CBS’s Hit Series “Undercover Boss” Gives Fatburger CEO Andy Wiederhorn an Inside View of His own Franchise Operations
LOS ANGELES (March 26, 2013) – Fatburger (www.fatburger.com) CEO, Andy Wiederhorn, will be featured on the hit CBS series “Undercover Boss” on Friday, April 5th at 8pm/7c. Wiederhorn will go on an adventure, taking a behind the scenes look at the franchise’s locations while performing such tasks as grilling burgers, baking buns and taking menu orders.
After acquiring the chain in 2003 and taking over as CEO in 2006, Wiederhorn has been vital to reviving the once struggling burger brand, turning it into an international phenomenon. The fast casual chain known for its delicious, grilled-to-order burgers, has experienced tremendous growth over the last few years and now operates over 150 locations worldwide, with 300 more under development. Wiederhorn made the decision to participate in “Undercover Boss” in order to examine the brand from a different perspective and learn from some of the biggest assets to Fatburger, the employees.
“This opportunity has given me a deeper appreciation for all the dedicated people that are a part of the Fatburger family. As a CEO, you rarely get the chance to walk into one of your restaurants unnoticed and see the true inner-workings. Through this experience, I was able to work alongside the people that help generate and maintain the quality product that Fatburger offers while learning their inspiring stories,” said CEO of Fatburger, Andy Wiederhorn. “From a restaurateur’s standpoint, the “Undercover Boss” experience has given me a greater understanding of the commitment shown by our employees to anchor themselves to Fatburger. I plan to grow and improve the brand using the learnings from the show.”
“Undercover Boss” is an Emmy Award-winning reality series in its fourth season that follows high-level corporate executives each week as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. Through the experience of working side-by-side with employees, the executives gain a new perspective of the behind the scenes operations of their organizations, while developing a new appreciation for some of the hardest working individuals that embody their brands.
For more information or to find a Fatburger near you, please visit www.fatburger.com.
An All-American, Hollywood favorite, Fatburger is a fast casual restaurant serving big, juicy, tasty burgers made fresh with 100% pure lean beef specifically created for each customer. With a legacy more than 60 years old, Fatburger’s extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambience, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 – The Last Great Hamburger Stand™.