December 06, 2017 // Franchising.com // BROOMFIELD, CO - TCBY, The Country’s Best Yogurt, the world’s first and largest frozen yogurt brand, is partnering with Twentieth Century Fox Film’s highly anticipated animated film: Ferdinand, opening in theaters December 15. Throughout the month of December, TCBY will introduce Ferdinand and friends’ favorite frozen yogurt flavors as well as Bold & Sweet flavor combinations, just like the giant bull with a big heart.
TCBY’s limited edition flavors are inspired by Ferdinand’s misfit team - Lupe, Uno, Dos, Cuatro, Valiente, and of course, the famed bull himself. Fans can scoop up Cotton Candy for a carnival flavor explosion to match the spunky Uno, Dos and Cuatro. White Chocolate Mousse, a rich, decadent and signature flavor perfect for Ferdinand’s comical friend Lupe. The flavor adventure continues with Valiente’s favorite luscious and refreshing Golden Vanilla. Just like Ferdinand, Chocolate is bold and rich - the perfect homage to the chief bull.
TCBY is giving guests the chance to win Ferdinand merchandise at locations nationwide. To participate, fans submit their favorite flavor combination for a chance to win by random selection.
“Our collaboration will give customers nationwide the chance to connect with its characters in a unique and delicious way,” said Dustin Lyman, CEO of TCBY. “We are honored to bring fans this special flavor experience that will create lasting memories and excitement around the anticipated movie’s launch.”
“Ferdinand is all about taking time to smell the flowers and enjoy life” said Zachary Eller, Executive Vice President, Marketing Partnerships, 20th Century Fox Film, “That’s why we’re excited to bring that same feeling to TCBY customers everywhere with our exciting holiday film”
As the only dual soft-serve and hand-scooped frozen yogurt franchise on the market, TCBY offers a variety of frozen yogurt flavors with options that are low in fat, nonfat, or no sugar added. The brand currently has over 300 stores nationwide and leads the market in nutrition, taste and new product innovation.
For more information regarding TCBY, including store locations, please visit www.tcby.com. Like TCBY on Facebook at www.Facebook.com/TCBY or follow on Instagram at www.Instagram.com/TCBY and on Twitter at www.Twitter.com/TCBY.
FERDINAND tells the story of a giant bull with a big heart. After being mistaken for a dangerous beast, he is captured and torn from his home. Determined to return to his family, he rallies a misfit team on the ultimate adventure. Set in Spain, Ferdinand proves you can’t judge a bull by its cover. From Blue Sky Studios and Carlos Saldanha, the director of RIO and inspired by the beloved book “The Story of Ferdinand” by Munro Leaf and Robert Lawson, FERDINAND is a heartwarming animated comedy adventure with an all-star cast that includes John Cena, Kate McKinnon, Gina Rodriguez, Anthony Anderson and many more.
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations system wide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit www.tcby.com or www.tcbyfranchise.com.