|Total Investment:||$459,300 - $869,000|
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"Insight is a new configuration of knowledge that breaks the existing pattern of thinking in an unexpected way." This definition of insight comes from Luke Williams, professor of marketing and innovation at the NYU Stern School of Business.
With planning well under way for the 3rd annual Franchise Consumer Marketing Conference in Atlanta on June 25-26, we asked our incoming chair, Wendy Magus, vice president of marketing at Kiddie Academy, for her thoughts on why this conference has quickly become so valuable to her.
Running a racquet and health club is a time-consuming business and one that Bruce Forsythe knew quite a bit about. He'd been running one with his partners in Long Island, N.Y. for about 14 years when the team decided to turn one of their former tennis court areas into a second -- and different -- business endeavor.
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