February 27, 2014 // Franchising.com // West Palm Beach, FL – Event marketing is a great way to make an impression on a mass audience. When choosing the right customized promotional product to give away at trade shows, it is important to have a strategy - you want attendees to take your items home and continue to use.
First of all, make sure your trade show solution is cost-effective. To maintain your budget, while producing an item that makes an impact, go for quality over quantity. Choose something that is appealing to your customer base; unique but practical, so it will be valued and enjoyed for years to come.
Once you brainstorm a winning trade show giveaway, make certain that all products are branded consistently before they go into production. Each item should have the same logo and tagline, featuring the same colors and typeface, across the board.
"We have a large variety of trade show favorites to choose from," said Christine Marion, MAS, director of retail operations for EmbroidMe. "And our in-house specialists use their expertise to assist you in finding the perfect promotional products to get your message out there."
With hundreds of Resource Centers around the world, EmbroidMe is the most comprehensive source for promotional apparel, premiums, and advertising specialties, providing its promotional partners with full-service custom embroidery and screen-printing for apparel. For more information about customized promotional products and to view this and additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. EmbroidMe’s on-site specialists are ready to provide you with first-class service and products of the highest quality; just click EmbroidMe Locations to find the Resource Center nearest you.