Spicy Pickle Provides 22,000 Meals to Local Coloradoans Through a Fund-Raising Partnership With Food Bank of the Rockies and Mix 100 FM
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Spicy Pickle Provides 22,000 Meals to Local Coloradoans Through a Fund-Raising Partnership With Food Bank of the Rockies and Mix 100 FM

DENVER, CO--(Marketwire - Dec 20, 2011) - Spicy Pickle Franchising, Inc. (OTCQB: SPKL) (PINKSHEETS: SPKL), the Denver-based fast-casual restaurant franchising company, partnered with both Food Bank of the Rockies and Mix 100 FM to help fight hunger during the holidays.

In September, local Denver deejay celebrities Dom Testa and Jane London selected one of their favorite Spicy Pickle® sandwiches, the "Bandido" Panini, and then from September 27 to November 13, each local Spicy Pickle restaurant donated $1.00 from the sale of every Bandido Panini to Food Bank of the Rockies. The Bandido, one of Spicy Pickle Sandwich Company's top selling gourmet sandwiches, is made with pepper-crusted turkey, pepperjack cheese, extra-virgin olive oil chipotle mayonnaise, roasted red peppers and sundried tomatoes on in-store baked rosemary focaccia bread. Stephanie Mehta, the sandwich company's Director of Business Services, said, "This is such a great cause, and we were fortunate to have great partners help us with it. They were terrific."

In total, Denver area Spicy Pickle restaurants donated nearly $5,700 to the Food Bank of the Rockies, which, according to the food bank, equates to over 22,000 meals for local Coloradoans. "We would really like to thank all our loyal Denver based guests and visitors for helping us with this food drive. The holidays are tough times for some families, and we are happy that we could inspire the community to join us in the effort to help," said Mark Laramie, Chief Executive Officer for Spicy Pickle Sandwich Company.

For information about franchise and development opportunities and for other additional information about the Spicy Pickle or BG Urban brands, please visit www.spicypickle.com and www.bgurbancafe.com or contact Peter Wright, Chief Development Officer, at 303-951-2533.

About Spicy Pickle®:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCQB: SPKL) (PINKSHEETS: SPKL) franchises and operates both the Spicy Pickle® Sandwich Company and BG Urban(SM) brands. Spicy Pickle Sandwich Company restaurants serve high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is great food and quality service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates, as franchisor, the BG Urban brand in British Columbia, Canada. BG Urban locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. For more information visit: http://www.spicypickle.com.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.




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