August 14, 2017 // Franchising.com // HORSHAM, Pa. - Cottman Transmission and Total Auto Care continues to bring home award after award for its digital marketing proficiency with yet another award in its repertoire, growing the brand’s reputation for quality and service.
Out of more than 5,000 submissions from 24 countries, Cottman’s web series “Transmission Physician,” featuring an animated female transmission expert, earned the Silver Award in the 2017 Summit Creative Award competition for its creative work in the educational animated video series
“There’s nothing more gratifying than seeing your team’s hard work pay off, and the Cottman crew put their heart and soul into creating the Transmission Physician,” said Derik Beck, vice president of digital marketing at Cottman. “Watching her take home so many distinguished honors just reinforces why we do what we do, and how important it is to value service and education for our customers over everything.”
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide range of categories from print and broadcast to online advertising and social media.
Winning a Summit Creative Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series, as it contributes to the overall marketing strategy of Cottman.
The Summit Award is just one in a string of awards that the Transmission Physician has garnered in 2017 - the brand also took home the following in recent months:
“We created the Transmission Physician to honor the women who have played an important role in making our industry what it is today, and are essential to the development and modernization of the auto industry,” said Beck. “Cottman stands for inclusivity at all levels, and we’re thrilled that the Transmission Physician is being honored at the international level, hopefully going even further to bring this message to the world.”
The Transmission Physician web series is a standout component of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.
All Points Public Relations
SOURCE Cottman Transmission and Total Auto Care