ZIPS Dry Cleaners Chooses New geoVue "Flex Suite" to Help Plan New Franchise Expansion

National Dry Cleaning Franchise Ready for Big Expansion

February 22, 2010 // Franchising.com // Woburn, MA – geoVue, a leading provider of site selection, market optimization and sales forecasting solutions for retailers, restaurants and other chain facility operators, announced today that ZIPS Dry Cleaners has chosen geoVue's market planning, optimization and site selection solutions to aid in their 2010 expansion plans.

ZIPS Dry Cleaners, an aggressively expanding national dry cleaning franchise chain, is the largest network of retail dry cleaners in the Baltimore-Washington, DC Metro area. ZIPS is committed to serving its customers by making and keeping quality dry cleaning services affordable at one low price - they offer full dry-cleaning services for all types of garments for just $1.99.

ZIPS is rapidly becoming the leader in the dry cleaning industry with its "In by 9, out by 5" same day promise, ensuring happy customers and a high number of garments being dry cleaned on a daily basis.

ZIPS is also the first organization to license a new offering from geoVue – the mid-market, budget friendly location intelligence "Flex Suite," for companies just getting started using technology, data and analytics to optimally map out store expansion to ensure success.

"Over the past year, geoVue has seen a real trend in growing organizations where they need a system to help support and optimize their expansion strategy," said Tony Conti, Senior VP of Sales and Marketing for geoVue. "We have worked closely with our product development and implementation teams to offer a flexible solution that can provide a robust foundation of location intelligence technology and intelligent analytics. We are frequently being asked for meaningful analytics that go beyond maps and demographics. These savvy companies are looking for actionable insights to intelligently optimize their markets for both their brand and their franchisees. ZIPS is a perfect fit for this new offering."

"ZIPS currently has a strong store network in the DC Metro area and we are looking to expand throughout the Mid-Atlantic region," said Andy Cucchiara, VP of Franchise Operations for ZIPS. "We knew it was time to implement a software solution that could help us grow strategically and successfully in 2010 and beyond."

About ZIPS

ZIPS, founded in 1996 and began franchising in 2006, has 23 locations on the East Coast. The company offers a fixed price of $1.99 for any garment to be dry cleaned and $1.19 for any shirt to be laundered. ZIPS offers same day service "In by 9 out by 5" with the motto, "We take the sting out of dry cleaning."

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