Potbelly Sandwich Shop Targets Oklahoma City for Franchise Growth

Planned Expansion Includes Multiple Shops; Spreading Good Vibes, Great Sandwiches and the Potbelly Neighborhood Hangout Experience

March 19, 2014 // Franchising.com // OKLAHOMA CITY – Potbelly Sandwich Shop announced today a franchise growth plan targeting Oklahoma City – a strategy that will position the lively neighborhood hangout to ingrain itself locally for the long-term with communities in all corners of the market.

Amid increased franchise investor interest, Potbelly plans to enter the Oklahoma City market this year and is currently accepting franchisee inquiries. The region has been pinpointed for expansion because of its strong mix of attractive residential and growing business communities, where the Potbelly experience will be appreciated as a mealtime hangout spot for great food, friends, eclectic décor and live, local music.

"Preserving the core of the Potbelly experience through its growth is our top priority – making certain that each new market develops a Potbelly fan base that calls their local shop their own. As has always been the case, each new shop will be a direct reflection of the community in which it is situated," said Mike Walters, head of franchise development for Potbelly Sandwich Shop. "We carefully select Potbelly franchisees to insure they share a passion for community and our vision to offer an environment unlike any other."

The Potbelly franchise initiative focuses on awarding the opportunity to highly qualified multi-unit operators that have extensive experience and the desire to carry on Potbelly’s tradition as the neighborhood sandwich shop and community ally. Multiple new shops are planned for the Oklahoma City area. Potbelly is also targeting franchise growth into Tulsa, Norman and Stillwater. Outside of Oklahoma, select areas throughout Arkansas, Nebraska and Iowa are key franchise growth regions.

Drawing a passionate, loyal fan following to its shops, Potbelly currently owns and operates more than 300 shops across the United States and has 20-plus franchise shops domestically and internationally. Before the end of 2014, Potbelly Sandwich Shop projects opening eight new franchised shops.

The origin of the unique Potbelly experience dates back to when the first shop opened. Today, the tradition lives on and is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, catering, live music as well as friendly people. Individuals and groups interested in learning more about Potbelly Sandwich Shop franchise opportunities should visit Potbelly.com and click on the Franchise information or call (312) 676-3310.

About Potbelly Sandwich Shop

Potbelly Corporation is a fast growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our Vision is for our customers to feel that we are their "Neighborhood Sandwich Shop" and to tell others about their great experience. Our Mission is to make people really happy and to improve every day. Our Passion is to be "The Best Place for Lunch." The Company owns and operates more than 300 shops in the United States and the District of Columbia and our franchisees operate more than twenty shops domestically and in the Middle East. For more information, please visit our website at www.potbelly.com.

SOURCE Potbelly Sandwich Shop

Media Contact:

Jamie Izaks
All Points Public Relations
(847) 897-7470; ext. 480



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