Cincinnati, OH (PRWEB) April 21, 2012 - Thomas Keller has launched his TruBlue House Care franchise to assist home and property owners in and around Howard County, MD. And, as part of his launch, he will be participating in the April 25 Catonsville Senior Center’s Annual Health Fair to introduce his services to older homeowners who want to “age in place,” yet feel they must downsize because of the hassles of home maintenance. “It’s sad when you work hard all your life to have a nice home, then you see it all going away,” Keller said. “Downsizing is not an easy thing to go through, so it’s nice when clients are able to stay in their current home longer because of the coordinated home maintenance services we are able to provide them.”
TruBlue House Care has expanded into Maryland with the opening of Thomas Keller’s franchise to serve home and property owners in Columbia, Glenwood, Ellicott City, Elkridge, North Laurel, Catonsville and other communities in and around Howard County.
TruBlue offers a new concept in hassle-free living because its Total House Care services extend to the whole house, inside and out. Services include yard work, on-going repairs, maid services, and even seasonal projects such as leaf raking, gutter cleaning and holiday decorating.
“Because of the time and headaches involved in home maintenance, many busy adults and older homeowners feel they have no choice but to downsize to condos or apartment complexes even though many would prefer to stay in their present homes,” Keller said. “TruBlue’s customized house care packages allow homeowners to call one number to quickly and affordably take care of all their house care needs.”
Keller’s own experience demonstrated the need for such services. He and his wife, Deborah, along with other family members became more involved when their parents faced declining health and required assistance in maintaining their homes.
“We were fortunate to have relatives close by who could help with plumbing and yard work as well as the cooking and cleaning,” Keller said. “But that’s not the case for many people. Sometimes the kids and grand kids are several states away. TruBlue can really help that demographic.”
John F. Buckles, president of the TruBlue franchise system, said the immense and unmet need for year-round, residential house care is the main reason this new franchise was started.
“We have senior care franchises that provide in-home personal care to residents and others that help manage their personal belongings when moving, downsizing or liquidating,” he said. “But TruBlue is the only national franchise helping Baby Boomers and senior homeowners maintain their entire house. We make it convenient and affordable for them to remain in their homes for as long as they would like.”
Because more people do want to “age in place,” TruBlue can provide a Total House Care solution for those who are able to live independently. Keller said his aunt was just such a person and would have greatly appreciated having services like those provided by TruBlue.
“She lived in a house built by her family, but when her health declined to the point she wasn’t able to take care of it, she had to move into a smaller home,” he said. “Then when she needed further assistance, she had to move into an even smaller home. It’s sad when you work hard all your life to have a nice home, then you see it all going away. Downsizing is not an easy thing to go through, so it’s nice when clients are able to stay in their current home longer because of the coordinated home maintenance services we are able to provide them.”
And seniors are not the only ones who can benefit from Total House Care, he said. Busy households juggling multiple schedules can use a manager to ensure household projects are completed efficiently and correctly. Realtors trying to make a sale may have a whole list of cleaning and repairs that need to be done before the property can be listed. Or banks that have taken ownership of certain properties may want someone to ensure those homes are properly maintained.
“It’s about being a company the home or property owner can trust,” Keller said. “I think most of us have experienced a situation where someone started a project and didn’t complete it or simply didn’t do a good job. That leaves a bad taste in people’s mouths.” Buckles agreed, noting TruBlue is based upon building trust.
“We get our name from our Total House Care Managers, who are off-duty police officers and firefighters,” Buckles said. “Upon a client or family’s request, our home services can be managed by these ‘home care heroes’ to ensure everything goes smoothly. Total House Care Managers are trusted leaders who have a connection to their community through their commitment to service and safety. This gives clients and their families valuable peace of mind knowing that what needs to be done is being done right and at the right time.”
Each TruBlue client requesting such oversight is assigned an individual Total House Care Manager, who serves as the single point of contact for all services, he said. “There’s no need for clients to juggle multiple names and phone numbers for numerous providers of different services. This is especially helpful for those who, because of full schedules, age or illness, find themselves constantly frustrated when working with outside contractors. They want one person to go to no matter what they need done to maintain their house.”
That commitment to quality and service matches well with Keller’s own principles. He has spent his career working in quality control, process improvement and project management, and the TruBlue franchise is “an excellent opportunity to reproduce my passion for excellence while fulfilling a real need in my community,” he said. His first clients have confirmed that vision.
“They’re a very delightful couple in their 70s,” he said. “They’ve done a lot with their home, and they’re proud of it. Their kids are grown, and they want to enjoy their home for as long as possible. They’ve already started with maid services, and they’re interested in the handyman services for preventative maintenance.”
As part of his opening, Keller will host a booth during the Catonsville Senior Center’s Annual Health Fair on Wednesday, April 25. Visit him there or give him a call at 443-393-0336 to schedule a free consultation for services in Columbia, Glenwood, Ellicott City, Elkridge, North Laurel, Catonsville and other communities in and around Howard County. To learn more, visit http://www.HowardCountyHouseMaintenance.com.
TruBlue House Care’s corporate franchise offices are based in Cincinnati, Ohio. To learn more about the franchise system, call 800-291-0771 or visit http://www.TruBlueHouseCare.com.
John F. Buckles
TruBlue House Care