VIDEO: How Did You Become a Multi-Unit Franchisee, and What is Impacting Your Business?

Making the transition from owning a single location to operating multiple units is a big step to take, and every owner has a unique story of how they got there. In some cases, the process can happen very quickly, while other times it is a steady build over many years. Franchise Update asked several franchisees about their journey to becoming multi-unit owners.

Two franchisees described their paths to growth as “unique” after purchasing their first location one year before the pandemic. One owner expanded as demand for their essential service boomed, while the other focused on turning around struggling units.

We also asked the same franchisees what’s having the biggest impact on their business today. Two franchisees cited the changing habits of their customers. Whether those changes are influenced by the economy or increased competition, it is important for owners to get ahead of those new patterns and offer customers superior value and service. With competition remaining strong, franchisees must find new ways to attract customers, and AI will play an increasingly important role in those efforts.

In the “Franchisee Focus” video, you’ll hear from:

• Lauren Johnson, who owns 5 UPS and 4 Smoothie King franchises
• Brooke Wilson, who operates 6 Two Men and a Truck and 2 Two Men and a Junk Truck franchises
• Jeff Flannery, a Hand & Stone Massage & Facial Spa franchisee with 17 units