Bruster’s Real Ice Cream Hires New Real Estate VP to Aid Franchise Growth

Thomas J. Tranel Brings Expertise in Site Selection, Development

December 11, 2017 // Franchising.com // PITTSBURGH - Bruster’s Real Ice Cream has named Thomas J. “T.J.” Tranel vice president of Real Estate, as it continues to add franchised locations at a fast pace.

Most recently, Tranel was store development manager for Batteries Plus Bulbs, responsible for nationwide site selection at the 730-plus unit chain. He conducted market analysis to identify sites with the best sales potential, negotiated leases and managed all corporate build-outs. Before assuming that role at Batteries Plus Bulbs, he was the company’s construction and store-opening specialist, involved in construction of new corporate and franchised stores. In addition, he served as liaison between the corporation and new franchisees. Tranel also has held construction and logistics positions with Famous Footwear and Target Corp.

Bruster’s, which is best known in the Eastern and Southern U.S., is rapidly expanding into West and Southwestern markets, the result of an aggressive franchise growth strategy. The chain has commitments to open 30 new franchised locations throughout the U.S.

According to Bruster’s CEO Jim Sahene, finding good sites and negotiating leases is one of the biggest challenges franchisees face. “Bruster’s has a reputation for providing excellent marketing and operational support to new franchisees,” he said. “By bringing T.J. onboard, we will be able to better support our new owners in the all-important site selection process. Ultimately, they will be able to open their shops faster and be more successful.”

“This is a very exciting time for Bruster’s,” Tranel said. “It’s a great brand with a unique culture, and I am really looking forward to helping Bruster’s and its franchisees continue to grow.”

Bruster’s Real Ice Cream features 150 flavors of premium, handcrafted ice cream, yogurt, Italian ice and sorbet. Starting with a proprietary, home-style mix delivered fresh from its dairy, Bruster’s Certified Ice Cream Makers in each shop craft at least 24 flavors every day. There are nearly 200 independently owned locations in 20 states, Guyana and South Korea. For franchise information: http://brusters.com/own-a-brusters/why-brusters/.

SOURCE Bruster’s Real Ice Cream

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Liberty Tax Service
A leading income tax preparation franchise in the U.S. and Canada.
Shakeaway
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
Saladworks
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.