Jackson Hewitt Teams Up With Earvin 'Magic' Johnson

Partnership Spotlights Magic Johnson as New Spokesperson and Business Partner

PARSIPPANY, N.J., Nov. 13 // PRNewswire-FirstCall // -- Jackson Hewitt Tax Service Inc. (NYSE: JTX) announced today a new agreement with Magic Johnson Enterprises that will feature Earvin "Magic" Johnson in a new advertising campaign as Jackson Hewitt's new spokesperson and business partner.

"We are thrilled to be working with Earvin 'Magic' Johnson," said Michael Yerington, President and Chief Executive Officer. "Magic Johnson's business expertise, combined with his dedication to communities aligns directly with our goals and community commitment as a company."

"As a business owner and entrepreneur, I look forward to working with Jackson Hewitt in an effort to bring franchise and community outreach opportunities to neighborhoods across the country," said Earvin "Magic" Johnson.

Mr. Johnson will work closely with Jackson Hewitt in identifying and connecting with potential franchise owners in key markets across the country.

Mr. Johnson will also be featured in Jackson Hewitt's upcoming integrated marketing and advertising campaign which launches in mid-November with direct mail and in-store. The campaign will later include TV, radio, print, promotions, out of home and online that will run at various times through the 2009 tax season.

"We believe this business partnership with Magic Johnson embodies our brand and values," said Doug Foster, Chief Marketing Officer for Jackson Hewitt. "Magic Johnson has the heightened consumer awareness and passion that will not only connect with our current and potential customers, but also provide a great impact in our franchise and community relations efforts."

About Jackson Hewitt Tax Service Inc.

Jackson Hewitt Tax Service Inc. (NYSE: JTX), with approximately 6,800 franchised and company-owned offices throughout the United States during the 2008 tax season, is an industry leader providing full service individual federal and state income tax return preparation. Most offices are independently owned and operated. The Company is based in Parsippany, New Jersey. More information may be obtained at http://www.jacksonhewitt.com. To locate the Jackson Hewitt Tax Service(R) office nearest to you, call 1-800-234-1040.

About Magic Johnson Enterprises

Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. Through investment, partnership and consultation, Magic Johnson Enterprises has a portfolio of companies that strategically work together to reinforce the organization's focus on serving emerging, multicultural communities. Learn more at http://www.magicjohnsonenterprises.com/

SOURCE Jackson Hewitt Tax Service Inc.


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