIA STRATEGY
Direct
Response
Engagement
Awareness
GAINING EXPOSURE
HOW SPONSORED CONTENT IS DELIVERED
Franchising.com Homepage
Your story will be featured on the Franchising.com homepage within Featured Articles with transparent labeling.
Feature Archive
The articles remain in archives on your brand homepage for as long as you maintain a program with us. This gives the sponsored content a long tail effect.
Social Media
All featured content on Franchising.com gets scheduled to be pushed out across our social media channels to maximize exposure at optimal times.
Brand Homepage
Advertisers get an exclusive brand homepage that features their current article in addition to their brands profile, franchise opportunity, photos, interesting sharable graphics, testimonials, videos, unlimited press releases and more.
Newsletter Exposure
Your sponsored content will be included in our Franchising.com Express Newsletter, which is pushed to 28,734 subscribers weekly.
Syndication Network
Our expansive syndication network gets links to your story published on hundreds of other news and business information sites, including Google, MSN, and Yahoo!.
BRANDBOOST Features
Professional Writing
Professional Writing
Each article can be written by your team, or it can be written by the team behind Multi-Unit Franchisee and Franchise Update Magazine.
Our team of writers have written for the franchise industry for more than 35 years. Put our expertise in the franchise industry to work for your brand.
Mobile Friendly
Mobile Friendly
Viewers are able to be view your content on desktops, laptops, tablets, smart phones and other mobile devices.
All of our articles are optimized for Accelerated Mobile Pages (AMP) and OpenGraph for maximum visibility across search and social platforms.
Syndication
Syndication
Franchise Update Media makes it easy for other business news and information sites to pull our recent and popular articles via RSS & JSON syndication.
Today, more than 300 different websites drive traffic to our content using our various syndication feeds.
Search Optimized
Search Optimized
Franchising.com is optimized to maximize search traffic from Google, Bing, Yahoo!, and many other popular search engines.
Our organic search positions provide a long life for all content published, ensuring that content continues to drive traffic long after its initial release date.
Social Media
Social Media
Every article posted on Franchising.com is shared across our social channels including Twitter, Facebook, and LinkedIn.
In addition, it features easy to share buttons that allow you to see how well your article is doing across various social media channels.
Real-Time Metrics
Real-Time Metrics
Using Franchise Update Media's proprietary metrics tool Franchising Insider, you can view the performance of each of your articles complete with total views and share statistics.
Metrics That Speak For Themselves!
47,983,349
All-Time Article Views
Average of 2,245 Per Article
357,844
All-Time Social Engagements
Average of 45 Per Article
WHY DOES NATIVE ADVERTISING WORK?
Brands and advertisers love native advertising, mainly because the click-through rates tend to be much higher than typical advertisements and if you do it right, engagement can go through the roof. Sharethrough and IPG recently found that consumers engaged with native ads 53 percent more frequently than traditional display ads. Some 32 percent of their survey respondents also said they would share a native ad with someone they know.
Why is this? According to Shareaholic, 70 percent of people want to learn about products through content, rather than through traditional advertising.
Furthermore, people view native ads 53 percent more often than banner ads. Add rich media to the pot and conversion rates can increase by up to 60 percent.
Our team works with you to understand your goals, and recommend the best native strategy to get you started.
Key Statistics
HOW IT WORKS
1. Plan
2. Develop Content
3. Create Story
4. Edit
5. Approve
6. Launch
7. Publish
8. Measure
Engage Your Audience Today with BRANDBOOST
Media KitContact Us
Get in Touch
P.O. Box 20547, San Jose, CA 95160
Phone : (800) 289-4232 x202
Fax : (408) 402-5738
FOR ADVERTISING, EXHIBITOR & SPONSORSHIP OPPORTUNITIES
Email: sales@franchiseupdatemedia.com
SEND ARTICLE INQUIRIES TO:
Email: editorial@franchising.com
SEND PRESS RELEASES TO:
Email: pr@franchising.com
SUBSCRIPTIONS:
Email: subscriptions@franchising.com
Phone : (408) 402-5681