Rising Roll Café Sets Sights on Nashville for Next Expansion Wave

Atlanta-based gourmet sandwich concept looks to open six local stores

November 01, 2017 // Franchising.com // NEW ORLEANS – On the heels of signing an agreement for the development of three locations in Memphis, Rising Roll Cafe, an Atlanta-based gourmet sandwich concept once named the “nation’s best for a sandwich” by USA Today, has turned its attention to other parts of Tennessee for expansion, including Nashville.

While there are no set locations at this point, company CEO Mike Lassiter believes the market can hold as many as six restaurants. According to Lassiter, there are several areas of town that would be ideal for a Rising Roll Café location, including downtown, East Nashville, Murfreesboro, Brentwood, Franklin, and the Vanderbilt University campus.

“A pure standout within the rapidly growing Fast Casual segment, Rising Roll Café has for nearly 20 years delivered an extraordinary experience at a great value, with distinctive, fresh gourmet food and exceptional service in an energetic atmosphere,” said Lassiter, who became the company’s top executive in 2007 when he purchased it from the original founders. “Ask anyone in Nashville and they will likely have a list of essential places to grab a sandwich in town. We look forward to topping that list.”

Founded in 1999 and franchising since 2003, Rising Roll Café offers a large variety of dining options made in-house, every day, from the freshest ingredients. The menu has about 50 choices (traditional stores) and approximately 20 choices (non-traditional stores) broken down into multiple categories: gourmet sandwiches, hot sandwiches, wraps, salads, and breakfast. There are gluten-reduced, vegan, and under-400 calorie options as well.

Some signature choices include: Signature sandwiches include selections such as Chicken Milano, featuring house-made chicken salad, mozzarella, cheddar, roasted red peppers and fresh basil on Tandoori bread; Pimento Cheese & Apple with bacon; Turkey & Brie with apples and Dijon aioli; Portabella & Roasted Red Pepper Vegan Wrap with grilled asparagus and sauteed onion; Turkey & Pear with goat cheese, romaine lettuce and sweet chili sauce; and Firecracker Roast Beef Wrap with roasted red peppers, pepperjack cheese, Firecracker Sauce and lettuce.

“From our mouth-watering chicken and potato salads, to our gourmet sandwiches, we offer a homemade touch that sets us apart from other sandwich restaurants,” Lassiter said.

Including a franchise fee of $30,000, the initial investment to open a Rising Roll Café franchise is around $275,000 to $425,000. A typical restaurant occupies 2,000-2,400 square feet of retail space, seats approximately 50 customers and employs about 10 people.

For more information about Rising Roll Café’s franchise opportunity, please visit www.risingroll.com/franchise-opportunities.

About Rising Roll Café

Founded in 1999 and franchising since 2003, Rising Roll Café is a gourmet sandwich concept in the multi-billion dollar fast-casual restaurant segment. The menu currently boasts approximately 50 choices (traditional stores) and approximately 20 choices (non-traditional stores) broken down into six categories: gourmet sandwiches, hot sandwiches, wraps, salads, breakfast and healthier alternatives. Today, there are 19 locations open and operating in five states. For more information, please visit www.risingroll.com.

Media Contact:

Michael Misetic
Managing Partner
(O) 847.239.8171
(M) 773.680.9023

SOURCE Rising Roll Café

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.