Lexington ColorTyme expands to offer more products and services

Owner Shawn DiLeo moves store to larger location, plans to add payday loans

July 18, 2011 // Franchising.com // LEXINGTON, KY – An updated look is not all that's new for the local ColorTyme rent-to-own store. Now located at 1315 Winchester Rd., the store occupies a larger space to provide a greater mix of products and services for Lexington residents.

"By relocating the store, our goal is to expand on the quantity of brand-name products at the best price that we can give our customers. A larger space will also allow us to offer other services such as payday loans," said Shawn DiLeo, the store's owner.

On top of offering the latest in name-brand appliances, furniture and electronics, ColorTyme provides convenient payment options without a credit check. Customers can also enjoy delivery, set-up and installation at no additional charge during the rental period.

DiLeo feels that going the extra mile in customer service and providing a hometown shopping experience is what sets ColorTyme apart as the best choice in rent-to-own. "We believe buying or renting products shouldn't be like making a utility payment. That's why we provide an experience that is above any other rent-to-own store; one that will make customers enjoy shopping with us again and again," said DiLeo. "We invite everyone to come see us in our new location and discover the first-class service and unbeatable prices that ColorTyme of Lexington is known for." The relocated ColorTyme will celebrate its grand opening on Friday, Aug. 5.

About ColorTyme

ColorTyme, Inc., founded in 1979, is America's oldest franchisor of independently owned-and-operated rent-to-own stores. ColorTyme franchisees operate 191 rent-to-own stores in 32 states, and the company's custom-wheels-and-tires franchise brand, RimTyme, operates 20 stores in 11 states. ColorTyme is headquartered in Plano, Texas, and is an independent, wholly owned subsidiary of the largest RTO company in the world, Rent-A-Center (NASDAQ: RCII).

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