Blink Fitness Brings Groundbreaking Mood Above Muscle™ Approach to Los Angeles, Opening its 60th Location Nationwide
Blink Fitness Offers a Luxury Gym Experience at an Affordable Price for Those Looking to Get a Positive Feeling from Working Out.
Survey Reveals 84% of People in Los Angeles Value Feeling Good Over Looking Good.
December 12, 2017 // Franchising.com // NEW YORK, N.Y. - Blink Fitness, the premium-quality, value-based gym, is thrilled to announce its arrival to the West Coast with the opening of its first three gyms in Los Angeles. Marking its 60th location, the first Blink Fitness will be opening in Gardena at Gardena Plaza on Friday, December 15 and will be followed by Huntington Park at the former Huntington Park Warner Theatre in early 2018, and Anaheim at Brookhurst Center in late 2018. Having established a strong footprint on the East Coast, as well as a rapidly expanding franchise business in additional markets, nationally, these three brand-new gyms mark the beginning of Blink’s expansion in the Los Angeles metro area.
Los Angeles residents will now be able to enjoy Blink’s groundbreaking model and unique brand philosophy, Mood Above Muscle™, which changes the rhetoric around fitness by making working out fun and uplifting. While most of the industry touts unrealistic goals and perfect body images, Blink is shifting the paradigm by celebrating the positive feeling that members get from working out instead of focusing on just the physical benefits. This concept comes to life in the company's latest ad campaign, "Every Body Happy," which features real Blink members of all shapes and fitness levels.
Blink’s approach aligns with what Angelinos are looking for in a gym as 84% of people in Los Angeles value feeling good over looking good, according to a survey commissioned by Blink and conducted by Radius. The survey also revealed insights that reinforce the need for the company’s fresh perspective:
- 83% of Angelinos say their relationship with their bodies could be improved.
- 72% of Angelinos say it’s discouraging to work towards unrealistic body images portrayed in the media.
- 69% of people in Los Angeles feel more confident about themselves when they leave the gym than when they first walk in.
“Blink is changing the conversation around fitness with our Mood Above Muscle™ philosophy, said Todd Magazine, President of Blink Fitness. "This approach resonates with a much broader audience of people because it showcases the immediate benefits of exercise. The physical benefits take time and patience, which is why so many people give up or never even start. We're excited to finally bring this breakthrough concept to the West Coast."
To celebrate its arrival to the market and continue Blink’s dedication to supporting the communities that they serve, Blink partnered with renowned women’s fashion designer Johana Hernandez to create an exclusive Blink Fitness Collection by GLAUDI, which will be unveiled at the grand opening events and sold to collect proceeds for local youth-serving organizations. Based in Los Angeles, Johana currently stars in Amazon’s “The Fashion Hero,” a show that celebrates body positivity and empowers universal beauty, sharing Blink’s ethos on the importance of feeling good more so than looking good.
The brand-new gyms will provide Blink’s signature Feel Good Experience®. Members will enjoy a contemporary and colorful design, elevated customer service, spotlessly clean facility, energizing music and confidence-boosting training programs—all while paying low-cost memberships, starting at just $15 per month.
Based in New York with additional locations in New Jersey, Philadelphia and now in Los Angeles, Blink has 60 gyms and more than 300,000 members. Blink’s goal is to reach 300 gyms in the next five years through corporate-owned expansion as well as franchise growth.
Blink Gardena at Gardena Plaza - Opening December 15 @ 11am
Address: 15501 Normandie Avenue, Gardena, CA 90247
Square Footage: 18,000 sq. ft.
Phone Number: 424.292.8150
Hours: M-Th 5am to 11pm, F 5am to 10pm, Sat/Sun 7am to 7pm
Blink Huntington Park - Opening Early 2018
Address: 6714 Pacific Blvd, Huntington Park, CA 90255
Square Footage: 19,000 sq. ft.
Hours: M-Th 5am to 11pm, F 5am to 10pm, Sat/Sun 7am to 7pm
Blink Anaheim - Opening Late 2018
Address: 2251 Ball Rd, Anaheim, CA 92804
Square Footage: 16,000 sq. ft.
About Blink Fitness
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 80 locations open or in development throughout New York, New Jersey, Pennsylvania and California. Blink Fitness puts Mood Above Muscle™, which celebrates the positive feeling you get from exercise, not just the physical benefits. Each gym employs the company’s signature Feel Good Experience® that highlights enthusiastic staff members, a clean environment, an open, spacious, and colorful design, energizing music and fitness training that is motivating and affordable.
For more information about Blink, visit blinkfitness.com. Franchising details are available on blinkfranchising.com. Blink Fitness has franchise opportunities available nationwide with a focus on the following markets: Atlanta, Baltimore, Dallas, Houston, Miami, Tampa and several areas of California, Connecticut, Massachusetts and Pennsylvania.
To take a drone tour of a Blink Fitness gym: https://www.youtube.com/watch?v=fxlw_CF1sdY&list=PLBvN9RO1VzoA-tQR6zuh1MOMzizaty9p4.
About GLAUDI by Johana Hernandez
Infused with sophistication and sexiness, GLAUDI (www.glaudicollection.com, @glaudicollection) speaks to the heart of the modern woman. GLAUDI designer Johana Hernandez reflects her passion in each design making each client fashionably unforgettable. Johana has been widely recognized as a trend forecaster and red-carpet expert for the hottest award shows including the Grammys, Oscars, and VMA’s and has been included as part of “25 Most Powerful Woman” by PEOPLE en Español and “30 Favorite Stars Under 30” by Latina Magazine. A former designer for Isaac Mizrahi Jeans, Eli Tahari, the Hannah Montana and Disney licenses; Johana also starred on NBC’s reality designer competition series “Fashion Star”. Johana launched GLAUDI by Johana Hernandez at age 24 to raise funds for kids suffering from poverty in Latin America through her fashion events and sales.
About Radius GMR
Radius Global Market Research (www.radius-global.com ) is one of the largest independent market-research companies. For more than 50 years, the business has partnered with global marketers to develop insight-based strategies that drive brand performance. A superior level of senior team involvement is the hallmark of Radius GMR’s approach. Radius GMR is based in New York. Global operations include London-based Radius Europe, Radius MEA in Dubai, and Radius Asia in Beijing.
This survey was conducted online within the United States by Radius GMR on behalf of Blink Fitness from May 10 - 17th, 2017 among 4,704 adults 18+ with 409 completes from LA DMA and 423 from Philadelphia DMA. The sample is representative of US census. The survey was conducted utilizing an online panel of respondents. A complete survey method is available upon request.
SOURCE Blink Fitness
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