Cross-Border Marketing Challenges
Company Added
Company Removed
Apply to Request List

Cross-Border Marketing Challenges

Cross-Border Marketing Challenges

When we bring our North American-based franchise to a new country, our understanding of the local culture shapes how we market our concept to both customers and potential franchisees. Having a solid understanding of the cultural differences at play is especially important for child-based concepts focused on enrichment and education, like us at Young Rembrandts.

In a given international target market, we need to know: Is education a priority? Do parents and families invest significantly in children's or grandchildren's education? Can those cultural differences shape our franchise model to become more attractive to potential franchisees internationally?

For example, in South Korea the expectation is often for children to go to school all day and then go to a learning center afterward. So although in the U.S. our franchisees typically teach in host sites such as schools or community centers, our master franchisee in South Korea opened a learning center for children to come to for lessons.

Similarly, we need to adapt based on the educational and learning environments in international markets. While school districts in the U.S. are often very independent and can vary broadly even in neighboring districts, in Canada national boards oversee schools in their country. So the way Canadian franchisees interface with the national board is slightly different than how our franchisees in the U.S. secure new business.

Most important, we like to focus on commonalities between consumers, regardless of culture or country. The strengths in our franchise concept come from the fundamental appeal of drawing and the universality of art, which transcends cultures and languages. For our concept, our niche is our proprietary, copyrighted curriculum and the longevity of what we provide. Many international consumers often seek out Western products and services with a longer history of success.

When it comes to parents and children, especially in terms of education, parents are always looking to give children an academic advantage, and the fundamentals of drawing are rarely taught, so parents are attracted to models that are unique like ours, wherever they live.

 Liz Wahl is franchise marketing coordinator at Young Rembrandts. For more information email info@youngrembrandts.com or call 847-742-6966.

Published: November 7th, 2018

Share this Feature

7-Eleven
SPONSORED CONTENT
7-Eleven
SPONSORED CONTENT
7-Eleven
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Blast & Brew
SPONSORED CONTENT

FRANCHISE TOPICS

Beverly Hills Rejuvenation Center
SPONSORED CONTENT
Conferences
Hotel Savoyen, Vienna, Austria
JAN 28-29TH, 2020

Featured Opportunities

Brooklyn Fitboxing
Brooklyn Fitboxing is a fun and effective training experience, where music, fitness, and technology converge to unleash healthy and engaging...
Taboonette® Middleterranean® Kitchen
Taboonette® is revolutionizing the falafel shop by filling pitas plates and bowls with our trademark Middleterranean® creations inspired by the...
Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
Pronto Insurance
As a franchise owner with Pronto Insurance, you can capitalize on the incredible demand for our insurance products as you build a fulfilling life for...
Pet Supplies Plus
With 30+ years in the pet retail business, our pawprint continues to grow! Partner with the top dog and see how our low fees and labor costs make Pet...

Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.