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Co-branding has been described as the combining and retaining of two or more brands to create a single, unique product or service. No matter how you describe it, it's a strategy that has really taken off in franchising.
  • Kerry Pipes
  • 24,336
the inside coup is revving up growth in 2018 with three newly-inked franchise area development agreements to expand in Columbus, Ohio,  San Antonio, and Austin, Texas.
  • Helen Bond
  • 3,244
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
  • Eddy Goldberg
  • 2,835
Houston-Based Multi-Brand Operator Kicks Off The Year By Opening The First of Four New Captain D's Locations in The City.
  • Multi-Unit Franchisee
  • 2,736
6 Key Indicators That Will Help You Evaluate and Identify Leaders Within your Franchise Company.
  • Kendall Rawls
  • 3,251
With so much change ahead in 2018, the economic outlook is more positive than not
  • Darrell Johnson
  • 2,811
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 3,591
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 5,455
Master franchising is a form of the franchisor-franchisee relationship in which the master franchisee essentially becomes a mini-franchisor for a specified territory. Within that territory, the master franchisee recruits, trains, and provides ongoing support to each franchisee they sign.
  • Eddy Goldberg
  • 43,994
In previous columns I've written about relying too heavily on technology if it places a barrier between the customer experience and your brand--and of the need for policies that empower employees to have genuine, flexible interactions with each customer.
  • John DiJulius
  • 8,470
Two Multi-Unit Operators Merge to Become Tropical Smoothie Café's Largest Franchisee and Then Sign New Development Agreement.
  • Multi-Unit Franchisee
  • 10,127
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Open a Beverly Hills Rejuvenation Center Franchise
Beverly Hills Rejuvenation Center (BHRC) provides the highest quality medical spa services to our clients in a comfortable and supportive environment. BHRC is able to provide a unique franchise offering in a rapidly growing industry.
Why you should set resolutions for your business and the benefits you can reap from sticking to them.
  • Kendall Rawls
  • 11,494
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 12,983
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 11,580
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 13,498
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 17,957
Prospective franchisees have several different entry points into franchising. The most common entry path for a new franchisee is to sign on for a single unit and operate it.
  • Eddy Goldberg
  • 28,058
From his childhood growing up in Houston, Pakistani-born Amin Dhanani watched his father, the late Hassan Ali Dhanani, and family members build The Dhanani Group, a billion-dollar, mega-successful franchisee for Burger King and its own massive convenience store business.
  • Debbie Selinsky
  • 20,472
Five Guys Burgers and Fries Multi-Unit Operator Signs Agreement to Open 18 Melt Shop Locations Throughout Pennsylvania, New Jersey, and Delaware.
  • Multi-Unit Franchisee
  • 21,782
A new Technomic study reveals trends and data about consumers' shifting behavior and attitudes towards retailer meal solutions (RMS).
  • Multi-Unit Franchisee
  • 21,782
Thinking of going global in 2018? These countries are worth a look.
  • William Edwards
  • 21,109
SPONSORED
Open a Speaking Roses Franchise
Speaking Roses gives you the opportunity to produce, sell, and distribute our patented product in your area using our very own flower printer. Personalized flowers are the future!
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
  • Eddy Goldberg
  • 23,962
Taking a franchise brand international requires research, dedication, and a lot of hard work. And as we looked at last time, it requires strong relationships with the right people on the ground in the international countries. People like Americans Jake Weinstock and Paul Kuebler, who teamed up with Russian entrepreneur Vladimir Grumlik, to open Gold's Gym franchises.
  • Kerry Pipes
  • 38,778
Newly inked The All American Steakhouse & Sports Theater franchisee Boris Orcev, knew his recent franchise investment was a winner—from the start.
  • Helen Bond
  • 65,802
Mark H. Friedman has 25 years of management consultant experience crafting high-end, multi-million-dollar turnaround strategies for large companies.
  • Helen Bond
  • 32,667
2018 is set to open with more than a dozen states raising the minimum wage and subsequently increasing labor costs for business operators.
  • Multi-Unit Franchisee
  • 32,884
Married Couple Open Second Massage Heights Location with Additional Units Planned for the Next Two Years.
  • Multi-Unit Franchisee
  • 31,599
Quaker Steak & Lube will ring in the New Year poised to accelerate strategic growth as the fun-family casual dining brand hits the road with a fresh focus for nationwide expansion.
  • Helen Bond
  • 69,920
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 28,086
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,042
Golden Corral
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