SweetFrog Snatched Up By Canadian Franchise Group
Company Added
Company Removed
Apply to Request List

SweetFrog Snatched Up By Canadian Franchise Group

SweetFrog Snatched Up By Canadian Franchise Group

You can now add yogurt brand SweetFrog to the list of companies owned by MTY Food Group Inc. The Canadian-based company, which also owns ManchuWok, TCBY Frozen Yogurt, Baja Fresh, Cold Stone Creamery, Great Steak, Blimpie, La Salsa, and Samurai Sam's, just announced a deal to buy SweetFrog for $35 million.

"SweetFrog is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands," said Jeff Smit, COO of MTY's U.S. operations. "We are extremely happy about everything this brand has to offer and the growth potential ahead."

The Roanoke, Virginia-based SweetFrog operates 254 franchise locations and 78 corporate-owned locations primarily in the U.S. As part of the deal, the current 78 corporate-owned locations will transition to franchised locations.

Officials said the acquisition of SweetFrog will help solidify MTY as a dominant force in the frozen treat category and represents another major milestone for MTY as it continues to expand its presence in the United States.

Once the deal closes, MTY is expected to consolidate operations and run the franchising platform from its U.S. headquarters in Scottsdale, Arizona.

Published: September 11th, 2018

Share this Feature

Recommended Reading:

Comments:

comments powered by Disqus
Firehouse Subs
SPONSORED CONTENT

FRANCHISE TOPICS

CycleBar®, the only luxury boutique fitness franchise in the market today. CycleBar® unites you with riders of all ages and fitness levels by...
Cash Required:
$150,000
Request Info
Del Taco, one of the nation's largest Mexican quick-serve chains, first opened in 1964 serving up freshly prepared Mexican menu items such as tacos...
Cash Required:
$500,000
Request Info
Conferences
Caesars Palace, Las Vegas
MAR 24-27TH, 2019

Share This Page

Subscribe to Multi-Unit Franchisee Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.