Chickita Flame-Grilled Chicken Franchise Overview
About Chickita Flame-Grilled Chicken
Chickita Flame-Grilled Chicken concept, established in 2019, is a fast-casual dining experience using the flame-grilled method of cooking, providing the best local fresh ingredients. The menu, including the eight signature sauces, is Asian inspired. Chickita is a colorful and vibrant lifestyle destination with food that is simple, fresh & healthy. There are currently four stores in Vietnam, with a planned expansion of 10 more stores in Vietnam within a year.
Asif Mehrudeen is the Founder & CEO of AHM Lifestyles – Creative Hospitality, which is headquartered in Singapore with the first stores in the vibrant city of Ho Chi Minh City (formerly known as Saigon). AHM Lifestyles are the proud owners of the Chickita Flame-Grilled Chicken concept and specializes in F&B concept creation and development. Asif is the former Executive Chef at the Park Hyatt - Saigon, Park Hyatt - Goa and Ku De Ta - Bali, and Founder of District 1 Concepts which he created Sorae, San Fu Lou, and Nha Hang Di Mai and key operator in other amazing concepts.
Asif had always dreamt of creating his own flame-grilled chicken story. His passion for cooking flame-grilled chicken regularly has inspired him and the team to create this exciting new concept. Asif’s main influence on the Chickita menu is to provide the best locally sourced and freshest ingredients that are used throughout his menu, making CHICKITA a regular lifestyle destination that is true to keeping food simple, fresh, and healthy.
Chickita prides itself on the quality of their chicken which is cage-free, which are cleaner, happier and healthier environments. As a brand, we are committed to quality, food safety and social good. Chickita's key strategic partner is C.P. Group which has a footprint in over 20 countries around the world.
Asif’s culinary background of almost 20 years in Southeast Asia and being married to an Indonesian wife, Eva, has led him to develop the Chickita concept the Asian- inspired concept. The concept gives that nostalgic feeling with an array of familiar tastes, some new but all unique.
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Available Franchise Opportunities
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