Study Says Retailers Stealing Fast-Food Market Share

Study Says Retailers Stealing Fast-Food Market Share

Retailers such as convenience stores are finding a new opportunity in prepared foods and a new study says consumers are increasingly visiting retailers specifically to buy prepared foods. The research is part of Technomic's recently released 2017 Retailer Meal Solutions Consumer Trend Report.

"RMS (Retailer Meal Solutions) will continue to steal share from the fast-food segment; however, the addition of seating areas, bars, and expanded made-to-order offerings means retailers will also increasingly compete with sit-down restaurants," explains Kelly Weikel, director of consumer insights for Technomic. "Price, décor, and ambiance will be key battlegrounds moving forward as RMS operators increase efforts to become hangout destinations and increasingly offer higher-quality fare such as scratch-made pizzas and smoothie bars."

Key takeaways from the report include:

  • Roughly 80% of all consumers report purchasing prepared meals at least once a month
  • Snacking has overtaken lunch and dinner as the leading weekly RMS occasion
  • 55% of consumers eat prepared foods within an hour of purchase

Compiling findings from more than 1,500 consumers as well as Technomic's MenuMonitor and Digital Resource Library, the comprehensive 2017 Retailer Meal Solutions Consumer Trend Report serves as a guide for foodservice operators and suppliers to help them understand consumer usage and attitudes toward RMS and to identify key areas of opportunity.

Published: January 3rd, 2018

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

Top Opportunities »

Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
Cash Required:
$100,000
Request Info
Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Request Info
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Cash Required:
$80,000
Request Info

Subscribe »

Attend »

Conferences
Caesars Palace, Las Vegas, NV
APR 3-6

Share This Page

Subscribe to Multi-Unit Franchisee Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.