December 05, 2017 // Franchising.com // New Orleans, LA - Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, has announced an addition to their corporate team with the hiring of Adam Stelly as Marketing Director.
“We are thrilled to welcome Adam to the Main Squeeze family. A passionate and seasoned marketing professional, Adam understands the power of a positive customer interaction,” said Thomas Nieto, co- founder and CEO of Main Squeeze. “As our brand continues to progress and take shape within the fast-growing juice market, Adam’s impact on customer relations and brand awareness will send our expansion plans into overdrive.”
In his new role, Stelly organizes and executes marketing strategies that both engage the brand’s target customers while looking into new channels and methods to build effective relationships with new customers and potential franchisees. Prior to joining the Main Squeeze team, Stelly was the sales and finance manager for a local Lake Charles car dealership. Graduating with a degree in Marketing from Loyola University New Orleans, Stelly worked as the marketing coordinator for Tchoupitoulas Beer Garden. With a background in entrepreneurship and fitness, Stelly’s lifestyle aligned with Main Squeeze’s mission of promoting health and wellness.
“When I first stepped into Main Squeeze a few months ago, I left feeling ignited from the positive customer interactions. I knew that I could try to incorporate what I saw at Main Squeeze to any initiatives I worked on, but instead, I decided to join the team,” noted Stelly. “Main Squeeze is full of energetic, passionate people who strive to break their high-standards every day and to continually provide the best product possible. I knew I had to be a part of it.”
Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. Its vegan menu, with no-gluten added, offers a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-inspired cold-pressed juices and superfood smoothies, along with one-, two- and three-day juice cleanse programs, wellness shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.
“Health begins and ends with how you choose to fuel your body and your lifestyle,” said Nieto. “We strongly believe in reviving the idea of 'food as medicine' through our menu – combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way.”
Main Squeeze has one location open and operating in Lake Charles, Louisiana, and several additional company-owned and franchise locations in various stages of development throughout Louisiana and Southeastern Texas, including a location in Katy, Texas set to open by the end of 2017. According to Nieto, the company is aiming to have approximately 20 locations open by the end of 2018.
Founded in 2016 and franchising since August of 2017, Main Squeeze Juice Co. is a Lake Charles, Louisiana-based juice and smoothie bar franchise whose nutritionist-designed, superfood-inspired menu seeks to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals. With one location currently open and operating, Main Squeeze Juice Co. has several additional franchisee- and corporate-owned stores in various stages of development throughout the Southeast. For more information, visit www.mainsqueezejuiceco.com.
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SOURCE Main Squeeze Juice Co.