Veterans in Franchising: A case study at Little Caesars

Many franchise brands believe strongly in recruiting military veterans into their systems. These veterans often possess a determined and disciplined work ethic and a dedication to following a system. Veterans have been a recruitment focus at and that's why the brand has built and relied upon its Veterans Program to help recruit them.

Since the program's inception in 2006, more than 50 veterans have received sizeable discounts off of franchise fees. One of the most recent to benefit from this opportunity is Tony Vasquez, a former military and civilian police officer. Vasquez is right in the middle of opening a Little Caesars franchise in Dumfries, Virginia.

Vasquez spent three years as a U.S. Army military police officer at Fort Belvoir, Virginia. Following his stint in the military, he was a police officer in Fairfax County, Virginia, and also worked as a distributor for the Washington Post in northern Virginia.

The military vet had always looked for a chance to be in business for himself. He discovered that opportunity in September of 2009 when he attended an entrepreneur job fair near his home. That's where he met a Little Caesars representative and talked to two franchise owners. He also learned about the Little Caesars Veterans Program. It didn't take long for him to become convinced that this was the right opportunity for him and his family.

"I was familiar with Little Caesars and, after learning more about their business model, I thought it would be ideal," says Vasquez. "I love Little Caesars' product line and business model. The location of our restaurant in Dumfries is perfect, and the company provides tremendous support. For me, this is a dream come true."

Like others with a military background, Vasquez credits his training and experience in preparing him for his journey to becoming an owner of a Little Caesars franchise. "It was the discipline and teamwork I learned in the Army that made a big difference in my life," he says. "One of the most important things I learned is that when you make a commitment, you stick to it. You must believe in what you are doing."

The Veterans Program at Little Caesars is an example of how franchisors can attract veterans who become quality franchisees.

Vasquez is excited about his new business opportunity and says he is looking forward growing his business and having a long future with Little Caesars.

Be sure to check out the for a list of opportunities that support the VetFran Program.

Published: December 15th, 2010

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