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"Gigi's Cupcakes set ourselves apart with an outstanding product and top-notch branding. It's all in the swirl that's made with lots of yummy frosting! The unique flavors with fun names make us stand out. Customers love our beautiful packaging and branding. The product is fun, and it tastes great and looks pretty. It's easy to promote; you just have to get cupcakes in people's mouths."
"As long as you're financially savvy, your Gigi's Cupcakes business will make a profit. People love cupcakes! Cupcakes bring joy to people. I have yet to show up anywhere with cupcakes and have people frown. Every time we crack open a Gigi's Cupcakes box, people's eyes pop out and everybody's delighted."