Wings Etc. Brings Award-Winning Restaurant to Evansville

Manish Malhotra renews commitment to the award-winning, full-service grill and pub franchise.

August 17, 2017 // // Fort Wayne, Ind. - Wings Etc., Inc., an award winning, full-service grill and pub franchise, announced today the opening of a new location in Evansville, Indiana. The latest Wings Etc. location, owned by Manish Malhotra and MHD Holdings, will bring its unique brand personality and popular food and drink options to Vanderburgh County as early as August 14.

A veteran of the restaurant industry, Malhotra began his career with Marriot International’s food and beverage sector before moving into a role of multiunit area supervisor for the Arby's Restaurant Group. After opening his first Wings Etc. in 2015 in Princeton, Indiana, Malhotra has opened an additional three locations, including Evansville, over the last two years.

“Wings Etc. works with each and every franchisee to make planning, opening and operating more cost-effective, without compromising the brand position or value,” said Malhotra. “The brand is based on true family values, both in the dining room and in business philosophy. Franchisees like myself are in great hands.”

The new location will be the first for Evansville, but is part of a larger, rapid expansion across the region that includes recent openings in Princeton, Madisonville and Jasper, Indiana. Plans for a Henderson, Kentucky, and Newburgh, Indiana locations are also in process.

“We’re focused on making Wings Etc. the go-to destination in Greater Evansville, and Manish’s new location brings us a step closer to that goal,” said Rob Hensmann, CEO of Wings Etc. “We couldn’t be happier that he’s renewed his commitment to the Wings Etc. business family.”

Wings Etc. will be located at Town Center North on Diamond Avenue in Evansville, and will feature the same great food, drink and atmosphere that Wings Etc. customers have come to appreciate and value since the restaurant’s opened in Mishawaka, Indiana in 1994.

For more information about Wings Etc. Grill & Pub, visit

About the Wings Etc. Grill & Pub Franchise Opportunity

Founded in 1994 by Jim Weaver in the South Bend, Indiana area, Wings Etc. is a family-friendly grill and pub with a diverse menu featuring award-winning jumbo Buffalo wings, 19 signature sauces, fresh-never-frozen gourmet burgers, smoked ribs, sandwiches, subs, wraps, salads, kids meals, over 40 domestic and craft beer selections in bottles and on tap, dozens of large HDTVs tuned to the best sports programming, and a casual, non-corporate-y, laid-back "vibe" that makes people want to just come in and hang out. In addition to its popular sports programming, menu and beverage options, Wings Etc. offers kid-friendly, arcade-quality video games, weekday lunch and food specials, online ordering and much more.

Franchising since 2004, Wings Etc. Grill & Pub has been named one of Restaurant Business Magazine’s “Future 50 Franchises” for three consecutive years, and has also been named one of Franchise Gator’s “Top 100 Franchises” for three consecutive years. Wings Etc. continues to grow and succeed by partnering with franchise operators who share the Wings Etc. Vision, Mission and Values, a commitment to building a successful business while helping build stronger communities and people, and to having fun along the way!

Wings Etc. offers single and multiunit franchise options. The initial franchise fee is $37,500, with a $200,000 liquid cash investment, and $500,000 minimum net worth requirement for interested prospects. Wings Etc. offers one of the lowest startup costs and break-even franchise opportunities in the full-service restaurant segment. Priority growth markets include Indiana, Tennessee, Kentucky, Michigan, Missouri, North Carolina, South Carolina, Illinois, Ohio, Alabama and Florida.

For more information about the Wings Etc. franchise opportunity, visit

SOURCE the Wings Etc. Grill & Pub


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