H&R Block Brings Back Jon Hamm for Encore Year of Get Your Taxes Won Campaign

KANSAS CITY, Mo. - Dec. 22, 2017 // GLOBE NEWSWIRE // - H&R Block will kick off the 2018 tax season with a fresh take on its 2017 campaign, Get Your Taxes Won. The campaign illustrates that the concept of winning at tax time is in finding all the credits and deductions taxpayers are entitled to for the best outcome.

The campaign features the return of actor Jon Hamm, as H&R Block’s spokesperson. Eight new broadcast spots were created that center on Hamm in a variety of behind-the-scenes scenarios on a film set.

“The Get Your Taxes Won campaign was overwhelmingly a fan favorite and one of our most successful national marketing and advertising campaigns,” said Kathy Collins, H&R Block’s chief marketing and strategy officer. “When we saw the early positive engagement and strong response from consumers we made the decision right away to co-create with Jon again and he was all in.”

Added Collins, “The 2018 campaign highlights the brand, its partnership with IBM Watson, and a number of Tax Season products and programs. We were able to have some fun with a somewhat serious topic and deliver the message that it really does matter how you do your taxes if you want the most money back, but in a lighthearted way.”

Created by advertising agency Fallon, known as one of the world’s most critically acclaimed creativity companies, the commercials re-teamed director Simon McQuoid with Hamm. McQuoid, a veteran commercial advertising director and filmmaker, is known for his work with numerous national brands.

H&R Block knows taxes can be stressful for some people and that consumers should trust that their filing will be right, no matter how they choose to file their taxes. With the most substantial changes to the tax code in 30 years pending to go into effect in 2018, consumers now more than ever will need to work with trusted advisors to understand how their personal tax situations will be affected. H&R Block tax pros help their clients navigate the changes to optimize their outcomes.

H&R Block will be advertising the many ways we help taxpayers take advantage of every credit and deduction available to them. The campaign kicked off in early December with one spot promoting the availability of H&R Block’s interest-free loan product, Refund Advance. The main campaign launches January 1 with additional national broadcast buys and digital and social programming scheduled in cadence of H&R Block’s product roll outs throughout the season. Collins said ads will also air during the NFL playoffs, ESPN College Football Playoffs, March Madness and the Winter Olympics.

About H&R Block

H&R Block, Inc. (NYSE:HRB) is a global consumer tax services provider. Tax return preparation services are provided by professional tax preparers in approximately 12,000 company-owned and franchise retail tax offices worldwide, and through H&R Blocktax software products for the DIY consumer. H&R Block also offers adjacent Tax Plus products and services. In fiscal 2017, H&R Block had annual revenues of over $3 billion with 23 million tax returns prepared worldwide. For more information, visit the H&R Block Newsroom.

Contact:

Susan Waldron
816-854-5522
susan.waldron@hrblock.com

SOURCE HRB Tax Group, Inc.

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Speaking Roses
Speaking Roses gives you the opportunity to produce, sell, and distribute our patented product in your area using our very own flower printer....
RetroFitness
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of franchisees seeking to develop our proven brand in new markets.
Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2018. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)