Hardee's(R) Brings the Heat With the Return of the Jalapeno Thickburger(TM)

Hardee's(R) Brings the Heat With the Return of the Jalapeno Thickburger(TM)

Consumer Demand Prompts Return of the Popular Thickburger

ST. LOUIS, Feb. 14 // PRNewswire // -- In response to the rapidly growing trend in America towards spicier cuisine, Hardee's first introduced the Jalapeno Thickburger in August 2006. Ever since the limited-time offer menu item was deleted later that same year, consumers have been e-mailing the fast-food chain to request its return so, today, Hardee's(R) is bringing back the Jalapeno Thickburger(TM).

"The Jalapeno Thickburger really brings the heat with a generous helping of jalapenos, pepper jack cheese, and a creamy yet zesty Santa Fe sauce," said Brad Haley, Hardee's executive vice president of marketing. "Like many of our guests, I have missed that memorable combination of flavors that is unlike any other mainstream fast-food burger out there, so I'm very glad to be able to announce its return."

The Jalapeno Thickburger features a charbroiled 1/3-pound, 100 percent Black Angus beef patty topped with sliced jalapeno peppers, pepper jack cheese, lettuce, tomatoes, red onions and Santa Fe sauce on a seeded bun. The Jalapeno Thickburger will be sold at participating Hardee's restaurants for $3.49 by itself, or $5.78 for a medium combo meal. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of its fiscal 2008 third quarter ended Nov. 5, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,052 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,121 Carl's Jr. restaurants and 1,915 Hardee's restaurants. For more information, or to find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

SOURCE Hardee's Food Systems, Inc.



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